Personal Information
Organization / Workplace
Korea Korea, South
Occupation
Head of Digital, Head of Marketing at CJ E&M
Industry
Advertising / Marketing / PR
Website
ecarus.me
About
Andy has been building his career around digital and social network marketing. He received his MA (1998) and PhD (2003) degrees on interactive advertising from Michigan State University. While digital marketing was still at its early stage, his dissertation featured a keen insight as it focused on the core traits of digital marketing communication rather than typical digital "advertising." The dissertation explained how the power of "user interactions" will change conventional marketing. It won the Best Dissertation Award from AAA (American Academy of Advertising).
At Cheil Worldwide, he applied his knowledge and beliefs to the real-world marketing and led various successful digital camp...
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marketing
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- Presentations
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7 Ingredients for Employee Social Media Advocacy
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Interactive Narratives: Creating the future of storytelling (SXSW 2011)
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13 years ago
Brandhome speaks at Cannes Lions 2015 on Social Storytelling
Brandhome
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8 years ago
야매피티 : 피피티로 날밤새지 말고 피피티로 무시받지 말자
Yunseok Song
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8 years ago