Embrace the Known: Predictions for the Future of Personalization
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What won’t change in the months and years ahead? For marketers, planting your stakes to the known tedium has long been a winning strategy that seems more and more prudent the weirder it gets. Here's what won’t change in three industries where everything is changing...
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Embrace the Known: Predictions for the Future of Personalization
- 1. EMBRACE THE KNOWN What Won't Change This Decade And How Personalization Can Help You Capitalize
- 2. THREE INDUSTRIES FACE MASSIVE DISRUPTION HERE'S WHAT WILL REMAIN CONSTANT MEDIA RETAIL TRAVEL
- 3. PREDICTION RETAIL Brick and mortar stores will not significantly improve in-store experience, amplifying the need for highly personalized websites
- 4. WE’RE STILL SHOPPING LIKE IT’S 2006 For all the hoopla around Amazon Go, it well may be the only grand brick and mortar concept store to appear this year. Most in-store experiences don’t feel markedly different than they did a decade ago. RETAIL
- 5. THE GREATEST OPPORTUNITY LIES IN MOBILE Analysts expect mobile eCommerce revenue to reach $169 billion in 2017. RETAIL
- 6. SOLUTION CLOSE THE MOBILE CONVERSION GAP Experiences must be mobile-first but cohesive across platforms. Craft mobile web sessions that immediately bring users back to context of previous visits, inspire serendipity and eliminate checkout barriers. RETAIL
- 7. PREDICTION MEDIA Advertising based media will continue to dominate. No new business models will gain significant traction
- 8. ONLINE ADVERTISING WILL RAKE IN $77 BILLION IN 2017 For all of it’s flaws, online ads will soon overtake television. The model isn’t fundamentally broken, publishers are just stuck selling traffic instead of audience specifics. MEDIA
- 9. SOLUTION EMBRACE HIGHLY PERSONALIZED CONTENT As savvy marketers finally start paying more attention to the quality of eyeballs visiting your website and their level of infatuation with your content, personalization will pay off. MEDIA
- 10. PREDICTION TRAVEL Lack of brand loyalty will endure, particularly among millennials
- 11. CREDIT CARDS AND LOYALTY PROGRAMS HAVE STRUGGLED Loyalty to one airline or hotel brand is waning but there is more to travel audiences than meets the eye TRAVEL
- 12. SOLUTION SEGMENT YOUR AUDIENCES Don’t get caught up in the race to the bottom. Not all travelers are motivated solely by price, segment audiences to separate bargain hunters from those who value leg room. TRAVEL
- 13. PERSONALIZE YOUR ONSITE EXPERIENCE TODAY REQUEST A DEMO FROM DYNAMIC YIELD