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  A Survey of K-12 Educators on Social Networking and Content-Sharing Tools Final Report
Survey Goals ,[object Object],[object Object],[object Object],[object Object]
Survey Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Respondent Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary Observations: Educators and Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary Observations: Educators and Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary Observations: Educators and Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]
61% of educators surveyed already belong to one or more SN websites Question: Social networks are growing rapidly in popularity.  Are you currently a member of or have you ever joined a social networking website like Facebook, MySpace, Ning, LinkedIn or one of the social networking websites created for educators (e.g., We Are Teachers, edWeb.net, etc.)?
Demographics of educators  who have joined a social network Women are more likely to join social networking sites than men; 63% of all females surveyed belong to a social networking site compared to 55% of the men.
Demographics of educators who have joined a social network As expected, younger educators are more likely to be members than older educators, but 47% of older educators have joined a social network. Age
Demographics of educators  who have joined a social network Educators in lower grades are slightly more likely to be a member of a social networking site.
Demographics of educators who have joined a social network Educators working in a suburban setting are slightly more likely to be members of a social networking site.
Facebook has highest membership;  education sites still in early growth stage Question : Please indicate if you are a member of any of these sites.
Educators who are  not  members are still  familiar with social networks Question : Please indicate if you are familiar with any of these sites. Note: respondents may have received previous email  promotions about edWeb.net which may influence response
Social networking sites have different appeal for  principals, teachers and librarians Analysis of membership by job function:  teacher, librarian, principal.
Educators use different types of social networking sites for different purposes Question : Please tell us how you are using general social networking sites vs. professional/education sites (e.g. LinkedIn, Ning in Education, We Are Teachers, edWeb.net, etc.).  General Professional/ Educational
While Facebook has very high enrollment from educators,  76% report they seldom or never use it. Question : Please indicate how frequently you visit the sites you belong to. Note:  usage for  education sites were comparable to Ning and Linkedin but sampling size was too small to be statistically meaningful. Weekly or More Monthly Periodically Seldom/Never
Looking ahead, educators are more likely to join  a social networking site dedicated to education Question : How likely are you to join a new or additional social networking site in the next 12 months?
Educators see value for using social networking  in many areas of education Question : Social networking sites provide tools for people to connect and collaborate online.  Whether you are or are not a member of a social network, please indicate if you see value in using this type of technology in education for the following purposes:
Educators who have joined a social network are more positive than those who have not Perceived value of social networking: those who are a member of an SNS vs. those who are not.
Librarians see the highest value overall Perceived value of social networking by job function: teacher, librarian, principal
Concerns include privacy, lack of time,  email overload and restricted access. Question : Please indicate the concerns you may have about  joining a general social networking site (e.g. Facebook, MySpace, Ning) vs. a professional/education social networking site (e.g. LinkedIn, Ning in Education, We Are Teachers, edWeb.net).
Summary Observations:  Other Content-Sharing Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Adoption varies for personal,  professional, and classroom use Question : Are you currently using any of the following content-sharing tools/websites for personal use, professional use or in the classroom?
Use of tools for professional purposes varies by job position Use of content-sharing websites/tools  FOR PROFESSIONAL USE  by job function
In the classroom, Wikipedia and video predominate Use of content-sharing websites/tools  FOR CLASSROOM USE  by job function
Summary Observations: Use of Popular Online Activities ,[object Object],[object Object],[object Object]
Educators who engage in online activities on a weekly basis
Members of social networks are more engaged  in  all  online activities Members Non-Members
Top eight online activities for teachers, librarians and principals
Educator Comments ,[object Object],[object Object],[object Object]
Comments from Teachers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Comments from Teachers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Comments from Teachers ,[object Object],[object Object],[object Object],[object Object]
Comments from Principals ,[object Object],[object Object],[object Object],[object Object]
Comments from Principals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Comments from Principals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Comments from Librarians ,[object Object],[object Object],[object Object],[object Object],[object Object]
Comments from Librarians ,[object Object],[object Object],[object Object],[object Object]
Comments from Librarians ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To Learn More ,[object Object],[object Object],[object Object],[object Object],[object Object],Susan Meell, CEO MMS Education [email_address] 800-523-5948, ext .3142 www.mmseducation.com Lisa Schmucki, Founder & CEO edWeb.net [email_address] 800-575-6015, ext. 100 www.edweb.net John Hood Strategic Partner, edWeb.net President, MCH [email_address] 800-776-6373 www.mailings.com
Lisa Schmucki, Founder & CEO [email_address] 800-575-6015, ext. 100 www.edweb.net www.twitter.com/edwebnet A professional social networking website for the education community About edWeb.net
[object Object],[object Object],[object Object],About MCH
Susan Meell, CEO [email_address] About MMS Education ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Educators and Social Networking

  • 1.   A Survey of K-12 Educators on Social Networking and Content-Sharing Tools Final Report
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  • 10. 61% of educators surveyed already belong to one or more SN websites Question: Social networks are growing rapidly in popularity. Are you currently a member of or have you ever joined a social networking website like Facebook, MySpace, Ning, LinkedIn or one of the social networking websites created for educators (e.g., We Are Teachers, edWeb.net, etc.)?
