How to guide for those wishing to complete Google's AdWords Certification

1. Google AdWords Certification
Step-by-step | How to Guide
Prepared by Ed Merrick

2. Google AdWords Certification
What is it?
Google AdWords certification is a
professional accreditation offered
to individuals who demonstrate
proficiency in basic and advanced
aspects of AdWords

3. Google AdWords Certification
How do you get Certified?
You must complete a fundamentals
exam plus one other exam of your
choice that covers basic to advanced
aspects of online advertising and
AdWords campaign setup,
management, measurements, and
optimization. Exams are offered at no
charge online by Google.

4. Google AdWords Certification
What’s the benefit?
Increase your knowledge while
demonstrating your expertise to others.
You can and should list your
certification as a qualification on public
profile page listings like LinkedIn.

5. Google AdWords Certification
How the process works:
To become certified you need to pass a Google AdWords
Fundamentals exam plus one of the following four exams:
Search Advertising
Display Advertising
Video Advertising
Shopping Advertising

6. Google AdWords Certification
AdWords Fundamentals
The AdWords Fundamentals exam covers basic and intermediate
concepts, including the benefits of online advertising and AdWords, and
best practices for managing and optimizing AdWords campaigns.
Search Advertising
The Search Advertising exam covers advanced concepts and best
practices for creating, managing, measuring, and optimizing Search
campaigns.
Display Advertising
The Display Advertising exam covers advanced concepts and best
practices for creating, managing, measuring, and optimizing Display
campaigns.
Video Advertising
The Video Advertising exam covers basic and advanced concepts,
including best practices for creating, managing, measuring, and
optimizing video advertising campaigns across YouTube and the web.
Shopping Advertising
The Shopping Advertising exam covers basic and advanced concepts,
including creating a Merchant Center account and product data feed, and
creating and managing Shopping campaigns. x

7. Google AdWords Certification
Exam Details
You have up to 120 minutes to complete each exam and must earn a
minimum score of 80% to pass.

8. Google AdWords Certification
Getting Started:
You need to have a gmail account in order to login to the exams. The
next few slides explain how to create a Google Partners Account so
you can login and take the exams. To complete these steps, you must
first have a gmail account.
To create a gmail account, go to:
https://www.gmail.com/intl/en/mail/help/about.html

9. Google AdWords Certification
Step-by Step:
Step 1 – Create your Google Partners Account
Go to the Partners website at www.google.com/partners
Click I'm an Agency (just do it – this part is counterintuitive).
1. Click Join Google Partners. If you aren't already signed in to
your Google account, you'll need to do that now.
2. Review the Terms of Service. Once you have reviewed and are
ready to agree, accept them.
3. Enter the requested information, such as your primary email
account, primary country, and job function. You can also add
your interests, markets, and industries, and select which email
notifications you'd like to get.
4. Click Save and continue.

10. Google AdWords Certification
Step-by Step:
Step 2 – Affiliate with an Agency or Create Your Company Profile
1. Next you'll be asked to create your agency's company profile. If
you are affiliated with an agency, search the list of existing
partners, if you are an agency, complete a profile for your
agency.
2. Next, Click Continue to overview. An automated request will
be sent to your company or the new profile you just created for
our agency requesting approval to affiliate your individual
profile with the agency profile.
3. Confirm your e-mail address. Google Partners will send an e-
mail to your gmail account. You must open this e-mail and click
on the blue Confirm E-mail Address button included in the e-
mail in order to complete the process.

11. Google AdWords Certification
How To:
Step 4 – Study for the Exams
All study guides can be accessed online here:
https://support.google.com/partners/topic/3204437?
hl=en&ref_topic=3111012

12. Google AdWords Certification
How To:
Step 5 – Take Exams
Go to the Partners website at www.google.com/partners
Access Exams from the left rail
TIP: Exams are timed. You
have up to 2 hours to
complete exams and must
get 80% or better to pass

13. Google AdWords Certification
 Questions
 Ed Merrick
(503)746-3448
ed2merrick@gmail.com