Sponsorship prospectus for The International Ecotourism Society (TIES), http://www.ecotourism.org, providing detailed information on various sponsorship opportunities associated with TIES and TIES annual conference, the Ecotourism and Sustainable Tourism Conference (ESTC), http://www.ecotourismconference.org Become a TIES sponsor and leverage the marketing power of one of the fastest‐ growing segments of the global tourism industry. TIES sponsorship offers significant marketing benefits and unique opportunities to play an active role in the fields of ecotourism and sustainable tourism.

1. The International Ecotourism Society
Uniting Conservation, Communities and Sustainable Travel
Sponsorship Menu

2. The International Ecotourism Society (TIES)
TIES
TIES is a non-profit membership association committed to promoting responsible tourism practices
Global Reach
that benefit conservation and communities. TIES' global network represents members from over 100
countries, leading the vital efforts to make tourism more sustainable. www.ecotourism.org
45,000
Unique Monthly
ESTC
Visitors on
Engage. Through an Empower. Sharing Inspire. TIES works www.ecotourism.org
international network of knowledge and empowering to mainstream
members, TIES engages and
connects communities,
stakeholders, TIES offers
education and capacity
sustainability in tourism by
driving lasting change in
5,000
providing quality networking building tools for the industry, uniting Unique Monthly
and professional professionals and conservation, communities Visitors on
S p o n s oe w h i p
development opportunities. communities. and sustainable travel. www.ecotourism
conference.org
30,000
Overvi rs
Email Subscription Base
About TIES Membership (Consumers and
Industry Professionals)
Representing various industry segments and fields of expertise, TIES’ global network of professionals
and travelers offers an effective way to remain current in ecotourism and sustainable tourism, and 600
an opportunity to play a role in shaping the future of tourism. www.ecotourism.org/membership Active Members
from 100+ countries
Who Are TIES Members?
• National and regional ecotourism associations (e.g. Costa Rica Ecotourism Chamber, Ecotourism 30
O t h ee nP r i tg r a m s
Australia, Ecotourism Norway, Japan Ecolodge Association) National and Regional
• Leading ecotourism and responsible travel operators (e.g. Adventure Life, G Adventures, Ecotourism Associations
International Expeditions, O.A.R.S., Global Vision International, WildChina) Representing Key
• Ecolodges, eco-friendly hotels and green accommodations (e.g. Araras Pantanal Ecolodge, Coppola Stakeholders around the
B r efo s
Resorts, Clayoquot Wilderness Resort, Kakadu Culture Camp, Lapa Rios Ecolodge) World
• Service providers (e.g. Cayuga Sustainable Hospitality, Expedition Project Management, Green Team)
•
•
Destinations (e.g. Botswana Tourism Board, Chumbe Island Coral Park, Visit California)
NGOs (e.g. Global Exchange, National Park Conservation Association, Rainforest Alliance)
13,000
• Professionals: academics, consultants, conservation professionals, journalists, sustainability experts. Followers on Facebook
and Twitter
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3. TIES Annual Conference: ESTC
TIES
2012 DATES
The Ecotourism and Sustainable Tourism Conference (ESTC) September 17-19, 2012
brings together innovative minds from across the industry to
discuss practical ideas and solutions that inspire positive
changes. With over 30 eye-opening sessions and 400+ industry HOST DESTINATION
ESTC
experts, the ESTC sets the platform for ongoing dialogue to Monterey, California, USA
advance sustainability goals for the global tourism industry.
www.ecotourismconference.org
S p o n si e wh i p
Overvors
Building Knowledge Networking Working Together
The ESTC sessions feature The ESTC is the meeting Bringing together hundreds
O t h e rn P f i t g r a m s
dynamic presentations place for tourism industry of leaders and experts from
and engaging discussions trend-setters. Enjoy across the industry, the ESTC
that offer eye-opening unparalleled networking promotes strategic
insights into the latest on opportunities, and be partnerships that effectively
Be ero s
sustainable tourism among the leaders who are address today’s social,
business strategies and spearheading innovation environmental and
practical solutions. and change in tourism. economic challenges.
SPONSORSHIP MENU | IDEAS + OPPORTUNITIES + SOLUTIONS

4. ESTC Attendee Demographics
TIES
ESTC 400+ 25+ 50K+ 40+
Conference Unique Visitors
Attendees Countries Exhibitors
Data Represented on ESTC
ESTC
Website
Stakeholder 14% 9% 23% 6% 11% 7% 17% 13%
Types Tour Operator Accommodation Supplier & Media Destination Government NGO Academic
Service Organization
S p o n si e wh i p
Provider
Where Do ESTC Attendees Come From? Who Are ESTC Attendees?
