The document discusses the challenges of cross-platform attribution for marketers. It notes that the proliferation of devices and touchpoints has made attribution essential but complex. While interest in attribution is growing, adoption has been slowed by costs, lack of expertise, and organizational silos. The document outlines current approaches to attribution and explores future areas of development like more integrated top-down and bottom-up attribution models, real-time reporting, and improved online to offline attribution.
41. Ads that workThe retargeting and prospecting platform of choice
for more than 25,000 advertisers worldwide.
42. Do more with first-party data
Maximize the value of your customer data with AdRoll.
Website and app data
Use the AdRoll pixel to leverage your customer
data and make it work for you
Partner data
Easily integrate the data from your CRM lists
or favorite marketing apps to power more
effective campaigns
Opt-in data
Take advantage of the AdRoll IntentMap™,
the world’s largest opt-in co-op data set, to
gain access to valuable new audiences
43. A solution for every stage of the customer journey
Every marketer has three core objectives.
ATTRACT
Reach new prospects
CONVERT
Turn prospects into customers
GROW
Maximize customer lifetime value
PROSPECTINGRETARGETING
44. Prospecting: Reach new, high-quality audiences
Attract the prospects that are most likely to be in the market for your products.
Your site’s customer behavior is
analyzed and matched with
similar prospects in the IntentMap
Prospects come to your website
via ads. With every new
customer, Prospecting gets
smarter.
“AdRoll Prospecting has been a game changer for our marketing team, helping us find new customers at a rate that eclipses
those of other platforms. We’ve seen excellent backend quality metrics from these conversions.”
—Rob DiNuzzo, demand generation manager at Datadog
Your
website
45. Power your campaigns with advanced
machine learning
BidIQ™, our proprietary algorithm, learns from every bid it makes to buy high impact impressions
and meet your performance targets.
SCALE
1.2 billion user profiles
and growing
DIVERSITY
An increasingly stronger
data set that constantly
gathers data across
verticals, from SMBs to
Fortune 500 companies
QUALITY
Over 100m variables instantly
evaluated per impression (pages
visited, time of day, device type, etc.)