5 things we have learned about Mobility from our clients
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Alistair Rennie's keynote presentation from the IDC Enterprise MobileNext conference in San Francisco, 1 December 2011.
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5 things we have learned about Mobility from our clients
- 1. 5 things we have learned about Mobility from our clients Alistair Rennie General Manager, Social Business & Collaboration Solutions IBM 1
- 2. 1 Consumer rules Enterprise follows Enterprise questions Consumer buys Consumer choice is the driving force in enterprise mobile device adoption 2
- 3. Enterprise IT reacts "At IBM, we are taking steps to fortify the infrastructure and "People were asking, device management to 'Why can't I get my [work] guarantee that the phone has e-mail on my own phone?" not been hacked or jail-broken." Bill Bodin, IBM Mobility CTO Linda Van de Wiele, Director of Collaboration, Computerworld, October 2011 Global IT, Colgate Palmolive MIT Technology Review, August 2011 3
- 4. 2 process change Mobile and Social are catalysts to business Forward thinking organizations are becoming “Social Businesses”... 4
- 5. Our forward looking clients are embracing these mobile & social drivers to transform their business processes 6
- 6. Mobile Social Collaboration Deliver critical social and collaboration services as mobile apps Social Collaboration Applications Mail Calendar Social Docs UC Meetings
- 7. Demonstration 1 Mobile Social Collaboration capabilities you can deploy now 16
- 8. Mobile CRM Improved insights and awareness on Dan client activity to improve relationship and customer service 7
- 9. Mobile Sales/ERP Integration Matco Tools ● Mobile sales extranet portal integrated with ERP systems ● Allows dealers/distributors/ sales to look up product availability, pricing and margins at customer site 8
- 11. Demonstration 2 Cognos Business Intelligence Analytics for Mobile users 10
- 12. 3 risks are significant but Mobile and social manageable ● Expands the universe of things we need to monitor ● Raises risk and velocity of content leaks ● Raises new challenges of managing within regulated industries ● Requires overall social business policy for our enterprise Social systems will require the same level of governance and compliance as Enterprise “systems of record”.... 11
- 13. Mobile Risks are Manageable potential risks malware/virus device lockdown firewall intrusion Corporate content protection Identity and passwords solutions device loss policy management Threat management encryption partial/remote wipe Secure connectivity device inventory On premise or cloud* 12
- 14. 4 There should be one architecture for both mobile and enterprise applications 13
- 15. Architecture for secure mobile access Create, deliver and mange mobile enterprise apps cost effectively IBM Mobile Technology Preview on Developerworks http://ibm.co/ibmmobile 14
- 16. 5 Innovate Exploit Re-invent Elevate 15
- 17. Demonstration 3 Mobile Social User Experience 18
- 18. Summary 1 consumer 2 process 3 the risks 4 get started 5 innovate 19
- 19. Thank you 20
- 20. What's next? Defining Social Business 17
- 21. Social business process innovation Traditional process Indirect engagement with target users slows response time Social Business process Direct engagement model enables faster better result 5