Search Marketing for SMBs
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Overview of search marketing and the important role it plays for marketing products and services online. The role of local search, especially for SMBs with a local or regional market, is highlighted, including a prioritized list of local business listing sites specific to the Albany NY market.
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Search Marketing for SMBs
- 1. Search Marketing for SMBs Presented by Rick Noel Internet marketing consultant eBiz ROI, Inc. www.eBizROI.com Search Marketing for SMBs
- 2. Search Engine Marketing • Google dominates with roughly 2/3 of the search engine market (US, English) • Yahoo! and Bing make up most of the remaining 3rd • How to gain visibility in the search engines? • Provide unique, high-quality, in-demand info • Consider local, regional, national scope Search Marketing for SMBs 2
- 3. Where the Searchers Click Source: http://searchenginewatch.com/article/2215868/53-of-Organic-Search-Clicks-Go-to-First-Link-Study Search Marketing for SMBs 3
- 4. The New “Yellow Pages” Search Marketing for SMBs 4
- 5. Local Search Example Search Marketing for SMBs 5
- 6. Claim Local Business Listings Prioritize • Free, perpetual online advertising • Dozens to choose from • Feed Google Maps • Showcase offers – Images, video, offers • Business Reviews Source: http://getlisted.org/resources/local-citations-by-city.aspx Search Marketing for SMBs 6
- 7. Measure and Track Progress Click image for more info Search Marketing for SMBs 7
- 8. Questions? Rick Noel Internet Marketing Consultant eBiz ROI, Inc. Web: http://www.eBizROI.com Email: RNoel@eBizROI.com Phone: (518) 557-3502 Search Marketing for SMBs 8
Editor's Notes
- Search engines are great – it is the new way that people find things online.Drive a majority of Internet trafficConnect users with relevant contentDec 2008, 16.8 Billion Searches in USDec of 2009, 22.7 Billion Searchers in USThat’s a growth rate of 22% year over yearIn April, 23.6 Billion, May, 24.2 Billion
- Tell story about Ed Swanson – had local listings and did not even know itSearch for lawyer, CPA (small business, wanted both), Ballston Lake (looking for local)