Today, 1 in 3 business buyers attend live events, but the way they can discover, collect and share content is stuck in the past. So how can event marketers bridge the content chasm at events and make content marketing part of the exhibition experience?

1. Event Marketing:
How to bridge the Content Chasm

2. Source: Buyersphere report, BaseOne

3. Events are the single
most influential source
on the path to purchase

4. It’s no surprise
events are
BIG
BUSINESS

5. of the average
marketing budget
is spent on events
*that’s more than any other tactic.
th*
1 5/
Source: The state of b2b event marketing, Marketo

6. But are they really working?

7. When only 8% of event marketers
say their company has cracked
We say, probably not.
Developing
relationships
Closing deals
Acquiring
customer insight

8. The thing is most delegates
aren’t ready for the hard sell

9. LEARN
GATHER INFO
MAKE NEW
CONTACTS
Hi
Hello
They’re there to

10. So when the
sales guys
on your
stand say
that’s why
many run
a mile.
Hello

11. And in this age, where
CONTENT
IS KING

12. Is this the best we can do...?

13. Especially when most
of it ends up here
and here and here

14. Alarmingly,
82%
of delegates
don’t fully
engage with
event content.
Source: Mediamaker

15. Welcome to the
content chasm
Welcome to the
CONTENT
CHASM

16. So this got
us thinking...

17. What if there was
a way to make events
BETTER
MORE
PRODUCTIVE
ENGAGING
for everyone?

18. Taking advantage of this
Content

19. and this
Mobile
Content

20. and this
Mobile
SocialContent

21. So when a delegate visits
your event stand, they’re
alerted to your content
(without even having to speak to anyone)

22. They get to choose
and collect the
content they like
PICKME
PICKME
PICKME

23. On their mobile
device (there and then)
or on the web, later.
Convenient, huh?

24. And if they really like it,
they can spread the word.

25. It’s made possible by
something called a beacon.
You could call it
micro location targeting.
We call it pretty clever stuff.

26. What’s even more clever.
You, as an event exhibitor or organiser,
get to know who has collected your content.
Essentially, the who, the what, the when
(and even whether it was shared).

27. So everyone wins.

28. www.event-wallet.com | @event_wallet | james.wood@earnest-agency.com | 07786223669
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