What is the real puropse of your organisation's website? What is the journey someone who visits your site takes, and what should they be doing while they're there? How you funnel users through your site will determine not only conversion rates and action rates, but also whether or not the visitor will hang around in the first place. Many organisations, in trying to be all things to all people, lose the opportunity to talk meaningfully to anyone. Is your website a postcard? A library? Do you even need a website? https://about.me/edcoper @edcoper