How culture shapes communication styles
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A distillation of some key learnings about the influence of culture on communication from Erin Meyer's "The Culture Map" (http://bit.ly/ErinMeyer)
![Culture & comm.
Photo by Sue Clark [link]](https://image.slidesharecdn.com/culture-and-communication-ed-batista-150408235443-conversion-gate01/85/culture-and-communication-1-320.jpg)
![Culture & comm.
Geert Hofstede, IBM (http://bit.ly/hofstede1)
Erin Meyer, INSEAD (The Culture Map)
How does culture influence communication?
Photo by Sue Clark [link]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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How culture shapes communication styles
- 1. Culture & comm. Photo by Sue Clark [link]
- 2. Culture & comm. Geert Hofstede, IBM (http://bit.ly/hofstede1) Erin Meyer, INSEAD (The Culture Map) How does culture influence communication? Photo by Sue Clark [link]
- 3. Culture & comm. Communication Style Low-Context High-Context Photo by Sue Clark [link], Source: Erin Meyer, The Culture Map [link] US DE UK CN JPFRBR
- 4. Culture & comm. Implications for work in the US? Emphasis on simplicity & clarity Messages taken at face value Repetition appreciated Photo by Sue Clark [link]
- 5. Culture & comm. Evaluation Style (Negative Feedback) Direct Indirect Photo by Sue Clark [link], Source: Erin Meyer, The Culture Map [link] USDE UK CN JPFR BR
- 6. Culture & comm. Implications for work in the US? Balance between bluntness & subtlety Use a “soft start” but not a “sandwich” Photo by Sue Clark [link]
- 7. Culture & comm. Disagreement Style Confrontational Conflict-Averse Photo by Sue Clark [link], Source: Erin Meyer, The Culture Map [link] USDE UK CN JPFR BR
- 8. Culture & comm. Implications for work in the US? Balance between confrontation & harmony Varies widely across orgs. & industries Photo by Sue Clark [link]
- 9. Culture & comm. Persuasive Style Practical Conceptual Applications Principles Photo by Sue Clark [link], Source: Erin Meyer, The Culture Map [link] US DEUK FRBR
- 10. Culture & comm. Implications for work in the US? Persuade by emphasizing application Add conceptual basis later (if at all) Photo by Sue Clark [link]
- 11. Culture & comm. Source of Trust Task Personal Accomplishment Relationships Photo by Sue Clark [link], Source: Erin Meyer, The Culture Map [link] US DE UK CNJPFR BR
- 12. Culture & comm. Implications for work in the US? Focus on shared tasks Relationship-building a bonus Photo by Sue Clark [link]
- 13. Culture & comm. Attend to cultural differences… While also applying general principles (Damasio, Dweck, Ekman, Gottman) Photo by Sue Clark [link]