An introduction to Cloud Computing, the trends from traditional IT that are driving the changes, and an overview of the opportunities and challenges they present.

1. Cloud Computing & IT 2.0
Ed Byrne
Internet Beta - 13th September 2011

2. Ed Byrne
@edbyrne / ed@edbyrne.me
• CEO & Founder of Digital Mines
Cloud Platform for IT Companies and Telcos providing
Cloud Computing services
digitalmines.com / @digitalmines
• CEO & Founder of Cloud Vertical
Dashboards and Analytics for Cloud Users
cloudvertical.com / @cloudvertical
• General Manager - Hosting365 (SunGard)
Data Centre and Cloud Infrastructure Business
• General Manager - Register365 (Namesco)
Web Hosting, Email and Domain Names

3. Today
• Goal is to show how and where Cloud is
relevant and what the opportunities are.
• Shift from IT 1.0 to IT 2.0 : Cloud Computing
• Overview Cloud Computing
• History & Why Now
• What is IS and What it DOES
• Opportunities and Challenges
• Example Use Cases

4. IT 1.0
The Last 20+ Years of IT Service Delivery
• IT Department or Service Provider is the
central point of control
• Capital Intensive (hardware/software)
• High ongoing maintenance (time/cost)
• Purchased for theoretical peak usage, realistic
average usage <15%
• Upgraded in 3-5 year cycles
• Everything inside the corporate firewall

5. Trends towards IT 2.0
• Consumerisation of IT
• DIY IT - Dropbox, Gmail, Salesforce
• Users can do it FASTER, CHEAPER, BETTER than
their IT department
• Disintermediation of IT Managers
• SaaS apps getting used without IT department control
or permission, or knowledge.
• Top-Down Push for New Technologies
• CEO says “why doesn’t this work on my iPad”
• All Users are Mobile : Data Availability EXPECTED
• IT 2.0 = SaaS not Software Licenses
IaaS not Hardware Purchase Orders
User Driven - supported by IT Department

6. What is Cloud Computing
• IT Resources On-Demand
• Scalable (Up & Down) in real-time
• User Manageable through a Web Interface
• Utility Metering / Billing
• Broken into 3 areas: IaaS, PaaS, SaaS
• IaaS: Infrastructure as a Service
• Private Cloud, Public Cloud, Hybrid Cloud

7. Infrastructure as a Service
• Public Cloud: Infinite Scalability, On-Demand,
Pay for Usage, Hosted in Provider Data
Centres
• Private Cloud: Dedicated Infrastructure,
Limited Scalability, Managed by IT Provider
• Hybrid Cloud: Public + Private
(most likely mid-term solution for enterprise users)

8. Cloud Computing - Why Now?
• 4 Evolutions of IT : Hardware, Software, Internet, Cloud
• Comparable to the Age of Electricity
(De-Centralised In-House to Utility Billed Centralised
Providers)
• Connectivity makes service delivery possible
• Companies access to cash makes this solutions desirable
• Growth in IT requirement (storage, servers) & complexity
makes outsourcing it attractive
• Users ability to get IT services on-demand (minutes vs.
weeks) increases their productivity

9. State of the Cloud
• Awareness & Appetite for Cloud is HIGH
• Expertise is LOW
• Huge & Numerous Opportunities to service
this demand

10. Benefits
• NO MORE HARDWARE
• No Capital Spend
• Reduce Inefficient IT Utilisation
• Users empowered to do more, faster.
• IT staff can manage more resources and focus on core business
• Scale Services UP and DOWN in line with Business
Requirements
• Growth
• Seasonality
• Development or Project
• Inherent Resiliency of Cloud Services
• Automatic Upgrades and Bug Fixes
• Instead of Maintenance -- SLA Management
• Economies of Scale BUILT IN (level playing field for SMEs)

11. Challenges
• Similar to any outsourcing agreement, although less
negotiation and customisation power at present
• Change in how DATA and USERS are controlled
• Lack of Expertise in the market currently
• New set of management challenges
• Technology & Operational challenges
• Eg: Backup, Security, Access Control
• Reporting & Business challenges
• Eg: Budgeting, Monitoring

12. Opportunities
Cloud Providers
• Clouds Consultants and Cloud Architects
• Localised Cloud Providers
• Feature Specific Cloud Providers
• Hybrid Cloud Solutions

13. Use Cases
• Startups: No need to spend cash purchasing infrastructure
or worry about capacity planning - scale on demand
• Software Companies: Manage Test & Dev inexpensively,
deploy customer projects quickly and easily, reduce
overhead and operations on infrastructure setup and
purchase
• New Projects: Quickly, flexibly deploy new infrastructure
and scale up and down as needed for the project
• Temporary or Seasonal Businesses: Scale infrastructure in
line with demand
• Traditional Business IT Department: Manage Resources,
Costs and Capacity Planning at a fine-grain level and allow
for greater flexibility
• All Businesses: Reduce the cost of Backup/DR; Outsource
IT infrastructure operations and CapEx spending

15. Questions?
• Slides available at:
http://www.slideshare.net/edbyrne
• Talk to us if you want to build and sell Cloud
Services, or better manager your existing Cloud
services.