Wiko facebook maintain report january2018

1. Digital Online Marketing Report
Month : January 2018

2. Fan page Jan 2018
*ดูในเอกสารแนบ
* LIKE Fan page = 2.016 Million (+100K)
* LIKE Fan page : (TH) 174,117 (+1.75 % from Dec)
Post 36 { Reached = 805,406 / Share = 1044 Engagement = 64,926}

3. Online Media
Advertising
Post 36 contents
A. Report buy ads on Google Adwords /
Facebook ads
D . You tube & Google Analytics
C. Contents on Facebook
a. Post Current Product / Lifestyle / Branding
E. Back office Report
B . Digital Campaign (กิจกรรมกับสื่อดาราเดลี่)
a. กิจกรรมกับสื่อดาราเดลี่

4. Month 2018 Fan page %
December 17 171,130 +1.83% from Nov
January 174,117 +1.75% from Dec
Fan page growth / month
Global Fan page 2.012
Millions

5. Target
audience
Target Group Age 18-24 (48 %)
Men = Women 47 % - 52 %
Target Group 2nd Age 25-34 ( 27 %)
Target People Engagement Age 18-24 (46 %)
Women > Men Engagement 52 : 47
Location : Bangkok / Nakhon Ratchasima /
Chiang Mai / Nakorn Sri Thammarat

6. Post
Product
Boost Post
Cost =15,000
Jan 1 - 31 2017

7. Wiko View Series
TotalReach= 135,654 (Reachbuy =
119,883 +organic 15,771)
Cost= 5,000Baht
Avg=0.0417/reached
Wiko Lenny4Plus
TotalReach= 240,873 (Reachbuy
=195,163 +organic 45,710)
Cost=5,000Baht
Avg=0.0256/reached

8. Wiko View Prime
TotalReach= 111,729 (Reachbuy= 99,485+
(Organic 12,244)
Cost= 5000
Avg=0.0503/reached

9. Summary Facebook Sep2017- Jan 2018

10. Report
Google
Adwords
Click = 4.17 K
Impression = 439 K.
Click = 6.48 Baht
Cost = 27.1K Baht

11. GoogleDisplayNetwork(Banner)
Banner Impression = 363,138
Banner 300* 250 Pixel = 236,693 Impression / Click 426 / Cost =
2,600.87 Baht / CTR = 6.11 Baht
Banner 468 * 60 Pixel = 40,824 Impression / Click 36 / Cost =
124.92 Baht / CTR = 3.47 Baht
Banner 728 * 90 Pixel = 85,621 Impression / Click 54 / Cost =
292.67 Baht / CTR = 5.42 Baht
Cost = 3,018.46 Baht

12. GoogleText (SearchEngineMarketing)
Total Text Impression = 76,026
Total Click = 3,495 Click
Average group competitor = 5.62
Baht / Click
Average group price = 6.72
Baht / Click
Average group Spec = 5.58
Baht / Click
Cost = 23,990.39 Baht

13. Summary GoogleAdwords May2017- January 2018

14. Digital Media campaign
(Dara daily Star Golf Challenge#5)
สนับสนุนของรางวัล WikoviewXlจานวน10เครื่อง

15. Dara daily Star Golf Challenge#5” Event Date: Jan 27, 2018

16. Dara daily Star Golf Challenge#5” Event Date: Jan 27, 2018

17. Dara daily Star Golf Challenge#5” Event Date: Jan 27, 2018

18. Dara daily Star Golf Challenge#5” Event Date: Jan 27, 2018

19. Part : Content post face book
(Luanch 1–31 Jan 2017) 36Post

20. Product
U Range
Wiko View Series

21. Product
Y Range

22. Post
Branding

23. ล้าหน้าโชว์

24. Part C : You tube (1 – 31 Jan )
Wiko Thailand 1912 <+95 of Dec 2017 > subscribers

25. You tube Channel : Wiko Thailand
Wiko Tips & Trick วิธีประหยัด Data ใช้เน็ตแบบพอเพียง
View : 147
https://www.youtube.com/watch?v=UtPQLq0pZuw

26. You tube Channel : Wiko Thailand
https://www.youtube.com/watch?v=
7TZcADbigDo
Wiko Tips & Trick ตอน Face unlock
View : 195

27. You tube Channel : Wiko Thailand
https://www.youtube.com/watch?v=
N7QELaRcAu0
Wiko Smart phone Tips & Trick เก็บภาพถ่ายบนมือถือ แบบพื้นที่ไม่
จากัด ไม่มีหาย
View : 157

28. Google analytics 1 January – 31 January 2017

29. • Page Views 30 day = 119,837 Views /
Unique Page view (คนเข้าใช้งาน 32,976 )
Google Analytic
1 – 31 Jan 2017

30. Google Analytic
1 – 31 Jan 2017
Refferral Website
• Mobile Facebook No1.
• Facebook No 1.
• News.Siamphone

31. Part D : Back office support
Answer of 1- 31 Jan 2017
Total 744 Answers

32. Back office - WIKO 744 Case (Phone /Service /etc) N/A (224 ราย)
Wiko View มากที่สุด
(Engagement ที่ตอบคาถามความสนใจ ใน Wiko > ที่สุด Wiko View / Wiko View XL / Wiko Robby )
109
69
45
35
29
23 22 21 21 18 18
14 13 10 9 9 7 6 6 5 5 5 4 3 2 2 2 2 1 1 1 1 1

33. END