Digital Marketing Strategy - EBriks Infotech

1. DIGITAL MARKETING STRATEGY

3. SAME RULES NEW TOOLS

4. The7C’sofDigital
Marketing

5. CONTENT

6. CONTENT

7. CONVERSATION

9. R u doing the same for your
iPhone customers?
R u sending out your
Corporate Sales Team
to win this
customer back?
R u replying to this
person with the
answer?
R u dealing with this
product revenue
threat?

10. CONVENIENCE
a.becoming increasingly
expensive
b. becoming increasingly
difficult to hold
…SO THE TRICK IS TO DELIVER VALUE THROUGH
MARKETING BY MAKING PEOPLE’S LIVES EASIER

12. CUSTOMISATION

14. COLLABORATION

15. Dell IdeaStorm Video

17. CONTEXT
IT IS THE CONTEXT SURROUNDING
THE PRODUCT THAT IS IMPORTANT,
AND IT’S IN THESE SITUATIONS
THAT COMPANIES ARE REAL
EXPERTS AT ADDING GREAT VALUE

19. CONVERGENCE

20. Online Search
& Display Ads
Social Media
New media
& Widgets
Hub
Twitter,
Blackberry/mobile
compatible site
Linkedin, Facebook, Ning, You
Tube, Slideshare
Email
Marketing

21. 10 Steps to developing your
own digital marketing strategy
1. It all begins with the customer, listen!
2. But don’t forget about your objectives
3. Make sure you know what you’re already doing
4. Play to your strengths and manage your weaknesses
5. Find out what your competition is doing
6. Craft a strategy based on your strengths and capabilities
7. Implement at the speed of light
8. Measure everything in real time
9. Continuously review, adjust and improve the customer
experience

22. JUST DO IT