Como as novas tecnologias estão aumentando as vendas nos EUA e Europa - Kurt Peters
1. Interesting things
US online retailers
have done—that you
can do, too
Kurt Peters
Executive Editor
Internet Retailer
2. Source: Internet World Stats, 2011
Kurt Peters, Executive Editor
Internet Retailer
Aug. 25, 2012
U.S. Online
Retail Sales
Internet $250
Users, Worldwide $200
(000,000) $222
$150 $194
4000
$100 $139
2000
0 $50
1991
1996
2001
2006
2011
$-
2008 2010 2011
The largest dominate the market:
Total Top 500 sales in US: $155.7 billion
Total Top 500 sales worldwide: $180 billion
3. Kurt Peters, Executive Editor
Internet Retailer
Aug. 25, 2012
Consumers buy a broad range of
products from US online retailers:
Top categories:
Mass merchants: $52.8 billion
Computers/electronics: $28.8 billion
Apparel and accessories: $22.2 billion
Office supplies: $16.3 billion
4. Kurt Peters, Executive Editor
Internet Retailer
Aug. 25, 2012
Back-to-school shopping
Where parents are buying
Online 54% (+33%)
Discount Stores: 92% (-3%)
Office Supply: 45% (-5%)
Catalogs 29% (-6%)
Department Stores: 50% (-8%)
Specialty Retailers 30% (-10%)
(Source: Brand Keys)
5. Kurt Peters, Executive Editor
Internet Retailer
Aug. 25, 2012
The new Latin America Top 300
Brazil E-commerce
Sales Growth
2011: $10.7 billion
2012: $12.2 billion
2013: $14.6 billion
2014: $17.2 billion
2015: $19.9 million
2016: $22.8 million
2017: $25.6 million
http://www.internetretailer.com/latin300/
6. Kurt Peters, Executive Editor
Internet Retailer
Aug. 25, 2012
Amazon same-day delivery
1. Baltimore
Boston
Chicago
Indianapolis
Las Vegas
New York
Philadelphia
Phoenix
Seattle
Washington, D.C.
8. Kurt Peters, Executive Editor
Internet Retailer
Aug. 25, 2012
2. Amazon Prime:
19% of Amazon customers
32% of sales
Shop at Amazon twice as often: 4.12 times per month vs. 2.13 for
non-Prime customers
Source: eDataSource
9. Kurt Peters, Executive Editor
Internet Retailer
Aug. 25, 2012
The importance
3. of mobile
Advanced devices: Media
tablets, smartphones, portable media players/MP3s, and
portable 30.3% devices
Nothing: gaming
1 device: 18.2%
2 devices: 16.1%
3+ devices: 35.4%
Source: ABI Research
10. Kurt Peters, Executive Editor
Internet Retailer
Aug. 25, 2012
3. The importance of mobile
2 significant mobile facts:
• 40% of consumers who switched
carriers did so TO GET A BETTER
DATA PLAN
• 50% of sales at Rue La La in a recent
day took place on mobile
11. Kurt Peters, Executive Editor
Internet Retailer
Aug. 25, 2012
The importance
3. of mobile
12. Kurt Peters, Executive Editor
Internet Retailer
Aug. 25, 2012
The importance
3. of mobile
13. Kurt Peters, Executive Editor
Internet Retailer
Aug. 25, 2012
What makes you
4. STAND out
Starbucks Patagonia
14. Kurt Peters, Executive Editor
Internet Retailer
Aug. 25, 2012
Use social networks
5. to your advantage
35% of traffic comes from Facebook
15. Kurt Peters, Executive Editor
Internet Retailer
Aug. 25, 2012
Use social networks
5. to your advantage
16. Kurt Peters, Executive Editor
Internet Retailer
Aug. 25, 2012
You can't predict the
future. All you can do is
invent it.
--Frederik Pohl
17. Kurt Peters, Executive Editor
Internet Retailer
Aug. 25, 2012
Thank you!
Muito obrigado!
kurt@verticalwebmedia.com
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