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Ghana | May-16 | AZURI (Em)powering Africa

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Presenter: Kofi Tandoh

Published in: Science
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Ghana | May-16 | AZURI (Em)powering Africa

  1. 1. (Em)powering Africa
  2. 2. Azuri: (Em)powering Africa §  590m Africans lack adequate power; $10bn spend on lighCng alone §  PayGo solar provides a solu0on, Azuri a pioneer from Cambridge §  But providing PayGo solar profitably throughout Africa isn’t easy! §  Azuri’s approach is smart: scalable model and patented technology §  Capital light: quick to profitability and with minimal investment §  Successful learning phase, now Cme for rapid expansion §  Deeply experienced team with top talent in Africa 2
  3. 3. 590m Africans lack adequate power1; $10bn market for lighCng alone2 §  Dangerous, expensive, inadequate situaCon §  Kerosene use causes 400,000 deaths p.a.3 §  BaGeries, kerosene equivalent to 100x electricity price in USA4 §  1 hr walk to and long wait at local mobile phone charging booth §  No electricity for important devices: fridge, fan, TV §  Grid unable to meet demand, problem geUng worse §  Unavailable: At current rates, over 900m Africans off grid in 20305 §  Unaffordable: $400 connec0on cost (~1/4 of per capita income)6 §  Opportunity to capture rapidly growing consumer spending: $860bn (2008) to $1.4tn (2020)7 1: IEA; 2: Dalberg and Associates/Ligh0ng Africa; 3: SolarAid; 4: Economist; 5: World Bank; 6: IPA; 7: McKinsey 3
  4. 4. PayGo solar provides soluCon, Azuri a pioneer from Cambridge §  Solar provides bright, reliable lights; phone charging; radio; TV §  But capex beyond most despite rapid payback and consumers can’t access conven0onal debt finance §  PayGo solar provides a soluCon, subs0tu0ng exis0ng spend §  Delivers a Service, not just power §  Azuri a pioneer spun-out from Cambridge University tech company in 2012 that has been at the forefront ever since 4
  5. 5. Providing PayGo solar profitably throughout Africa isn’t easy §  Millions of dispersed customers, poor infrastructure §  Insufficient/incomplete supply chains for this mul0-faceted offer §  Developing end to end distribu0on in house has major downsides §  Differences between and within countries to manage §  Different systems to integrate with: mobile money, telecom network §  Different languages: ~2,000 African languages §  Rapidly changing market and shiZing dynamics §  Need for nimble response and fast 0me to market §  Changing value chain and where value lies within it Ghana: 8m Nigeria: 78m Ethiopia: 71m Kenya: 35m Uganda: 30m Rwanda : 10m Tanzania: 38m 590m off grid all over Africa1 1: IEA, 2009 5
  6. 6. Azuri’s approach is smart: scalable model and patented technology §  Scalable, mulC-partnership model, Azuri the hub §  Finance and consumer risk shared with partner §  AzuriCloud integrates with any mobile operator/payment system §  Smart soluCons tailored for regional and partner needs §  Azuri smarts e.g. patented HomeSmart™ means lights stay on for longer §  Data and analyCcs: supply chain, credit management, customer intelligence “Azuri, uniquely, works closely with us, combining their data and service with our local knowledge and exper0se. Together, we are making PayGo a successful enterprise in Kenya” – Raju Haria, Azuri Partner Kenya Kenya Ushanga House Tanzania Shree Com 6
  7. 7. Basic services – build distribu0on and loyalty Subs0tute kerosene and phone charging fees Aspira0onal goods and services – radio, TV, fan Novel Azuri technology aimed at off-grid needs Produc0ve use – irriga0on, refrigera0on, retail Self-fulfilling proposi0on: increased customer income delivers increased revenue Start Upgrade Extend Azuri Vision: 3 Stage Customer Journey 7
  8. 8. HomeSmart Technology §  HomeSmart™ 1.  Measure typical customer usage / demand 2.  Measure available stored power 3.  When available power insufficient to deliver typical customer requirement, dynamically scale back appliances (e.g. reduce light brightness, slow rate of charge of phones, etc.) to suit §  Delivers consistent customer experience §  Rather than typical “run fast and cut out” of exis0ng systems §  Applies to all solar home systems, not just PayGo §  Patent Examiners report has no objec0ons 8
  9. 9. Deeply experienced team with top talent in Africa Simon Bransfield-Garth (CEO) 30 years experience building rapid-growth technology businesses; ex Symbian leadership; Myriad Alan Harper (Chairman) Africa and mobile industry veteran; MTN NED; founded Eaton Towers; ex Group Strategy Director, Vodafone Snehar Shah (GM Africa) CFO Eaton Towers; Head of Mobile Money Business unit, Orange Kenya Peter Reinartz (Independent NED) Africa telecoms and media expert; ex MD Wananchi; VP/country head Orange Jamie Vollbracht (Investor NED) Deep solar experience from start of solar industry; currently Director, Cleantech at IP Group Lydia Kobusinge (Sales Director, East Africa) Ex Barefoot Power, Uganda Tuheri Kidenya (Head of Sales, Tanzania) Ex head of Sales Tanzania for M-KOPA Tushar Chavda (VP sales) Over a decade in interna0onal sales; ex Videojet Director (Danehar company) 9 Nigel Preston (VP Product Management) Ex Euro Engineering Director, Motorola Automo0ve Europe; COO Int. Ops, Pi Shurlok
  10. 10. Azuri: (Em)powering Africa §  590m Africans lack adequate power; $10bn spend on lighCng alone §  PayGo solar provides a solu0on, Azuri a pioneer from Cambridge §  But providing PayGo solar profitably throughout Africa isn’t easy! §  Azuri’s approach is smart: scalable model and patented technology §  Capital light: quick to profitability and with minimal investment §  Successful learning phase, now Cme for rapid expansion §  Deeply experienced team with top talent in Africa 10

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