Focus on how companies can benefit from adopting socially curated content on brand and retailer websites. 100+ million photos are posted on Instagram alone every day, but how can this content be filtered to ensure it safely represents our brands, whilst measuring a tangible ROI impact? We’ll show you how market leading brands are already doing it, so you can too. From creating a seasonal campaign, to launching a new product; whatever your objective, we’re here to help. https://event.on24.com/eventRegistration/EventLobbyServlet?target=reg20.jsp&referrer=&eventid=1375155&sessionid=1&key=13FFC8BD44F5B3975E1BD4A5BBD4C6D4&regTag=&sourcepage=register

1. The
Rise of
Visual
Content
Ed
Balcomb
Solutions
Consultant
ed.balcomb@bazaarvoice.com

2. Why
it is important
How
to be successful
What
we do
ROI
measuring value
The Rise
of Visual
Content

3. Why
it is important
The Rise
of Visual
Content

4. 350 Million
Photos posted daily
95 Million
Photos posted daily
58 Million
Photos Tweeted daily

6. Logical
Emotional

7. 51%
ENGAGEMENT
with social posts
43%
CONVERSION LIFT
when shoppers interacted
with social images
vs. WHEN THEY DO
NOT INTERACT
72%
of Millennials are MORE
LIKELY TO PURCHASE
based on photos from other
shoppers
48% of shoppers
LEAVE A SITE if visual
content is not available

8. Beauty
Pets
Fashion
Auto
Home
Food

9. What
we do
The Rise
of Visual
Content

10. 1
Collect
3
Display
Gather content from any
source and obtain the
rights to use
(mix of CGC + branded)
2
Moderate
Human moderation, curation,
and product tagging
Powerful
automated
filtering
Display on your site,
repurpose content for your
campaigns, and share across
the Bazaarvoice network
4
Analyse
Understand how your visual
content performs to optimise
the highest ROI producing
images

11. Social Networks
Source images via #hashtag campaigns
Direct Submissions
Ask for visual content directly on your site
Content Request Email
Increase shoppable images with product matching
Collect high volume and high quality content

12. Author permissions to keep you protected
BV clients
see a
70%approval rate from rights
management requests
We support Instagram
and Twitter’s automated
Rights Management

13. Photos from verified customers
Optimised for mobile and integrates with existing review request email

14. Direct website submissions
Content submitted
through direct
submission gets
2X higher
approval
than content from
social medial

15. Moderators
research to match
the product
Moderators tag content with appropriate product ID
Auto-Filtered
Content
Content becomes
shoppable

16. How
to be successful
The Rise
of Visual
Content

17. Creating successful strategies for visual content
ON A
PRODUCT
LEVEL
ON A
CAMPAIGN
LEVEL
ON A
CATEGORY/
BRAND LEVEL
TYPE OF CONTENT
INSPIRATIONAL
TYPE OF CONTENT
INSPIRATIONAL
TYPE OF CONTENT
FUNCTIONAL
BEHAVIOUR IMPACTED
AWARENESS
BEHAVIOUR IMPACTED
CONSIDERATION
BEHAVIOUR IMPACTED
CONVERSION

18. ON A
CAMPAIGN
LEVEL
TYPE OF CONTENT
INSPIRATIONAL
BEHAVIOUR IMPACTED
AWARENESS

19. ON A
CATEGORY/
BRAND LEVEL
TYPE OF CONTENT
INSPIRATIONAL
BEHAVIOUR IMPACTED
CONSIDERATION

20. ON A
PRODUCT
PAGE
LEVEL
TYPE OF CONTENT
FUNCTIONAL
BEHAVIOUR IMPACTED
CONVERSION

21. AMPLIFY
OWNED
RETAILERS
OFFLINE
SOCIAL MEDIA

22. ROI
measuring value
The Rise
of Visual
Content

23. Conversion impact reporting

25. See the
specific
interactions
consumers
are having
with content
Engagement reporting

26. Drill down to
view
engagement
performance
at the product
level
Content reporting

27. Q&A
Thank
you!
Ed
Balcomb
Solutions
Consultant
ed.balcomb@bazaarvoice.com