Wiko facebook maintain report april 2017

1. Online Marketing Report
Month : April 2017

2. Fan page April 2017
LIKE Fan page = 1.8+ Million (+100K)
LIKE Fan page : (TH) 145394 (+2% from march)
Post 41 { Reached = 1033406 (+2.01%) / Share = 670 (+0.4%)/ Engagement = 66079 (+33.5%)}

3. Online Media
Advertising
Post 41contents
A. Report Google Adword / Face book Ads
C . You tube & Google Analytics
B. Face book Post
a. Google Adword b. Face book Ads
a. Post Contents b. Post Product
c. Lifestyle / Branding d. Post Activity
D . Back office Report

4. Month 2017 Fan page %
Jan 141369 +2% form Dec
Feb 143646 +1% form Jan
March 142523 -0.78% form Feb
April 145394 +2% form March
Fan page Growth
/ month
Global Fan page
1.8 Millions

5. Target
audience
Target Group Age 18-24 (46 %)
Men > Women 52% - 48 %
Target Group 2nd Age 25-34 ( 24 %)
Target People Engagement Age 18-2
Men > Women Men 48 % > Women 9
Location : Bangkok / Nakhon Ratcha

6. Post
Product
Boost Post
Cost =16K
April 1- 30

7. Wiko Robby2GB
Reach=148,619 (organic38,774)
Cost=5,000
Avg=0.03/reached
Wiko Ufeel Tommy
Reach=26,910 (organic16,460)
Cost=891.23
Avg=0.03/reached

8. Wiko UfeelFab
Reach=216,750 (organic41,031)
Cost=5,000
Avg=0.023/reached
Wiko Ufeel Go
Reach=163,576 (organic35,366)
Cost=5,000
Avg=0.03/reached

9. Wiko Ufeel Prime/UfeelGo(Deletepost)
Reach= 2768
Cost= 135.17
Avg=0.04/reached

10. Report
Google
Adwords
Cost = 43,285.69 Baht
Impression = 1,682,513
Average Cost = 6.94 Baht

11. GoogleDisplayNetwork(Banner)
Banner Impression = 1,624,820
Click Banner = 3652 Click
Average Cost Banner 468 * 60 = 6.39
Baht
Average Cost Banner 320*250 = 5.82
Baht
Average Cost Banner 728* 90 = 6.99
Baht
Cost = 21,630 Baht

12. GoogleText (SearchEngineMarketing)
Total Text Impression = 57,693
Total Click = 2,587 Click
Average group competitor = 9.18 Baht
/ Click
Average group price = 8.36 Baht
/ Click
Average group Spec = 7.94
Baht / Click
Cost = 21,655.39 Baht
TopsKeywords

13. Part B : Face book Post 41 Post

14. Post
Product
YRange
WikoLenny3/Robby/Jerry

15. Post
Product
YRange(Tommy4g)

16. Post
Product
URange
Wiko UfeelPrime/Go/FAB

17. Post
Product
Lenny 3 / Robby
Post
Event
April Fool day

18. Post
Branding
Tip Wiko

19. Post
Tips Wiko

20. Post
GameWiko

21. Part C : You tube (1 – 30 April )
Wiko Thailand 841 <+46> subscribers

22. You tube Channel : Wiko Thailand
เก็บตกงาน : น้อง เรนโบว์มาแนะนาการใช้กล้อง สไตล์
Wiko
Source : รายการล้าหน้าโชว์
View : 119
https://www.youtube.com/watch?v=
K3HBMJ0zhP8

23. https://www.youtube.com/watch?v=EP-siHsoKUU
You tube Channel : Wiko Thailand
Sound Identity : Wiko Game Changer (Episode 3)
Source : Wiko Clound
Views : 52

24. https://www.youtube.com/watch?v=P3yTyvt59FM
You tube Channel : Wiko Thailand
(ล้าหน้าโชว์) พี่หลาม มาบอก การ Capture หน้าจอ
Source : รายการล้าหน้าโชว์
Views : 67

25. https://www.youtube.com/watch?v=IMLuWJrcQ1I
You tube Channel : Wiko Thailand
Sound Identity : Wiko Game Changer (Episode 2)
Source : Wiko Clound
Views : 46

26. Google analytics 1 Mar – 31 Mar 2017

27. • Page Views 31 day = 84370
Views
• Users = 23379 ( New 74.8 % |
Return Visitor 25.2%)
• Bounce Rate > 61 %
• average visitor 1000 ++ visitors
/day
Google Analytic 1 – 30 April 2017

28. Google Analytic 1 – 30 April 2017
Refferrals Website
• Mobile Facebook No1.
• Mobile ฐานเศรษฐกิจ
• Thai Mobile Center
• Facebook
• Website ฐานเศรษฐกิจ

29. Part D : Back office support
Answer of 1- 30 April 2017
Total 619 Answers

30. Back office - WIKO 622 Case (Phone /Service /etc) N/A (183
ราย) Wiko Lenny / Robby มากที่สุด
74
62
39 38 37
30
26
24
18 18 17 17 16
6
3 3 2 1 1 1 1 1 1
0
10
20
30
40
50
60
70
80

31. Back office - สนใจซื้อสินค้า Wiko มีประมาณ 30 ราย
11
1
2 2
1
3 3
1 1
3
1 1
0
2
4
6
8
10
12
N/A Wiko
Fever
Wiko
Group
Lenny
Wiko Jerry Wiko pulp
fab
Wiko
Ridge fab
4G
Wiko
Robby
2GB
Wiko
Tommy
Wiko UfeelWiko Ufeel
Fab
Wiko Ufeel
Go
Wiko Ufeel
Prime
ผลรวม