IBM is on a journey to becoming the preeminent social business... focused on outcomes. Social collaboration has provided improvements in innovation, agility, efficiency, employee engagement, and client results throughout IBM. This presentation, delivered by Ed Brill - Vice President, social cloud deployment and adoption - covers IBM's current outcomes and its plan in 2015 to deploy social collaboration in the cloud, including the new IBM Verse reimagined email solution.

1. Focused on Outcomes
Ed Brill, VP, Social Cloud Deployment and Adoption at IBM
IBM’s Social Business Transformation

2. Let’s talk about social business.
§ What is a social business?
§ How is IBM doing it?
§ What value does social add to business and to me?
§ What outcomes has IBM seen from social business practices?
§ Real Examples of IBM’s Social Business Wins
§ IBM’s Social Future - On the Cloud

3. Defining Social Business
A social business is an
organization whose culture
of participation and
systems of engagement
encourage networks of
people to create business
outcomes.
– Derived from Andrew Grill/IBM
Interactive
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4. Social Business at IBM: Taking Advantage of Change
IBM is looking beyond social media to see how social
technologies drive real business value. From marketing and
sales to product and service innovation, social is changing the
way employees connect, share expertise, and engage with
each other & clients.
We’re moving beyond
holding hands and sharing files...
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5. IBMer social participation has increased significantly in the past few years.
43%
18%
40%21%
38%
23%
5%
9%
38%
5
0
20
40
60
80
100
Q3
2009
Q2
2010
Q3
2010
Q2
2011
Q3
2011
Q1
2012
Q2
2012
Q3
2012
Q1
2013
Q2
2013
Q3
2013
Q1
2014
Q2
2014
Connections UsageUs
ag
92% of IBMers now use the platform.
There was a significant increase in daily usage in 2014.

6. Employee
Engagement
Speed & Agility EfficiencyInnovation
Improved Client
Experience & Growth
For the company:
For IBMers:
Improved Flow
Career Progression
Sense of Belonging
Reputation & Eminence
Outcomes of IBM’s Social Business Journey
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7. Social Ambitions
Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact
For more info, visit: ibm.com/ibmcai/socialstudy12

8. Being social does impact business outcomes
Our analysis observed a statistically significant correlation
between employee engagement and innovation results
where optimally engaged employees are 120% more
likely to generate measurable innovation and 150%
more likely to demonstrate customer advocacy.
After employee tenure it was the single most important
predictor of innovation, by a long shot, and it was only
marginally behind tenure.
Basis: Study of Enterprise Graph and Patents & Publications Data
Source: Marie Wallace’s blog – All Things Analytics14

9. There is Value in Social Coaching
200 IBM Executives Coached Over Two years
§ Coached execs score 60% higher than un-
coached executives on personal
dashboards
§ Coached execs have 4x as many network
contacts and create 6x as much helpful
content
§ 57% of un-coached executives score below
20, but only 21% of coached execs fall
below this level
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10. IBM’s Social Dashboard – Measure Your Eminence
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11. Success Stories:
IBMers Achieving
Business Outcomes
Through Social
16

12. • HUB used for project management,
communications, and important assets
• Helps the team manage multiple-party
responses to complex RFPs
• Collaborated in the HUB to close a multi-
million cross-brand deal for IBM
• Improved client relationship and drove
revenue for the company
close
The Boeing Company Account Team’s
Client CollaborationHUB
17
Tom Kilkenny led this
team to a multi-million
dollar deal for IBM.

13. • Social crowdfunding that drives innovation
from the ground up
• Moved away from traditional, top-down
funding decisions
• Empowers IBMers to develop apps that
improve the employee experience
• 157 fully funded apps as of December
2014
• In 2013, 18 projects completed with
estimated benefit of $3.25M
The CIO Innovation Lab’s ifundIT
Community-driven, enterprise crowdfunding
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IBMers from 34
countries submitted
over 1500 mobile app
ideas in 2014, seeking
$22M in funding.

14. • Developed Proposal Center to help IBMers
collaborate socially on value-driven
proposals
• Celebrated reverse-mentoring and
knowledge sharing
• Developed proposals in shorter periods of
time
• Over 600 hours of collaboration in 2014
• 60+ live deal blogs
• 10% increase in bid wins after adopting
proposal method propelled by social
The IBM Supply Chain’s
Proposal Center of Competence
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Nanci Taylor, VP,
described the Proposal
Center as “business
impact in one click.”

15. Goals for Next Six Months
Move IBMers to
the cloud and
IBM Verse
Syndicate key
tools and
education: use
cases, blueprint,
playbook
Internal
marketing
communications
to highlight
success stories
Make decisions
on measurable
outcomes
Incorporate
evolutions in
technology
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16. Moving IBMers to the Cloud and IBM Verse
Why are
we
doing it?
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We want to…
1. Be our own best reference
2. Adopt the latest technologies on an agile basis
3. Take advantage of cloud efficiencies
4. Enhance collaboration within and beyond the firewall

17. Alan Lepofsky
Constellation Research
IBM has used their reinvigorated focus on
Design Thinking to more holistically look
at improving the way people deal with
communication and collaboration. That
said, the first manifestation of IBM Verse
is email centric, but it's just the start of
IBM's longer term vision.
…the results not only have an enhanced
look and feel, they solve
real user problems in a meaningful way…
The Value of IBM Verse: Industry Experts Weigh In
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Larry Hawes
Dow Brook Advisory Services
[I am] impressed how IBM has made
so much functionality available in one
or two clicks in IBM Verse. Simple +
Powerful = Awesome.
Neuralytix’s Tom Petrocelli
If IBM Verse is indication of the
impact of IBM Design on
software, then other enterprise
software companies should
worry.

18. IBMer Needs: Listening Responding
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IBMers proved overwhelmingly in
favor of mail improvements –
Significantly increased storage
and access via any device.

19. Moving to the Cloud – Empowering 400,000+ IBMers
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…through storage, collaboration tools, and analytics.
Explore benefits for your role at IBM Verse for IBMers

20. Moving to the Cloud – The Plan
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21. 21
Key Takeaways
§ There is value in social.
§ Focus on the business outcomes.
§ Use a dedicated strategy to drive adoption.
§ Embrace the latest technologies.
§ Encourage employees to work in the open, and teach them how.

22. Thank you.
Ed Brill
Vice President, Social Cloud
Deployment and Adoption at IBM
Office of the IBM CIO
https://ibm.biz/ed_brill
https://www.linkedin.com/in/edbrill
https://twitter.com/edbrill
ed_brill@us.ibm.com