Iain Scott - How Digital will Transform your Marketing

1. How Digital will Transform your Marketing Iain Scott PPI

2. Offline Marketing Effective and Integrated Marketing Campaigns Online Marketing

3. ATTRACTION AND CONVERSION ATTRACTION AND CONVERSION

4. SHOULD PEOPLE VISIT YOUR WEBSITE?

5. REASONS 1. CONTENT - VALUE 2. LIKEABILITY – TRUST 3. ACTION – YOU TOLD THEM

6. WHAT ABOUT CALL TO ACTION? WHAT ABOUT CALL TO ACTION: CONVERSIONS

11. BASICS THEN 5 WAYS

12. CONSISTENCY URL EMAIL SOCIAL MEDIA

13. LANDING PAGES SQUEEZE PAGES

15. Sign Up Now! Sign Up for your FREE Taster Class

17. SOCIAL MEDIA ACCESSING NETWORKS

20. QR CODES QUICK RESPONSE

22. EMAIL MARKETING SAY HELLO

23. • Email marketing example • Journey from email to squeeze page • Send brochure – targeted and specific

24. VALUE ADD FREE CONTENT

26. •Guides to Bars, Clubs •Language Mini-books •Meet ups for FLS •Local Events (recurring)

28. How Digital will Transform your Marketing Iain Scott www.contactppi.com

29. GOING VIRAL

30. GOING VIRAL

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