IBM's transformation into a social business has produced real business outcomes and benefits for our clients. This presentation focuses on the #socbiz results and explores the why and how of IBM moving its own email and social collaboration to the cloud.

1. IBM’s Social Business Journey
Focused on outcomes
Ed Brill, VP, Social Cloud Deployment and Adoption at IBM

2. Defining Social Business
A social business is an
organization whose
culture of participation
and systems of
engagement encourage
networks of people to
create business
outcomes.
– Derived from Andrew Grill/IBM
Interactive

3. IBMers are embracing social on both sides of the
firewall

4. IBMer social participation has increased
18%
40%21%
38%
23%
5%
9%
• 95% of IBMers use
Connections
• Significant increase in daily
usage in 2014
37
25
26
18
28
37
38
36
13
22
19
25
14
9
8
12
Q4 2014*
Q2 2014
Q1 2014
Q3 2013
Daily Weekly Monthly Quarterly
Frequency of Use

5. Employee
Engagement
Speed & Agility EfficiencyInnovation
Improved Client
Experience & Growth
For the company:
For IBMers:
Improved Flow
Career Progression
Sense of Belonging
Reputation & Eminence
Outcomes of IBM’s Social Business Journey

6. Social Ambitions
Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact
For more info, visit: ibm.com/ibmcai/socialstudy

7. Being social does impact business outcomes
Our analysis observed a statistically significant correlation
between employee engagement and innovation results
where optimally engaged employees are 120% more likely
to generate measurable innovation and 150% more likely
to demonstrate customer advocacy.
After employee tenure it was the single most important
predictor of innovation, by a long shot, and it was only
marginally behind tenure.
Basis: Study of Enterprise Graph and Patents & Publications Data
Source: Marie Wallace’s blog – All Things Analytics

8. There is Value in Social Coaching
200 IBM Executives Coached Over
Two years
• Coached execs score 60%higher than un-
coached executives
• Coached execs have 4x as many network
contacts and create 6x as much helpful
content
• 57% of un-coached executives score below
20, but only 21% of coached execs fall below
this level

9. IBM’s Social Dashboard – Measure Your Eminence

10. How is social making an impact at IBM?

11. • HUB used for project management and
communications
• Helps team manage multi-party responses to
RFPs
• Collaborated in the HUB to close a multi-
million cross-brand deal for IBM
• Improved client relationship and drove revenue
close
The Boeing Company Account Team’s
Client CollaborationHUB
Tom Kilkenny led this
team to a multi-million
dollar deal for IBM.

12. • Social crowdfunding
• Drives innovation from the ground up
• Moves away from top-down funding decisions
• Empowers IBMers to develop apps
• 157 fully funded apps by Dec 2014
• In 2013, 18 projects completed with estimated
benefit of $3.25M
The CIO Innovation Lab’s ifundIT
Community-driven, enterprise crowdfunding
IBMers from 34 countries
submitted over 1500 mobile
app ideas in 2014, seeking
$22M in funding.

13. Mail that understands you
Less clutter, more clarity
Connecting me to we

14. Moving IBMers to Connections Cloud and IBM
Verse
Why are
we doing
it?
We want to…
1. Be our own best reference
2. Adopt the latest technologies on an agile basis
3. Take advantage of cloud efficiencies
4. Enhance collaboration within and beyond the firewall

15. Moving IBMers to Verse in 2015
Goal: Move 400,000+ IBMers to cloud mail this year
Process: Fail fast, improve quickly, hit velocity
400,000+

16. Moving to IBM Verse – Phase 1, April 2015
Internal Launch
• 40,000 Early Adopters in days
• Vibrant community
• Active forums
• 17,000 members
• Agile deployment
Focused on…
Clear outcomes
Communication
User feedback
16

17. Moving to IBM Verse – Phase 2, May-June 2015
Early deployment
• Tackled hurdles
• Focused on users and
communication
Agile improvements
• Simplified boarding steps
• Redesigned onboarding articles
Worked across teams to succeed

18. August 2015 Status
130,000 on Verse
• Moving fast
• Accelerating worldwide
Improved the process
for IBMers and our clients

19. Social success story – empowering IBMers with a
community support hub
20

20. • Modern interface
• Faceted search
• Calendar bar
• Waiting for/Needs action
IBMers’ Favorite Features

23. 23
Key Takeaways
There is value in social.
Focus on the business outcomes.
Use a dedicated strategy to drive adoption.
Embrace the latest technologies.

24. Thank you.
Ed Brill
Vice President, Social Cloud Deployment
and Adoption at IBM
Office of the IBM CIO
https://ibm.biz/ed_brill
https://www.linkedin.com/in/edbrill
https://twitter.com/edbrill
ed_brill@us.ibm.com