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TATA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TATA GROUP PROFILE   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object]
Milestones   1868   The  TATA Group was founded by Jamsetji Nusserwanji Tata  in the mid 19th century, a period when India had just set out on the road to gaining independence from British rule.
1874  The Central India Spinning, Weaving and Manufacturing Company is set up, marking the Group's entry into textiles.
1902   The Indian Hotels Company is incorporated to set up the Taj Mahal Palace and Tower, India's first luxury hotel, which opened in 1903.
1907   The Tata Iron and Steel Company (now Tata Steel) is established to set up India's first iron and steel plant in Jamshedpur. The plant started production in 1912.
1910 The first of the three Tata Electric Companies, The Tata Hydro-Electric Power Supply Company, (now Tata Power) is set up .
1911 The Indian Institute of Science is established in Bangalore to serve as a centre for advanced learning.
1912 Tata Steel introduces eight-hour working days, well before such a system was implemented by law in much of the West. 1917 The Tatas enter the consumer goods industry, with the Tata Oil Mills Company being established to make soaps, detergents and cooking oils.
1932  Tata Airlines, a division of Tata Sons, is established, opening up the aviation sector in India.
1939 ,[object Object]
1945   ,[object Object],[object Object]
1952  Jawaharlal Nehru, India's first Prime Minister, requests the Group to manufacture cosmetics in India, leading to the setting up of Lakme. 1954 India's major marketing, engineering and manufacturing organisation, Voltas, is established.
1962   ,[object Object],[object Object]
1968   Tata Consultancy Services (TCS), India's first software services company, is established as a division of Tata Sons .
1970   ,[object Object],[object Object]
1984  Titan Industries – a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) – is set up to manufacture watches.  1991 Tata Motors rolls out its millionth vehicle. (The two-million mark was reached in 1998 and the third million in 2003.)
1995 ,[object Object]
1996 Tata Teleservices (TTSL) is established to spearhead the Group's foray into the telecom sector.  Tata Indicom  delivers cellular services through its CDMA mobile telephony platform. It has pre-paid and post-paid options, enhanced through tie-ups for handsets with leading manufacturers.
1998 Tata Indica – India's first indigenously designed and manufactured car – is launched by Tata Motors, spearheading the Group's entry into the passenger car segment.
1999  The new Tata Group corporate mark and logo are launched.  2000 Tata Tea acquires the Tetley Group, UK. This is the first major acquisition of an international brand by an Indian business group.
  2001  ,[object Object],[object Object],[object Object]
2002   ,[object Object],[object Object],[object Object],[object Object],[object Object]
2003   Tata Motors launches CityRover – Indicas fashioned for the European market. The first batch of CityRovers rolled out from the Tata Motors stable in Pune on September 16, 2003.
2004 ,[object Object],[object Object]
2005   ,[object Object],[object Object],[object Object],[object Object],[object Object]
2005 ,[object Object],[object Object],[object Object],[object Object]
2005 ,[object Object],[object Object],[object Object],[object Object],[object Object]
2006 ,[object Object],[object Object],[object Object],[object Object],[object Object]
2006 ,[object Object],[object Object],[object Object],[object Object],[object Object]
2007 ,[object Object]
2007 ,[object Object],[object Object],[object Object],[object Object]
PRODUCTS AND SERVICES For homes and individuals   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For homes and individuals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For homes and individuals ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For industries and companies   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tata motors ,[object Object],[object Object],[object Object]
For industries and companies ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TATA s  brand ambassadors  The Tata Group has some of India's most famous personalities from the sports and entertainment fields endorsing its products and services, and the Tata brand.  Narain Karthikeyan:  The 'fastest Indian in the world' has been a brand ambassador for the Tata Group since 2002. The Group was instrumental in helping Karthikeyan break into the charmed Formula One racing circle in 2005.
Sourav Ganguly and Irfan Pathan:  The old warhorse and the young tearaway have been supporting the  Tata Indicom   brand .  Ganguly has also been associated with  Tata Steel . Sania Mirza:  The new kid on the tennis block has been making waves in the women's game with her power and ebullience. Mirza, who broke into the ATP top 100 in 2005, is a brand ambassador for  TATA TEA
[object Object],Yuvraj Singh:  This rising cricket star, among the most prominent of the young brigade that has been transforming the way India plays the game, is a prominent feature of the many promotions run by  Westside , the retail chain  of lifestyle stores.
