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Wiko facebook maintain report december2017

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Wiko facebook maintain report december2017

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Wiko facebook maintain report december2017

  1. 1. Digital Online Marketing Report Month : December 2017
  2. 2. Fan page Dec 2017 *ดูในเอกสารแนบ * LIKE Fan page = 2.015 Million (+100K) * LIKE Fan page : (TH) 171,130 (+1.83 % from Nov) Post 41{ Reached = 846,266 / Share = 1167 Engagement = 67,981}
  3. 3. Online Media Advertising Post 41 contents A. Report buy ads on Google Adwords / Facebook ads D . You tube & Google Analytics C. Contents on Facebook a. Post Current Product / Lifestyle / Branding E. Back office Report B . Digital Media Campaign a. TVC 30 sec You tube / Line TV
  4. 4. Month 2017 Fan page % Jan 141,369 +2% form Dec Feb 143,646 +1% form Jan March 142,523 -0.78% form Feb April 145,394 +2% form March May 149,110 +2.5% form April June 151,491 +1.6% from May July 154,660 +2.09% from June August 159,206 +2.94% from July September 162,051 +1.79% from Aug October 166,838 +2.95% from Sep November 168,060 +0.73% from Oct December 171,130 +1.83% from Nov Fan page growth / month Global Fan page 2.010 Millions
  5. 5. Target audience Target Group Age 18-24 (48 %) Men = Women 48 % - 52 % Target Group 2nd Age 25-34 ( 27 %) Target People Engagement Age 18-24 (51 %) Women > Men Engagement 52 : 48 Location : Bangkok / Nakhon Ratchasima / Chiang Mai / Surin
  6. 6. Post Product Boost Post Cost =25,000 Dec 1 - 31 2017
  7. 7. Wiko ViewXL TotalReach= 109,839 (Reachbuy = 95,945 +organic 13,894) Cost= 5,000Baht Avg=0.0521/reached Wiko ViewPrime TotalReach= 61,979 (Reachbuy =50,567 +organic 11,412) Cost=5,000Baht Avg=0.0989/reached
  8. 8. Wiko Total TotalReach= 148,424 (reachbuy116,305+ (organic 32,119) Cost= 5000 Avg=0.0430/reached Wiko Sunny2plus Total Reach= 93,233 (reachbuy 79,684 (organic 13,549) Cost= 5,000 Avg=0.0627/reached
  9. 9. Wiko Lenny4 Plus TotalReach= 91,600 (Reachbuy= 77,885+ (Organic 13,715) Cost= 5000 Avg=0.0642/reached
  10. 10. Summary Facebook July2017- Dec 2017
  11. 11. Report Google Adwords Click = 7.07 K Impression = 1.43 M. Click = 5.89 Baht Cost = 41.6K Baht
  12. 12. GoogleDisplayNetwork(Banner) Banner Impression = 1,264,344 Banner 300* 250 Pixel = 944,651 Impression / Click 3,455 / Cost = 19,755.26 Baht / CTR = 5.72 Baht Banner 468 * 60 Pixel = 140,097 Impression / Click 487 / Cost = 1,816.73 Baht / CTR = 3.73 Baht Banner 728 * 90 Pixel = 179,596 Impression / Click 159 / Cost = 976.05 Baht / CTR = 6.14 Baht Cost = 22,548.04 Baht
  13. 13. GoogleText (SearchEngineMarketing) Total Text Impression = 171,003 Total Click = 2,595 Click Average group competitor = 4.03 Baht / Click Average group price = 7.00 Baht / Click Average group Spec = 5.31 Baht / Click Cost = 19,074.71 Baht
  14. 14. Summary GoogleAdwords April 2017- December 2017
  15. 15. Digital Media campaign (ภาพยนตร์สั้น (TVC) โดยมี คิมเบอร์ลี่ เป็ น Presenter) You tube ads period : 01Nov–30Nov LineTV period : 16Nov–30Nov InstagramCarouselAds: 01Nov-30Nov FacebookCarouselAds: 01Nov-30Nov
  16. 16. PRODUCT WIKO View Series ประเภทสื่อออนไลน์ Concept ของสื่อโฆษณา ภาพยนตร์สั้น (TVC) โดยมี คิมเบอร์ลี่ เป็น Presenter ช่องทางออนไลน์ ในการโฆษณา Media Online You tube ads (30 Sec) Line TV (30 sec)
  17. 17. You tube Period : 01 Nov - 30 (Skip) (Date TBC)
  18. 18. Phase II Trueview / Skip able TVC 30 sec: 1-30 Nov 2017 (Running to 25 Dec 2017) Achieve KPI = 182 % (ยอด ทีต้อง Run ต่อ 3232 ทำได้จริง 269,121)
  19. 19. Line TV Period : 1 Dec - 15 Dec 2017
  20. 20. Line TV Phase II : 1 - 15 Dec 2017) Achieve KPI = 101 %
  21. 21. Part : Content post face book (Luanch 1–31 Dec 2017)
  22. 22. Product U Range Wiko View Series
  23. 23. Product Y Range
  24. 24. Post Branding
  25. 25. ล้าหน้าโชว์
  26. 26. Part C : You tube (1 – 31 Dec ) Wiko Thailand 1817 <+79> subscribers
  27. 27. You tube Channel : Wiko Thailand Wiko มำแนะนำสมำร์ทโฟน Wiko View serise รุ่น View Prime View : 305 https://www.youtube.com/watch?v=0Xj2fMtPfqQ
  28. 28. You tube Channel : Wiko Thailand https://www.youtube.com/watch?v= 7TZcADbigDo Wiko แนะนำสมำร์ทโฟน รุ่นใหม่ Lenny 4Plus รำยกำรล้ำหน้ำโว์์ View : 209
  29. 29. You tube Channel : Wiko Thailand https://www.youtube.com/watch?v= N7QELaRcAu0 Wiko แนะนำสมำร์ทโฟน รุ่นใหม่ Wiko Jerry2 ในรำยกำรล้ำหน้ำโว์์ View : 138
  30. 30. Google analytics 1 June – 31 Dec 2017
  31. 31. • Page Views 30 day = 143,180 Views / Unique Page view (คนเข้าใช้งาน 103,953 ) Google Analytic 1 – 31 Dec 2017
  32. 32. Google Analytic 1 – 31 Dec 2017 Refferral Website • Mobile Facebook No1. • Facebook No 1. • Checkraka.com
  33. 33. Part D : Back office support Answer of 1- 31 Dec 2017 Total 614 Answers
  34. 34. Back office - WIKO 614 Case (Phone /Service /etc) N/A (196 ราย) Wiko View มากที่สุด (Engagement ที่ตอบคำถำมค์ำมสนใจ ใน Wiko > ที่สุด Wiko View / Wiko View XL / Wiko Robby ) 113 66 28 22 20 19 19 11 10 10 9 9 8 8 7 7 7 6 6 5 5 5 5 3 3 2 2 2 1 0 20 40 60 80 100 120
  35. 35. END

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