In this inadvertent age of technology and informed buyers, most businesses have fortunately embraced video marketing techniques in their daily operations. However, it is worth noting that a top-notch video marketing requires a compelling story to start with. An intuitively solid story is ideally important because it humanizes a company’s brand, hence making the best out of it. In order to achieve this, businesses need to adopt effective story telling techniques in their quest for marketing. To emphasize on digital marketing, storytelling through video stands the best.

1. The Art Of Storytelling
A Viable Communication Tool For Business

2. Telling Your Business Story
Storytelling has largely grown from its traditional
basics of conveying events through words and
images to being an invaluable marketing tool for
the modern businesses. The art of storytelling
involves the modest idea of turning a number of
tales to become a viable communication tool.
Typically, storytelling has become a creative
medium through which businesses interact with
their clients, and further, boost their audience
outreach.

3. 1. Telling the right story
A business needs to deliver the right content
for their clients or audience. For instance, the
story can be divided into parts.
There can be a company story, which includes
their products, their target market and their
day-to-day operations among others. On the
other hand, the story can also contain the
brand’s message.
This composes of why the business is dealing in
that line of activity and the need to satisfy the
customers.

4. 2. Telling a story with persuasive devices
A business can work wonders in their marketing
niche by using persuasive devices like
parallelism and strategic repetition. Use of the
right voice and language rich of persuasion, a
business can create an impact on its customers
and further still, spark emotional responses
from them.

5. 3. Have a solid introduction, body and end
A business need use a ear-catching beginning on their
marketing story, this is important in hooking up their
customers.
Another thing is having a compelling middle story that
should capture the attention of the clients. This should
give reasons why the customers should care for the
products.
Lastly, there should be a good ending with a call to action
just to make sure you keep in contact with the customers.

6. 4. Making the story personal
In a story that the brand sold involves human
character and sounds, it is advisable that a
business delivers a more personal story. The
involvement of human anecdote goes a long
way in making the sells even better, perhaps
because the customers will keep remembering
that.

7. Conclusion
Finally, a good use of the natural art of
storytelling remains an important way to create
awareness of products. The unlimited customer
engagement that a business earns through
storytelling is large enough to boost sells to a
higher level.

8. About The Company
Media Challenge Productions is a video
production company, delivering a range a video
production services that will engage your
customers by telling them your true story.