- Fan page growth increased by 1.83% in December 2017, reaching 171,130 likes. Post reach was 846,266 with 1,167 shares and 67,981 engagements.
- Digital advertising campaigns in December included Facebook ads, Google AdWords, YouTube ads, and LineTV ads promoting the Wiko View series.
- Analytics showed 143,180 page views and 103,953 unique users on the website in December. The most referred traffic came from Mobile Facebook and the Facebook platform. A total of 614 customer support cases were answered regarding various Wiko phone models and services.
2. Fan page Dec 2017
*ดูในเอกสารแนบ
* LIKE Fan page = 2.015 Million (+100K)
* LIKE Fan page : (TH) 171,130 (+1.83 % from Nov)
Post 41{ Reached = 846,266 / Share = 1167 Engagement = 67,981}
3. Online Media
Advertising
Post 41 contents
A. Report buy ads on Google Adwords /
Facebook ads
D . You tube & Google Analytics
C. Contents on Facebook
a. Post Current Product / Lifestyle / Branding
E. Back office Report
B . Digital Media Campaign
a. TVC 30 sec You tube / Line TV
4. Month 2017 Fan page %
Jan 141,369 +2% form Dec
Feb 143,646 +1% form Jan
March 142,523 -0.78% form Feb
April 145,394 +2% form March
May 149,110 +2.5% form April
June 151,491 +1.6% from May
July 154,660 +2.09% from June
August 159,206 +2.94% from July
September 162,051 +1.79% from Aug
October 166,838 +2.95% from Sep
November 168,060 +0.73% from Oct
December 171,130 +1.83% from Nov
Fan page growth / month
Global Fan page 2.010
Millions
5. Target
audience
Target Group Age 18-24 (48 %)
Men = Women 48 % - 52 %
Target Group 2nd Age 25-34 ( 27 %)
Target People Engagement Age 18-24 (51 %)
Women > Men Engagement 52 : 48
Location : Bangkok / Nakhon Ratchasima /
Chiang Mai / Surin
13. GoogleText (SearchEngineMarketing)
Total Text Impression = 171,003
Total Click = 2,595 Click
Average group competitor = 4.03
Baht / Click
Average group price = 7.00
Baht / Click
Average group Spec = 5.31
Baht / Click
Cost = 19,074.71 Baht
15. Digital Media campaign
(ภาพยนตร์สั้น (TVC) โดยมี คิมเบอร์ลี่ เป็ น Presenter)
You tube ads period : 01Nov–30Nov
LineTV period : 16Nov–30Nov
InstagramCarouselAds: 01Nov-30Nov
FacebookCarouselAds: 01Nov-30Nov
16. PRODUCT WIKO View Series
ประเภทสื่อออนไลน์
Concept ของสื่อโฆษณา
ภาพยนตร์สั้น (TVC) โดยมี คิมเบอร์ลี่ เป็น Presenter
ช่องทางออนไลน์ ในการโฆษณา
Media Online
You tube ads (30 Sec)
Line TV (30 sec)