Storytelling looks old school thing, but it is the most powerful and effective way of connecting with your customers. It reaches where all other ways have no access, and that is “emotion”. You may have tons of data and insights but your customers have no interest in it. That’s where storytelling mediates the gap. Stories inspire, influence and make them feel good and help in conversion by creating conversations.

1. How to Create Compelling Stories to
Engage Your Customers
Tips

2. Storytelling looks old school thing, but it is the most powerful
and effective way of connecting with your customers. It
reaches where all other ways have no access, and that is
“emotion”.
You may have tons of data and insights but your customers
have no interest in it. That’s where storytelling mediates the
gap. Stories inspire, influence and make them feel good and
help in conversion by creating conversations.
Before you craft your story, ask yourself : “Who is my
audience and what is my goal in engaging them” - Prof
Jennifer Aaker

3. Purpose
/ˈpəːpəs/
Noun
the reason for which something is done or created or for which something exists.
Plan
Conversation Engagement News/Update
What’s Your
Purpose?

4. narrative
/ˈɒnɪst/
Noun
a spoken or written account of connected events; a story.
Exposition
Climax
Conclusion

5. be honest & authentic
honest /ˈɒnɪst/ - Adjective - free of deceit; truthful and sincere.
authentic /ɔːˈθɛntɪk/ - Adjective - of undisputed origin and not a copy; genuine.
Give Real life
Examples
Tell About Your
Experience
Except the
Limitation (No is
one perfect!)

6. keep it interactive
/ɪntərˈaktɪv/
Adjective
(of two people or things) influencing each other.
Inform Involve Inspire

7. choose the right medium
/ˈmiːdɪəm/
Noun
an agency or means of doing something.
Blog Video Podcast

8. “Storytelling is the
most
Powerful
way to put ideas
into the world
Today.”
Robert McKee

9. In the age of visuals, animations, videos, and sound are
used to tell stories about businesses and ideas. Visuals
communicate better! And at Easel, we help you execute
that communication process with your clients through these
visuals to share your ideas, proposals, or even simple
messages that can help you grow your business.
about easel studios
Videos | Animation | Digital Marketing | Learning Content Development

10. www.easelstudios.com info@easelstudios.co
m
+919379480034