Aamir Khan:  To promote its watches,  Titan has cast this extremely popular and versatile Bollywood star in the role of an "iconic, style-conscious [brand ambassador] who cuts across both sex and age groups in urban and rural India".  Karun Chandhok:  Tata Group brand ambassador Karun Chandhok is the brightest young star in the brigade of Indian racing car drivers looking to follow in the footsteps of Narain Karthikeyan. The 21-year-old racer is currently honing his skills in the Formula 3 World Series for RC Motorsport, for whom he has made a positive start in the 2005-2006 racing season.
Mergers and acquisitions Dec 2005  Sydney  Starwood Group (W Hotel)  Indian Hotels   September 2002  India  Regent Hotel (renamed Taj Lands End)  July 2005  US  The Pierre
June 2004  India  Hind Lever Chemicals  March 2005  Morocco  Indo Maroc Phosphore S.A. (IMACID)  December 2005  Mar 2006 UK  Brunner Mond  Tata  Chemicals   September 2005  Germany  Wündsch Weidinger  Tata   Autocomp  Systems
January 2004  india Airline Financial Support Services India (AFS)  March 2004  India  Aviation Software Development Consultancy India (ASDC)  July 2004  India  Phoenix Global Solutions  October 2005  australia Financial Network Services  October 2005  uk Pearl Group  November 2005  Chile  Comicrom  February 2006  india Tata Infotech  Tata  Consultancy Services   June 2006  US  Eight 'O Clock Coffee Company  Tata  Coffee
January 2006  India  Usha Ispat, Redi Unit  Tata   Metaliks   Switzerland  Tertia Edusoft AG  January 2006  Germany Tertia Edusoft Gmbh  Tata  Interactive   July 2005  US  Indigene Pharmaceuticals Inc  Tata  Industries
[object Object],February 2002  India  VSNL  Tata  Sons   Feb 2007 Corus steel February 2005  Singapore  NatSteel Asia  April 2006  Thailand  Millenium Steel  Tata  Steel
Group holding structure
 
The Ratan Revolution ,[object Object],[object Object],[object Object]
Post Liberalization Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Globalization Impact ,[object Object],[object Object],[object Object],[object Object],[object Object]
Modernization   ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Moves ,[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1 lakh Car Story ,[object Object],[object Object],[object Object],[object Object]
From Sources ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Sitara, the four-seater . ,[object Object],[object Object],[object Object],[object Object]
[object Object],.
Competitor’s Reaction. ,[object Object]
Dr Jamshed Irani
TITAN Vs HMT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Segmentation ,[object Object],[object Object],Sonata For the low-end market.
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
Titan’s Fastrack Watches ,[object Object],[object Object],[object Object]
Fastrack Collections
Fastrack’s Downfall ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company’s Reaction ,[object Object],[object Object],[object Object],[object Object]
Why Sun Glasses . ,[object Object],[object Object],[object Object],[object Object]
Re-Launching Fastrack ,[object Object],[object Object],[object Object]
Behind The Tatas’ Success Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Last But Not Least ,[object Object],[object Object],[object Object]
THANKS
[object Object],[object Object],www.tata.com

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Tata Group Profile

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  • 5. Milestones 1868 The TATA Group was founded by Jamsetji Nusserwanji Tata in the mid 19th century, a period when India had just set out on the road to gaining independence from British rule.
  • 6. 1874 The Central India Spinning, Weaving and Manufacturing Company is set up, marking the Group's entry into textiles.
  • 7. 1902 The Indian Hotels Company is incorporated to set up the Taj Mahal Palace and Tower, India's first luxury hotel, which opened in 1903.
  • 8. 1907 The Tata Iron and Steel Company (now Tata Steel) is established to set up India's first iron and steel plant in Jamshedpur. The plant started production in 1912.
  • 9. 1910 The first of the three Tata Electric Companies, The Tata Hydro-Electric Power Supply Company, (now Tata Power) is set up .
  • 10. 1911 The Indian Institute of Science is established in Bangalore to serve as a centre for advanced learning.
