Social media is perfect for discovering, creating and maintaining a personal brand. Learn the history of personal branding, then connect that to managing with social media including a personal website/blog, Facebook, Twitter, and LinkedIn.
Personal Branding DeﬁnedPersonal branding is the process wherebypeople and their careers are treated asbrands.While self-help management techniques areabout self-improvement, the personalbranding concept suggests instead thatsuccess comes from self-packaging.
Think and Grow Rich1937 motivationalpersonal developmentand self-help book writtenby Napoleon Hill.13 principles in the formof a philosophy ofpersonal achievement“Know very clearly whereyou want to go”
Positioning: The Battle for Your Mind 1981 book by Al Ries and Jack Trout Positioning Yourself and Your Career - You can beneﬁt by using positioning strategy to advance your own career Key principle: Don’t try to do everything yourself. Find a horse to ride".
Social Media is Perfectfor Personal Branding Free and accessible tools to communicate Inﬁnite niches to ﬁt into Break down boundaries of space and time Rich media to express yourself Hyper networked Access to information
Personal BrandingMeets Social Media A Perfect Match
Me 2.0: Four Steps toBuilding Your FutureDan Schawbel, 2010Shows job seekers andestablished professionalsalike how to leverage thepower of online media forpersonal empowermentand career successDiscover your brand,create your brand,communicate your brandand maintain your brand
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself Build an authentic storyline and online identity that gets you the right opportunities Choose the best social media tools for your personal goals Get new projects or jobs through your online friends and followers
Personal Branding For Dummies Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a ﬁrst job, exploring a change in career, or looking to be more viable and successful in your current career.
The Value of Self-DiscoveryTake time off for selfdiscoveryWhat’s a year of yourlife used for self-discovery compared to adecade feeling out ofplace?Link your skill set andpassion with a paththat’s right for you
Your self-impression= How people perceive you ~Dan Schawbel
You’re Already Doing It "I dont care what business youre in, everybody today is in the branding and customer service business. Whether you know it or not, you already are." ~ Gary Vaynerchuk Wine Library TVSOURCE: http://www.businessinsider.com/10-ways-to-build-your-personal-brand-2010-4?op=1
Leverage Who You Are "I injected my personality into as many aspects of my business as possible. This is evident from the cigar bands to the website design, to the all-inclusive packaging concept, and my moniker. Bow Tie Cigars is me, and I am Bow Tie Cigars." ~ Billie King Bow Tie CigarsSOURCE: http://www.businessinsider.com/10-ways-to-build-your-personal-brand-2010-4?op=1
You Must Buy Into Your Own Brand "I am invested in the idea of respecting our bodies and treating them well," says Donenfeld, "And those leanings naturally come through in everything I do, especially within the brand. Its easy if you believe in it!" ~ Jill Donenfeld The Dishs DishSOURCE: http://www.businessinsider.com/10-ways-to-build-your-personal-brand-2010-4?op=1
Use a Memorable Visual Hook Put simply, says Child, the dog sells. "Weve become the largest provider of our services in most of our markets in record time. Much of that success stems from simply being able to get in front of the customer and demonstrate the value of our services thanks to Olive." ~Jack ChildSOURCE: http://www.businessinsider.com/10-ways-to-build-your-personal-brand-2010-4?op=1
Be Authentic "Something about sharing my entire being, putting myself out there in an imperfect, fun and unique way resonated with lots of other people. And its a helluva lot more fun!" ~ Sandy Garson, Sandy Grason UnlimitedSOURCE: http://www.businessinsider.com/10-ways-to-build-your-personal-brand-2010-4?op=1
Practice Your PitchPractice by gettingcomfortable meetingstrangersSocial media works thesame as in-personHave your story readyto go and Don’t missopportunities
Create Your Brand Basic Elements of Your Personal Brand
Business CardDesign Design Online with Templates Custom Design - IllustratorVendors MooCard - Mini Cards Vista Print - Free Cards! Greener Printer - Eco Cards PsPrint - Cheap Cards
ResumeCore Elements Resume Cover Letter ReferencesKeep current andmake relevant toeach opportunity
Your EmailBranded Domain best,like @YourName.comor @BusinessName.comIf a free account, best touse your real name, likeﬁrstname.firstname.lastname@example.orgHotmail and Yahoomay date you!
Blog/Personal WebsiteChoose a PlatformURL is importantAdd URL to all yourpersonal branding assetsAdd MediaIntegration Social Media
LinkedIn ProﬁleProfessional PhotoComplete ResumeMake Connectionswith all people youmeetCardmunch App toScan Business Cards
Facebook ProﬁleUnderstandingPermissions for Publicvs. PrivateSet Public ElementsPeople can “Subscribe”to Public
Your URL is KeyMemorable and SearchableYourName.com is ideal Try .org, .net, .meFocus networking on yourURL: Use the URL on your paper resume Use the URL on all of your social networks Use the URL on your business cards and any other marketing materials
Format and DesignResume Style - OnePageBlog - ChronologicalPortfolio - GalleryLayoutCustom - AdvancedLayouts
Your Public Search ListingTo preview your publicsearch listing: Go to Privacy Settings > Apps and Websites > Edit Settings. Scroll down to Public Search and click Edit Settings. Click the See preview link next to Public Search.
What Should People See?Your Proﬁle Photo, ifprofessionalYour professionalwebsite link(s)Your eduction andprofessionalinformation
Friend vs. SubscribeFriends see your entireproﬁle, photos, etc.Subscribe sees justyour public postsFacebook movingmore public
PrivacyTurn off ability forothers to Tag you inPhotos … if you mighthave stuff to hideCarefully considerwhat to post private, tofriends or public
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