Overvors
From the founder of the world's largest adventure travel company to the
general manager of the nation's leading green hotel, to the Mayor of America’s
most sustainable city… From best-selling authors to sustainable business
heroes, conservation champions, carbon offsetting game changers, and
adventure gurus…
The ESTC has attracted a wide spectrum of industry pioneers and influencers
sharing innovative ideas and inspiring solutions.
O Eh e ri b i f ii t gn a m s
Participant Snapshot
Academics: George Washington U., King Saud University, San Francisco State
t B h n P r oo r
University | Accommodations: Lapa Rios Ecolodge, Hostelling International,
xe et s
Double Tree Portland | Destinations: Botswana Tourism Board, Canadian
Tourism Commission , Mexico Tourism Board | Government Organizations:
Indian Forest Service, USFWS, Zanzibar Tourist Corporation | Media:
ESTC attendee profile: www.ecotourismconference.org/attendee-profile National Geographic Traveler, Taking the Kids™, Washington Post | NGOs:
Basecamp Foundation, Conservation International, Rainforest Alliance |
Suppliers & Service Providers: Adventure Media, LLC., Green Team,
Patagonia, Inc. | Tour Operators: G Adventures, GVI, Virgin Holidays
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5. Our Promise: Sponsorship Opportunities Beyond Ads and Logos
TIES
Become a TIES sponsor and leverage the marketing power of one of the fastest-growing segments of the global tourism industry. TIES
sponsorship offers significant marketing benefits and unique opportunities to play an active role in the fields of ecotourism and sustainable
tourism. While this Sponsorship Package provides you with an overview of available sponsorship opportunities and potential benefits, our
team is ready to work with you to discuss your specific needs and goals, in order to customize your sponsorship experience and ensure
best results.
ESTC
Contact us with your questions and ideas:
Ferdinand Weps, TIES Director of Membership and Operations, Email: fweps@ecotourism.org, Phone: +1 202.506.5033 x11
Your Sponsorship ROI: Exposure, Recognition, Relationships
S pvo n s oe w h i p
Marketing Advantage
O ervi rs
As a sponsor, you will enjoy a distinct marketing advantage and significant exposure due to TIES global reach and active presence in the
tourism industry worldwide. You will have the opportunity to market your destination, company or product through Ecotourism.org, one
of the most accessed websites in the fields of ecotourism and sustainable tourism, and TIES newsletters (over 30,000 subscribers
representing both travel consumers and industry professionals), as well as various marketing venues associated with TIES annual
conference, the Ecotourism and Sustainable Tourism Conference (ESTC).
Brand Recognition
Through the various communications and promotion platforms that TIES offers, sponsors will have the opportunity to positively increase
their brand recognition among green and sustainability-conscious consumers and ecotourism and sustainable tourism industry decision-
makers. By aligning your brand with the opinion leaders, trend setters and influencers of the global tourism industry, you will not only
O t h e rn P f i t g r a m s
showcase your efforts and achievements, but also make a lasting impression about your commitment to conservation, communities and
sustainable travel.
Prospects & Relationships
Be ero s
Becoming a TIES sponsor means accessing tangible and intangible benefits beyond online publicity or event promotion. We are eager to
collaborate with you to share your stories with the world, and be part of your ongoing efforts to cultivate prospects and build lasting
relationships that will enhance your initiatives in ecotourism and sustainable tourism. Furthermore, becoming a TIES sponsor means you
join a worldwide network of industry leaders who are driving change in global tourism, and we enthusiastically welcome the opportunity
to work with you to increase your reach by identifying relevant connections and investing in mutually-beneficial relationships.
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6. TIES
90%
Ecotourism & Sustainable Tourism Market
Increasingly, today’s savvy travel consumers are demanding environmentally conscious and
socially responsible options – without, of course, compromising on quality. The destinations
and businesses that have successfully captured this critical shift are those embracing
sustainability as an important market driver. Sustainability in tourism is no longer a buzz Of “green conscious” travelers said they are
ESTC
word to watch out for; it’s a proven strategy with a distinct set of challenges and an likely to choose companies that actively
unlimited array of opportunities to stay ahead in the ever-growing, ever-changing world of contributed to conservation or community
travel, hospitality and tourism. development projects.
(CMI Green, 2010)
S pvo n s oe w h i p
Are you investing in
3 in 5 20-40%
O ervi rs
sustainability practices?
States in the United States Of all International tourists have
Here are a few reasons why your have green lodging certification interest in some form of wildlife
competitors, partners, and customers care programs. watching.
