11 Infographic Tips from the experts in information design! We rolled up our best tips into this infographic and added hyperlinked examples for each tip for illustration. (The hyperlinks work if you download the file only.) For the original, expanded presentation version, click here: http://www.slideshare.net/edahn/18-tips-for-creating-beautiful-infographics-60233918 inquiries design@hypothesisgroup.com

1. design@hypothesisgroup.com | www.hypothesisgroup.com
DISSECT YOUR
FAVORITE
INFOGRAPHICS. CLICK TO SEE THE
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Great typography
Cutouts interacting
with elements
Variety of graphs
Relevant visualization
Simple color palette
White space
3 column grid
Learn by doing! A great way
to learn is to study what’s
been done, what works, and
what doesn’t work.
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4 COLUMN3 COLUMN 6 COLUMN
USE A 3-6
COLUMN
GRID.
MIND THE
5-SECOND
RULE.
The 5-second rule (no,
not the one that lets
you eat off the floor)
says that you should be
able to figure out what
something’s about in 5
seconds. It’s a good rule
for data visualizers and
presentation designers
alike.
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Guess what this
infographic’s
about?
USE
VARIETY
WHEN
SHOWING
DATA.
To keep things
interesting, think of
creative ways to show
information.
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Check out our Instagram
www.instagram.com/hypothesisgroup
for some inspiration
Spotlighted
Key Numbers
Varying
Graph Styles
Simple
Visualization
STICK TO
3 FONT
STYLES.
There’s an art to
pairing fonts. Using
too many different
font styles will end up
confusing your reader
about their meaning
and runs the risk of
mismatched fonts.
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SUB HEADINGS
Clarendon HV BT
BODY COPY
Intropol
HEADINGS
Chaparral Pro Light
PICK A GREAT COLOR PALETTE.
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Sites with great
color inspiration
RGB: 240, 82, 73
#F05249
RGB: 150, 150, 152
#969698
RGB: 244, 186, 78
#F4BA4E
RGB: 48, 76, 98
#304C62
RGB: 36, 120, 120
# 247878
RGB: 0, 204, 153
# 00CC99
RGB: 127, 175, 157
#7FAF9D
RGB: 88, 89, 91
#58595B
RGB: 171, 193, 76
#ABC14C
Choose colors that match the theme of your graphic, but be sure to include
enough contrast to help guide readers and make the information pop.
USE COLOR
PURPOSEFULLY
TO DRAW
ATTENTION.
Using bright, high-contrast
colors sparingly can make
information pop right out at
your viewer.
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WHITE SPACE ≠
WASTED SPACE.
Letting the information on your
graphic breathe will create a more
soothing experience and lets the
user absorb the information easily.
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DON’T WASTE
THE SPACE
YOU HAVE.
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The pie chart in the
center of this
infographic takes up
roughly 20% of the page,
but only conveys 4 points
of data. What a waste!
KEEP THE ICON AND ILLUSTRATION
STYLES CONSISTENT.
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Inquiries: design@hypothesisgroup.com
Web: www.hypothesisgroup.com
LinkedIn: www.linkedin.com/company/hypothesis-group
Instagram: www.Instagram.com/hypothesisgroup
MORE TIPS HERE!
KNOW YOUR CHART TYPES
AND WHEN TO USE THEM.
BAR CHARTS
Best when comparing
differentcategories
of things.
LINE GRAPHS
Used to show change
overtime.
PIES & DONUTS
Best when showing 2
pointsof datathat
sum to 100%.Worst
when they havemore
than3 divisions.
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1
2
But don’t be
afraid to
break the
grid!
3
4
5
6
7
8
9
10
11
“Graphical excellence…gives to the viewer
the greatest number of ideas in the
shortest time with…the smallest space.”
― Edward R. Tufte
Set up a solid grid
before you start
building your
infographic so your
placement of copy,
graphics, and charts
doesn’t look messy
and chaotic.
CONSISTENT
TEXTURES
LINE
WEIGHTS
THE SAME
MINIMAL
COLOR
SIMPLE
SHAPES
SAME
PERSPECTIVE
THICK
OUTLINE
STYLE
The orange
bubbles explain
how the designer
was able to achieve
a consistent look
and feel for the
beautiful icons in
this infographic.