"Thai E-Commerce: Learnings and Trends"
by Tiwa York, Managing Director E-Commerce, Sanook
Presented at Thailand Satellite 2013
More information: e27.co/echelon
2. Agenda
1. Brief
History
of
Sanook
2. Quick
Snapshot
3. E-‐Commerce
Late
to
the
Party
4. P2P
Marketplace
Slow
Start
5. Why
AucJons
didn’t
work
6. Our
ShiN
to
B2B2C
7. Payment
Trends
8. Our
Mobile
Stats
9. Q&A
5. An
Incomplete
History
of
Thailand
E-‐Commerce
2006
2007
2008
2009
2010
2011
2012
1999
2001
2002
2004
Local
Classifieds
Int’l
Classifieds
Direct
to
Consumer
Daily
Deals
Marketplace
Storefronts
6. Vital
Stats
Popula'on
69.5M1
Internet
Popula'on
25M2
Internet
Penetra'on
36%
Mobile
Phones
77M2
Mobile
Internet
(handsets)
14M3
Per
Capita
GDP
(USD)
4,9621
Retail
(USD
m)
95B4
Sources:
1.
The
World
Bank
2.Truehits.net
3.
AIS,
Dtac,
True
4.
Economist
Intelligence
Unit
Thailand
Snapshot
7. Why
has
Thailand
been
slow
to
the
E-‐Commerce
party?
• Shopping
Culture
• Consumer
Trust
• LogisJcs
Infrastructure
• Slow
Credit
Card
AdopJon
8. Feb
Feb
Feb
Feb
2010
2011
2012
2013
13
14
15
17
19
18
16
15
30
34
37
41
Number
of
PlasYc
Cards
in
Thailand
(in
millions)
Credit
Cards
ATM
Cards
Debit
Cards
Source:
Bank
of
Thailand