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CRM
FACT OR MYTH?
CRM
FACT OR MYTH?
IMPLEMENTING A CRM
SYSTEM IS SIMPLE.
IMPLEMENTING A CRM
SYSTEM IS SIMPLE!MYTH!MYTH!
CRM takes thorough
implementation and 100%
commitment.
CRM IS JUST FOR
SALES PEOPLE
CRM IS JUST FOR
SALES PEOPLEMYTH!MYTH!
All sorts of professionals use
CRM to record customer
interaction.
 	
  
CRM IS A METHOD, NOT
JUST A SOFTWARE.
 	
  
CRM IS A METHOD NOT
JUST A SOFTWAREFACT!FACT!
 	
  
CRM is the strategy of managing
all of your customer interaction. It’s
not just an expensive database.
CRM RUINS YOUR
PRODUCTIVITY
CRM RUINS YOUR PRODUCTIVITYMYTH!MYTH!
It increases your productivity,
by allowing you to make more
informed decisions.
CRM HELPS COLLABORATION
CRM HELPS COLLABORATION
FACT!FACT!
By centrally storing data, employees
can view each other’s accounts and
progress.
A CRM SYSTEM CAN
IMPROVE YOUR
SALES PROCESS
A CRM SYSTEM CAN
IMPROVE YOUR
SALES PROCESS
FACT!FACT!
CRM keeps your process
organized, allowing you to
be more productive.
CRM IS INTUITIVE
CRM IS INTUITIVEMYTH!MYTH!
Personalize your CRM. Customize
fields and download apps to
make it fit your business.
SALEFORCE GMAIL INTEGRATION:
✔ Save emails to Salesforce without leaving Gmail
✔ Sync your Google Calendar with Salesforce1
✔ See contact and lead records inside Gmail
✔ Edit records, manage tasks, record activities and opportunities
✔ Stay in touch with Chatter from inside Gmail
www.ebsta.com/gmail

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