– and why you should, too. (Green Lodging News, 2010) (SNV, 2010)
65 million 1/3 41
O t h e rn P f i t g r a m s
US households support geotourism, Of Canadian business travelers
or “tourism that sustains or Countries around the world have
surveyed said hotels’ completed or ongoing LEED
enhances the geographical character
Be ero s
environmental certification is (Leadership in Energy and
of a place”. important when booking
(National Geographic Center for Environmental Design) projects.
(Hotel Association of Canada, (USGBC, 2011)
Sustainable Destinations, 2010) 2010)
SPONSORSHIP MENU | IDEAS + OPPORTUNITIES + SOLUTIONS 6
© Sarah Henderson

7. Sponsorship Opportunities: Overview
TIES
*We will work with you to tailor your sponsorship package to ensure best results. Please contact us to discuss in detail.
Expedition Adventure Voyage Journey
Sponsorship Sponsorship Sponsorship Sponsorship
ESTC
$28,000 $14,000 $7,000 $3,500
The International Ecotourism Society (TIES) – Ecotourism.org
Logo/Link on TIES Homepage
Yes Yes
(45,000+ unique monthly hits)
Ad or Featured Story in TIES Newsletter Yes Yes
(30,000+ subscribers) (up to 6 issues/year) (up to 2 issues/year)
S pvo n s oe w h i p
TIES Membership (*See page 1) Yes Yes Yes Yes
Ecotourism and Sustainable Tourism Conference (ESTC) – Ecotourismconference.org
O ervi rs
Carbon Offset | Green
Custom On-site Benefits
Evening Program Lunch | Breakfast Conference | Market Outing | Coffee Break | Wi-Fi | Prize Draw
(*See following pages for details)
Networking Lounge
Exclusive Press Release Yes
Logo/Link on ESTC Homepage
Yes Yes
(5,000+ unique monthly hits)
Logo/Link Displayed on ESTC Website
Yes
Sidebar as Major Sponsor
Logo/Link on ESTC Website Yes Yes Yes Yes
Listing in ESTC eNews
Yes Yes Yes Yes
(15,000+ industry professionals)
O t h e rn P f i t g r a m s
Opportunity for Customized Social Media
Yes Yes
Promotion
Complimentary Exhibit Booth
Premium Double Booth Preferred Double Booth Preferred Standard Booth Standard Booth
(*See page 11)
Be ero s
Logo on On-Site Conference Signage
Yes Yes Yes Yes
(displayed in high traffic areas)
Logo on Plenary Session Screens Yes Yes
Logo on Breakout Session Screens Yes Yes Yes Yes
Print Program Ad Space Full Page Half Page Quarter Page
Complimentary Registration Badges 8 4 2 1
7

8. TIES Details of Custom ESTC
Evening Programs Expedition Sponsorship Benefits
Evening Program Sponsor US$28,000
Maximize your exposure during the ESTC by being in the spotlight at one of the evening
social programs, where all attendees will gather to eat, drink and mingle. Make a lasting
impression by creating a memorable evening program experience with customized
ESTC
promotion, and be part of the highlight of the conference that many delegates will
remember the event by!
Included in Your Expedition Sponsor Benefits Are:
S pvo n s oe w h i p
› 15 Minute Presentation: Opportunity to present your initiatives and stewardship in the
industry during the evening program.
O ervi rs
› 5-10 Minute Video: Opportunity to show a video highlighting your
destination/business/product as part of your sponsor address at the evening program.
› Presentation or Cultural Performance: Opportunity to provide a speaker, multimedia
presentation or cultural performance. *Must be approved by TIES in order to ensure
relevance to the event.
› Sponsor Recognition: The Evening Program title will feature Sponsor’s name, and
Sponsor’s name and logo will be displayed prominently during the event.
O t h e rn P f i t g r a m s
› Banners, Displays: Additional signage, provided by the sponsor, can be displayed at the
evening program.
› Gifts, Product Samples: Free product samples or promotional giveaways (e.g. travel gear,
Be ero s
holiday package), provided by the sponsor, can be distributed at the evening program.
*Please note: Sponsorship includes local
› Customized F&B Theme: Opportunity to serve specialty, destination-specific, or theme- sales tax, service charge, food, non-alcoholic
based foods and beverages at the evening program. *Not included in sponsorship fee, all beverages, and one alcoholic beverage (beer
additional items must be covered by the sponsor. and wine) per attendee. Additional specialty
food items or beverages can be added at a
special rate. Audiovisual is provided by TIES.
