Read the latest trends in the website personalization industry with these 10 statistics.

1. 10 Web Personalization Statistics
Every Marketer Should Know

2. Marketers’ Attitude Toward
Personalization:

3. 94%
of in-house marketers agree that website
personalization is critical
to current and future success.
Source: The Realities of Online Personalization, by Econsultancy

4. 88%
of digital marketers consider real-time
marketing as an important part
of their 2014 online marketing plans.
Source: Real-Time for the Rest of Us, by Evergage

5. 81%
of marketers perceive increase in
customer engagement as the main benefit
of real-time marketing.
Source: Real-Time for the Rest of Us, by Evergage

6. Customers’ Attitude Toward
Personalization:

7. 74%
of online consumers get frustrated when
online content appears that has nothing to
do with their interests.
Source: 2013 Online Personal Experience Study, by Janrain

8. 46%
of B2B customers consider tailored offers
as extremely significant for their
relationship with the business provider.
Source: Why Companies Need to Market – and Not Just Sell – to Existing Customers, by Gartner

9. Reality Check:

10. Only
29%
of marketers today invest in
website personalization and
use of behavior-based data.
Source: 2014 State of Marketing, by ExactTarget

11. 72%
of companies say they don’t understand how
to carry out website personalization. Common
barriers are lack of technology or inability to
translate data into action.
Source: The Realities of Online Personalization, by Econsultancy

12. 42%
of CIOs from 77 different countries say their IT
organizations do not have the right skills and
capabilities to meet upcoming digital business
challenges.
Source: Six Key Steps to Build a Successful Digital Business, by Gartner

13. More than
46%
of companies say they are
held back by IT roadblocks
and legacy technology.
Source: The Realities of Online Personalization, by Econsultancy

14. Only
32%
of companies say their
CMS enables web personalization.
Source: The Realities of Online Personalization, by Econsultancy

15. If you want to learn more
about website personalization, or if you’re interested in
implementing a personalization and behavioral targeting strategy
that fulfills your business objectives,
contact Dynamic Yield and we’ll have you going in no time.