May 2017 online marketing report for Wiko Thailand: 1. Wiko Thailand Facebook fan page grew to over 1.8 million fans, an increase of 100,000 from April. 2. Google Adwords campaign cost 42,616 Baht with over 1.6 million impressions. 3. 49 Facebook posts in May promoted products, branding, lifestyles and reached over 1.2 million users with high engagement.

1. Online Marketing Report
Month : May 2017

2. Fan page May 2017
LIKE Fan page = 1.8+ Million (+100K)
LIKE Fan page : (TH) 149110 (+2.56 % from April)
Post 49 { Reached = 1205777 (+17%) / Share = 1113 (+66%)/ Engagement = 71603}

3. Online Media
Advertising
Post 41contents
A. Report Google Adword / Face book Ads
C . You tube & Google Analytics
B. Face book Post
a. Google Adwords b. Face book Ads
a. Post Contents / TME b. Post Product
c. Lifestyle / Branding d. Post Activity
D . Back office Report

4. Month 2017 Fan page %
Jan 141369 +2% form Dec
Feb 143646 +1% form Jan
March 142523 -0.78% form Feb
April 145394 +2% form March
May 149110 +2.5% form April
Fan page Growth
/ month
Global Fan page
1.8 Millions

5. Target
audience
Target Group Age 18-24 (46 %)
Men > Women 51% - 49 %
Target Group 2nd Age 25-34 ( 24 %)
Target People Engagement Age 18-2
Men > Women Men 10 % > Women 9
Location : Bangkok / Nakhon Ratcha

6. Post
Product
Boost Post
Cost =25K
May 1- 31

7. Wiko UfeelPrime
Reach=125,195 (organic40,340)
Cost=5,000
Avg=0.03/reached
Wiko Kenny
Reach=136,097 (organic64,390)
Cost=5000
Avg=0.036/reached

8. Wiko Kenny
Reach=88,414 (organic39,099)
Cost=5,000
Avg=0.05/reached
Wiko Tommy
Reach=167,939 (organic53,625)
Cost=5,000
Avg=0.029/reached

9. Wiko Robby2GB
Reached= 99819 (Oraganic 39,082)
Cost= 5000
Avg=0.05/reached

10. Summary Facebook Jan2017- May2017

11. Report
Google
Adwords
Cost = 42,616.81 Baht
Impression = 1,610,447
Average Cost = 5.94 Baht

12. GoogleDisplayNetwork(Banner)
Banner Impression = 1,610,447
Click Banner = 7,172 Click
Average Cost Banner 468 * 60 = 5.27
Baht
Average Cost Banner 320*250 = 4.56
Baht
Average Cost Banner 728* 90 = 4.39
Baht
Cost = 16,432.74 Baht

13. GoogleText (SearchEngineMarketing)
Total Text Impression = 53,260
Total Click = 3,579 Click
Average group competitor = 8.73 Baht
/ Click
Average group price = 6.98 Baht
/ Click
Average group Spec = 7.39
Baht / Click
Cost = 26,184.07 Baht

14. Summary GoogleAdwords Jan2017- May2017

15. Part B : Face book Post 49 Posts
( Product/Branding/Lifestyle/TMES)

16. Post
TMES

17. Post
Product News
WikoKenny

18. Post
Product
YRange(Tommy4g)
WikoLenny3
WikoRobby2GB

19. Post
Product
URange
Wiko UfeelPrime/Go/

20. Post
Branding
Tip Wiko

21. Post
Lifestyle

22. Part C : You tube (1 – 31 May )
Wiko Thailand 895 <+54> subscribers

23. You tube Channel : Wiko Thailand
(ล้ำหน้ำโชว์) : มำฟังตัวแทนจำหน่ำยบอกเล่ำประสบกำรณ์ กับ ศูนย์บริกำร
View : 54
https://www.youtube.com/watch?v=
bK86930DyG4

24. https://www.youtube.com/watch?v=HCBYNmOt_GI
You tube Channel : Wiko Thailand
(ล้ำหน้ำโชว์) : สัมภำษณ์ผู้ใช้งำนจริง กับสมำร์ทโฟน Wiko
View : 54

25. https://www.youtube.com/watch?v=R1sNi02wH6M
You tube Channel : Wiko Thailand
(ล้ำหน้ำโชว์) : พี่หลำม พิธีกร รำยกำรล้ำหน้ำโชว์ ไปร่วมสนุก ในร้ำน TG Fone The Mall งำม
วงศ์วำน
View : 59

26. Google analytics 1 May – 31 May 2017

27. • Page Views 31 day = 102,638
(+21%) Views
• Users = 30,531 ( New 74.1 % |
Return Visitor 25.9%)
• Bounce Rate > 62.36 %
• average visitor 1700 ++ visitors
/day
Google Analytic 1 – 31 May 2017

28. Google Analytic 1 – 31 May 2017
Refferrals Website
• Mobile Facebook No1.
• Mobile ฐานเศรษฐกิจ
• Thai Mobile Center
• Facebook

29. Part D : Back office support
Answer of 1- 31 May 2017
Total 714 Answers

30. Back office - WIKO 714 Case (Phone /Service /etc) N/A (171
ราย) Wiko Lenny / Robby มากที่สุด
1 1 1 1 2 2 4 5 5 5 7
14 14 14
22
25
28
33
36
41
50 52
87
92
0
10
20
30
40
50
60
70
80
90
100

31. - ส่วนใหญ่จะถามเรื่องแบต ซื้อแบต
- หน้าจอแตก / เปิ ดไม่ติด
- ซื้อฟิ ลม์เคส อุปกรณ์อื่น ๆ
- Wikoรุ่นใหม่
คาถามส่วนใหญ่ - WIKO 714 Case (Phone /Service /etc)