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9. TIES Details of Custom ESTC Details of Custom ESTC
Adventure Sponsorship Benefits Adventure Sponsorship Benefits
Lunch (Two Sponsors) Breakfast (Two Sponsors)
ESTC
Lunch Sponsor US$14,000 Breakfast Sponsor US$14,000
S pvo n s oe w h i p
O ervi rs
Showcase your destination, product or initiatives in front of all Showcase your destination, product or initiatives in front of all
ESTC attendees during one of the lunch programs. ESTC attendees during one of the breakfast programs.
O t h e rn P f i t g r a m s
› 10 minute presentation › 10 minute presentation
› 5-10 minute video › 5-10 minute video
› Sponsor name in Lunch title › Sponsor name in Breakfast title
Be ero s
› Prominent display of sponsor’s name and logo › Prominent display of sponsor’s name and logo
› Additional signage, provided by the sponsor, can be › Additional signage, provided by the sponsor, can be
displayed during lunch. displayed during breakfast.
› Free product samples or promotional giveaways, provided › Free product samples or promotional giveaways, provided
by the sponsor, can be distributed during lunch. by the sponsor, can be distributed during breakfast.
SPONSORSHIP MENU | IDEAS + OPPORTUNITIES + SOLUTIONS 9

10. TIES Details of Custom ESTC
Green Conference (One Sponsor) Voyage Sponsorship Benefits
Green Conference Sponsor US$7,000
Be part of TIES efforts to reduce the footprint of the
conference and receive great exposure at the event! Carbon Offset (One Sponsor)
ESTC
Carbon Offset Sponsor US$7,000
› Listed as the Green Conference Sponsor on ESTC website and
print program. Become the preferred carbon offset provider, and promote
› Signage at Registration Desk highlighting Sponsor’s your offset service to ESTC delegates.
contribution to greening the conference. › Sponsor’s carbon calculator featured on the Travel page of the
› Mentioned by TIES representative as Green Conference ESTC website.
Sponsor during one general session.
S pvo n s oe w h i p
› Link to the Calculator in the confirmation email to all registered
› Mentioned by TIES representative as part of greening efforts attendees.
(e.g. local/recycled product purchase, green resource › Mentioned by TIES representative as Carbon Offset Sponsor
management).
O ervi rs
during one general session.
Networking Lounge (One Sponsor) Market Outing (One Sponsor)
Networking Lounge Sponsor US$7,000 Market Outing Sponsor US$7,000
Enhance your presence by helping enhance everyone’s Treat all conference attendees to a unique local culinary highlight:
networking experiences! Networking Lounge is open to all
O t h e rn P f i t g r a m s
Old Monterey Marketplace. Each attendee will receive cash to spend
attendees throughout the conference days. at the market, with a customized message by the Sponsor.
› Networking Lounge named after the Sponsor. › Customized card highlighting the Sponsor, to be distributed to each
› Signage at Networking Lounge to highlight Sponsor’s support. conference attendee with the cash to spend at the market.
Be ero s
› Mentioned by TIES representative as Networking Lounge › Mentioned by TIES representative as Market Outing Sponsor during
Sponsor during one general session. one general session.
› Opportunity to distribute promotional materials at the *Special card for Market Outing, with customized message by Sponsor,
Networking Lounge. *Must be approved by TIES. will be printed by TIES at no additional cost.
› Opportunity to reserve an exhibit booth adjacent to *The card (front & back – 4 color) will be printed on 100% recycled
Networking Lounge. paper with soy-based ink to underline Sponsor’s commitment to
environmental responsibility.
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11. TIES Details of Custom ESTC
Journey Sponsorship Benefits
Coffee Break (Five Sponsors) Wi-Fi Internet (One Sponsor)
ESTC
Coffee Break Sponsor US$3,500 Wi-Fi Internet Sponsor US$3,500
Increase your visibility at the ESTC by offering a fun addition to The Wi-Fi Internet Sponsor will be prominently highlighted
one of the coffee breaks during the conference, which play a through a customized card with Wi-Fi access code for conference
key part in attendees’ networking experiences. attendees.
S pvo n s oe w h i p
› Prominent display of sponsor’s name and logo at coffee › Customized card highlighting the Sponsor, to be distributed to
stations. each conference attendee at registration.
› Additional signage, provided by Sponsor, can be displayed *Wi-Fi access card, with customized message by Sponsor, will be
O ervi rs
during coffee break. printed by TIES at no additional cost.