  • 11. Demographics of educators who have joined a social network Women are more likely to join social networking sites than men; 63% of all females surveyed belong to a social networking site compared to 55% of the men.
  • 12. Demographics of educators who have joined a social network As expected, younger educators are more likely to be members than older educators, but 47% of older educators have joined a social network. Age
  • 13. Demographics of educators who have joined a social network Educators in lower grades are slightly more likely to be a member of a social networking site.
  • 14. Demographics of educators who have joined a social network Educators working in a suburban setting are slightly more likely to be members of a social networking site.
  • 15. Facebook has highest membership; education sites still in early growth stage Question : Please indicate if you are a member of any of these sites.
  • 16. Educators who are not members are still familiar with social networks Question : Please indicate if you are familiar with any of these sites. Note: respondents may have received previous email promotions about edWeb.net which may influence response
  • 17. Social networking sites have different appeal for principals, teachers and librarians Analysis of membership by job function: teacher, librarian, principal.
  • 18. Educators use different types of social networking sites for different purposes Question : Please tell us how you are using general social networking sites vs. professional/education sites (e.g. LinkedIn, Ning in Education, We Are Teachers, edWeb.net, etc.). General Professional/ Educational
  • 19. While Facebook has very high enrollment from educators, 76% report they seldom or never use it. Question : Please indicate how frequently you visit the sites you belong to. Note: usage for education sites were comparable to Ning and Linkedin but sampling size was too small to be statistically meaningful. Weekly or More Monthly Periodically Seldom/Never
  • 20. Looking ahead, educators are more likely to join a social networking site dedicated to education Question : How likely are you to join a new or additional social networking site in the next 12 months?
  • 21. Educators see value for using social networking in many areas of education Question : Social networking sites provide tools for people to connect and collaborate online. Whether you are or are not a member of a social network, please indicate if you see value in using this type of technology in education for the following purposes:
  • 22. Educators who have joined a social network are more positive than those who have not Perceived value of social networking: those who are a member of an SNS vs. those who are not.
  • 23. Librarians see the highest value overall Perceived value of social networking by job function: teacher, librarian, principal
  • 24. Concerns include privacy, lack of time, email overload and restricted access. Question : Please indicate the concerns you may have about joining a general social networking site (e.g. Facebook, MySpace, Ning) vs. a professional/education social networking site (e.g. LinkedIn, Ning in Education, We Are Teachers, edWeb.net).
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  • 26. Adoption varies for personal, professional, and classroom use Question : Are you currently using any of the following content-sharing tools/websites for personal use, professional use or in the classroom?
  • 27. Use of tools for professional purposes varies by job position Use of content-sharing websites/tools FOR PROFESSIONAL USE by job function
  • 28. In the classroom, Wikipedia and video predominate Use of content-sharing websites/tools FOR CLASSROOM USE by job function
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  • 30. Educators who engage in online activities on a weekly basis
  • 31. Members of social networks are more engaged in all online activities Members Non-Members
  • 32. Top eight online activities for teachers, librarians and principals
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  • 44. Lisa Schmucki, Founder & CEO [email_address] 800-575-6015, ext. 100 www.edweb.net www.twitter.com/edwebnet A professional social networking website for the education community About edWeb.net
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Editor's Notes

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