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Wiko facebook maintain report october 2017

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Wiko facebook maintain report october 2017

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Wiko facebook maintain report october 2017

  1. 1. Digital Online Marketing Report Month : October 2017
  2. 2. Fan page Oct 2017 *ดูในเอกสารแนบ * LIKE Fan page = 1.9+ Million (+400K) * LIKE Fan page : (TH) 166,838 (+2.95 % from Sep) Post 35 { Reached = 936,508 / Share = 990 Engagement = 62,972}
  3. 3. Online Media Advertising Post 35 contents A. Report buy ads on Google Adwords / Facebook ads C . You tube & Google Analytics B. Contents on Facebook a. Post Product View Series b. Post New Product c. Post Branding / Lifestyle D. Back office Report
  4. 4. Month 2017 Fan page % Jan 141,369 +2% form Dec Feb 143,646 +1% form Jan March 142,523 -0.78% form Feb April 145,394 +2% form March May 149,110 +2.5% form April June 151,491 +1.6% from May July 154,660 +2.09% from June August 159,206 +2.94% from July September 162,051 +1.79% from Aug October 166,838 +2.95% from Sep Fan page growth / month Global Fan page 1.98 Millions
  5. 5. Target audience Target Group Age 18-24 (48 %) Men = Women 49 % - 51 % Target Group 2nd Age 25-34 ( 26 %) Target People Engagement Age 18-2 Women > Men Engagement 51 : 49 Location : Bangkok / Surin / Chiang
  6. 6. Post Product Boost Post Cost =25,000 Oct 1 - 31 2017
  7. 7. Wiko View XL TotalReach= 154,581 (Reachbuy = 131,722 +organic 22,859) Cost= 5,000Baht Avg=0.0380/reached Wiko View TotalReach= 170,458 (Reachbuy =150,028 +organic 20,457) Cost= 5,000Baht Avg=0.033/reached
  8. 8. Wiko View Prime TotalReach= 112,352 (reachbuy96,921+ (organic 15,431) Cost= 5,000 Avg=0.0516/reached Wiko Sunny2 Plus TotalReach= 135,442 (reachbuy115,887 (organic 19,555) Cost= 5,000 Avg=0.0431/reached
  9. 9. Wiko View Series TotalReach= 192,919 (Reachbuy= 169,769+ (Organic 23,1502) Cost= 5000 Avg=0.0295/reached
  10. 10. Summary Facebook Jan2017- Oct 2017
  11. 11. Report Google Adwords Cost = 43,464.94 Baht (diff 700 บาท)
  12. 12. GoogleDisplayNetwork(Banner) Banner Impression = 2,565,168 Banner 300* 250 Pixel = 1,425,847 Impression / Click 5,499 / Cost = 19,733.88 Baht / CTR = 3.59 Baht Banner 468 *60 Pixel = 428,974 Impression / Click 1,324 / Cost = 2,321.11 Baht / CTR = 1.75 Baht Banner 728*90 Pixel = 710,347 Impression / Click 575 / Cost = 2,320.32 Baht / CTR = 4.04 Baht Cost = 24,375.31 Baht (Diff 706 บาท) * Diff ค่า back office ใน Google adwords มีค่าแสดงผลไม่ถูกต้องแล้วตัดเงินออกไป ซึ่งมีความไม่แน่นอน ประมาณ 700 บาท
  13. 13. GoogleText (SearchEngineMarketing) Total Text Impression = 579,517 Total Click = 3,132 Click Average group competitor = 3.34 Baht / Click Average group price = 4.33 Baht / Click Average group Spec = 3.51 Baht / Click
  14. 14. Summary Google Adwords Jan2017- October 2017
  15. 15. Part B : Content post face book (Lanuch 1–Oct 2017)
  16. 16. New Product Wiko View Series
  17. 17. Post NewProduct
  18. 18. Post Reviews
  19. 19. Post Branding / Lifestyle
  20. 20. Part C : You tube (1 – 31 Oct) Wiko Thailand on Oct 1650 >Sep1483 <+187> subscribers
  21. 21. You tube Channel : Wiko Thailand รีวิว Wiko VIEW สมาร์ทโฟนจากฝรั่งเศส View : 2375 https://www.youtube.com/watch?v=ED8gRoontFo
  22. 22. You tube Channel : Wiko Thailand https://www.youtube.com/watch?v= 3Cha-mazm_0 รีวิว Wiko View XL โดย พิธีกร ปีเตอร์กวง จากรายการล้าหน้น้าโ์ว์ View : 443
  23. 23. You tube Channel : Wiko Thailand รีวิว Wiko View Prime ในรายการล้าหน้น้าโ์ว์ View : 150 https://www.youtube.com/watch?v= CHNQjZFroD0
  24. 24. Google analytics 1 June – 31 Oct 2017
  25. 25. Google Analytic 1 – 31 Oct 2017 Google adwords Avg visitor = 2083 Visitor / days New visitor = 70%
  26. 26. Google Analytic 1 – 31 Oct 2017 Refferrals Website • Mobile Facebook No1. / Facebook No 1. • Checkraka.com • Youtube
  27. 27. Part D : Back office support Answer of 1- 31 Oct 2017 Total 809 Answers
  28. 28. Back office - WIKO 809 Case (Phone /Service /etc) N/A (224 ราย) Wiko View Series มากที่สุด (Engagement ที่ตอบคาถามความสนใจ ใน Wiko > ที่สุด Wiko View / Wiko View Prime / Wiko View XL / W 121 74 71 56 45 22 18 18 16 16 14 14 14 13 11 11 10 6 6 5 5 5 3 3 2 2 1 1 1 1 0 20 40 60 80 100 120 140

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