The keynote presentation for CIR's TechRaking III.

1. Turning Data Into Stories.

2. What is Visually?
An ecosystem for creating, sharing, and exploring data
visualizations.
create.visual.ly
marketplace.visual.ly
visual.ly
blog.visual.ly
visual.ly

3. Data Visualizations Need Audience
Audiences need motivation to consume.
The main website provides a
curated source of “cool stuff” for
people to browse. This gives people
a good source of content to share
on their social networks, or just
entertainment when they are
bored at work.

4. Start With Story
Stories make data consumable.
The data that goes into stories is
often dull. Good visualization
doesn’t just show the data, it
shows a story that’s in the data.

5. Crafting Stories
How do you build compelling stories?
Know the audience.
Identify the possible stories.
Balance both of them with data.

6. Google Analytics Report
Know the audience.

7. Early Mock-Up
History of views and current sources.

8. Early Mock-Up
Total visits and break-down.

9. Top Website Manager Stats
Be useful.

10. Distribution is Important
Distribution has an impact on audience.
Delivering something to
someone’s inbox weekly is a
dangerous game. It has to be
something that doesn’t annoy,
and something that provides real
value. Repetitive info will be
obnoxious or ignored.

11. The Global Sharknado Threat
Identify possible stories.

12. The Global Sharknado Threat
Background.

13. Searching for a Story
A Venn diagram of shark threats.
Shark
Tornado
Sharknado
Octopus
Sharktopus
OctornadoSharnadoctopus
But that quickly got out of hand:
Dinoshark
Mega Shark
Two Headed Shark
...

14. Searching for a Story
A Taxonomy of Shark Media

15. Make It Relatable
Everyone has a home.

16. The Global Sharknado Threat

17. Startup Universe
Balance Audience, Data and Story.

18. Investors vs. World
Balance audience.
Target audience is investors. But
investors are interested in different
things from the rest of the world.

19. Supportive Data Source
Balance data.
The data isn’t always there to
support the story you want to
show.

20. Engaging Story
Balance story.
Sometimes the story isn’t
interesting enough to everyone.

21. Exploring Stories
Let the user find stories themselves.

22. Questions
Drew Skau
drew@visual.ly
@SeeingStructure
Google Analytics Report
visual.ly/google-analytics-report
Global Sharknado Threat
visual.ly/global-sharknado-threat
Startup Universe
visual.ly/startup-universe