› Sponsor’s name listed in online conference program next *The card (front & back – 4 color) will be printed on 100%
to selected coffee break. recycled paper with soy-based ink to underline Sponsor’s
› Opportunity to highlight a prize giveaway during the commitment to environmental responsibility.
coffee break, winner’s name to be displayed at the
Sponsor’s exhibit booth.
Prize Draw (One Sponsor)
Prize Draw Sponsor US$3,500
O t h e rn P f i t g r a m s
Showcase your destination or company by offering a fun prize
draw at the ESTC!
› Opportunity to highlight a prize giveaway (e.g. airfare, holiday
Be ero s
package, travel gear) during one of the conference functions.
› Promotional materials to be used as part of the prize draw (e.g.
customized entry form), provided by Sponsor, can be distributed.
*Must be approved by TIES.
› Winner’s name to be displayed at the Sponsor’s exhibit booth.
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12. TIES ESTC Exhibit Package
Starting at US$1,295
ESTC Exhibit Package
Showcase your brand as a sustainability leader and a forward-thinking company
at the ESTC Exhibition, and increase your visibility among industry movers and
shakers! All ESTC sponsors (Expedition, Adventure, Voyage and Journey levels)
ESTC
receive complimentary exhibit booths. The ESTC Exhibition hours are scheduled
to both optimize exposure for exhibitors, and to help you achieve the best ROI by
actively participating in the conference program.
Benefits for Exhibitors
S pvo n s oe w h i p
ESTC Exhibition Booth US$1,295 (standard)
O ervi rs
› One (1) standard exhibit booth (upgrade available).
› One (1) complimentary full-conference registration badge.
› Listing on the Exhibition page of the ESTC website.
› Acknowledgment on Thank-You page of print conference program.
› Complimentary one-year TIES membership.
› Great exposure during exhibit hours and networking functions.
Reserve Your Exhibit Booth
O t h e rn P f i t g r a m s
If you’re interested in reserving an exhibit booth at the ESTC, either as part of
your sponsorship package or as a stand-alone exhibit package (booth only), we
are happy to assist with your questions. Please contact us to set up a time to
discuss the ESTC Exhibition opportunities in detail: Ferdinand Weps, TIES Director
Be ero s
of Membership and Operations, fweps@ecotourism.org, +1 202.506.5033 x11.
*Please note that most of the Premium and Preferred booths, in most prominent
locations, are reserved for Expedition, Adventure and Voyage-level sponsors.
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13. TIES
Additional Partnership Opportunities
Workshops
TIES workshops, organized in collaboration with destination partners, aim to strengthen
ESTC
opportunities for stakeholders to benefit from sustainable tourism, and to empower
tourism professionals to make a positive impact, as well as achieving revenue goals and
business priorities. www.ecotourism.org/workshops
Workshop Co-Host Sponsorship: US$7,500 (1/2 day), US$10,000 - US$15,000 per day.
Benefits: Professional training program tailored to the specific needs of your group,
with an emphasis on practical skills and tangible actions. Consultation with TIES experts
before, during and after the workshop. Access to TIES member resources.
S p o n s oe w h i p
ecoDestinations
Overvi rs
The ecoDestinations program features various destinations and themes to highlight
best practice examples of ecotourism, inspiring project stories, responsible travel tips,
and volunteer opportunities. These stories and information will be posted on TIES
website, blog, and social media channels. www.ecotourism.org/ecodestinations
Featured Destination Sponsorship: Starting at US$4,000
Benefits: Featured ecoDestination articles published on TIES website and newsletter,
highlighting best ecotourism stories from your destination. Banner ads, social media
promotion, and other customized marketing opportunities.
Research & Publications
O t h e rn P r i t g r a m s
From consumer trends to industry needs, TIES offers professional services to develop
reports, manuals and guidelines, and publications on critical issues around sustainability
in tourism. Our team of experts will work with you to form customized approaches to
each project in order to maximize results. www.ecotourism.org/projects
Be efo s
Research Project Sponsorship: To be customized based on project scope.
Benefits: Expert advice on your specific research needs and access to TIES resources to
assist with the development of the project. Recognition in TIES reports and publications
as a key project partner and contributor.
Please contact us for more information on these opportunities: Ferdinand Weps, TIES Director
of Membership & Operations, fweps@ecotourism.org, +1 202.506.5033 x11.
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14. Questions? Need More Information?
For questions and to discuss individual sponsorship plans, please
email Ferdinand Weps, Director of Membership and Operations,
at fweps@ecotourism.org or call +1 202 506 5033 x11. Photo by troyHD.com
The International Ecotourism Society (TIES)
www.ecotourism.org
SPONSORSHIP MENU | IDEAS + OPPORTUNITIES + SOLUTIONS