  • 11. 1912 Tata Steel introduces eight-hour working days, well before such a system was implemented by law in much of the West. 1917 The Tatas enter the consumer goods industry, with the Tata Oil Mills Company being established to make soaps, detergents and cooking oils.
  • 12. 1932 Tata Airlines, a division of Tata Sons, is established, opening up the aviation sector in India.
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  • 15. 1952 Jawaharlal Nehru, India's first Prime Minister, requests the Group to manufacture cosmetics in India, leading to the setting up of Lakme. 1954 India's major marketing, engineering and manufacturing organisation, Voltas, is established.
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  • 17. 1968 Tata Consultancy Services (TCS), India's first software services company, is established as a division of Tata Sons .
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  • 19. 1984 Titan Industries – a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) – is set up to manufacture watches. 1991 Tata Motors rolls out its millionth vehicle. (The two-million mark was reached in 1998 and the third million in 2003.)
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  • 21. 1996 Tata Teleservices (TTSL) is established to spearhead the Group's foray into the telecom sector. Tata Indicom delivers cellular services through its CDMA mobile telephony platform. It has pre-paid and post-paid options, enhanced through tie-ups for handsets with leading manufacturers.
  • 22. 1998 Tata Indica – India's first indigenously designed and manufactured car – is launched by Tata Motors, spearheading the Group's entry into the passenger car segment.
  • 23. 1999 The new Tata Group corporate mark and logo are launched. 2000 Tata Tea acquires the Tetley Group, UK. This is the first major acquisition of an international brand by an Indian business group.
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  • 26. 2003 Tata Motors launches CityRover – Indicas fashioned for the European market. The first batch of CityRovers rolled out from the Tata Motors stable in Pune on September 16, 2003.
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  • 50. TATA s brand ambassadors The Tata Group has some of India's most famous personalities from the sports and entertainment fields endorsing its products and services, and the Tata brand. Narain Karthikeyan: The 'fastest Indian in the world' has been a brand ambassador for the Tata Group since 2002. The Group was instrumental in helping Karthikeyan break into the charmed Formula One racing circle in 2005.
  • 51. Sourav Ganguly and Irfan Pathan: The old warhorse and the young tearaway have been supporting the Tata Indicom brand . Ganguly has also been associated with Tata Steel . Sania Mirza: The new kid on the tennis block has been making waves in the women's game with her power and ebullience. Mirza, who broke into the ATP top 100 in 2005, is a brand ambassador for TATA TEA
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  • 53. Aamir Khan: To promote its watches, Titan has cast this extremely popular and versatile Bollywood star in the role of an "iconic, style-conscious [brand ambassador] who cuts across both sex and age groups in urban and rural India". Karun Chandhok: Tata Group brand ambassador Karun Chandhok is the brightest young star in the brigade of Indian racing car drivers looking to follow in the footsteps of Narain Karthikeyan. The 21-year-old racer is currently honing his skills in the Formula 3 World Series for RC Motorsport, for whom he has made a positive start in the 2005-2006 racing season.
  • 54. Mergers and acquisitions Dec 2005 Sydney Starwood Group (W Hotel) Indian Hotels September 2002 India Regent Hotel (renamed Taj Lands End) July 2005 US The Pierre
  • 55. June 2004 India Hind Lever Chemicals March 2005 Morocco Indo Maroc Phosphore S.A. (IMACID) December 2005 Mar 2006 UK Brunner Mond Tata Chemicals September 2005 Germany Wündsch Weidinger Tata Autocomp Systems
  • 56. January 2004 india Airline Financial Support Services India (AFS) March 2004 India Aviation Software Development Consultancy India (ASDC) July 2004 India Phoenix Global Solutions October 2005 australia Financial Network Services October 2005 uk Pearl Group November 2005 Chile Comicrom February 2006 india Tata Infotech Tata Consultancy Services June 2006 US Eight 'O Clock Coffee Company Tata Coffee
  • 57. January 2006 India Usha Ispat, Redi Unit Tata Metaliks Switzerland Tertia Edusoft AG January 2006 Germany Tertia Edusoft Gmbh Tata Interactive July 2005 US Indigene Pharmaceuticals Inc Tata Industries
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