1. Business
Marketing
Systems Better Customer Connections.™
Personal Brand + Marketing Campaign
Components of successful personal marketing campaigns.
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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2. Business
Marketing
Systems Better Customer Connections.™
Here are 20 online marketing
essentials to cover as part of
creating your Personal Branding +
Marketing Campaign.
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
2

3. Business
Marketing
Systems Better Customer Connections.™
Planning + Setup
1. Register a domain name. (ie: yourdomain.com)
2. Setup email mailboxes on your domain.
3. Setup a reliable WordPress web site hosting account.
4. Setup an email marketing account. (Campaign Monitor or Mail Chimp)
5. Setup an online payment account. (PayPal or Authorize.net)
6. Setup a web site analytics account. (BMS Private Analytics or Google
Analytics)
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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4. Business
Marketing
Systems Better Customer Connections.™
Planning + Setup
7. Plan A Social Media Presence (Facebook, LinkedIn, Twitter, Google+, or All of them?)
8. Research Industry Trade/Community Events (Identify, Select, Plan/Budget To
Attend)
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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5. Business
Marketing
Systems Better Customer Connections.™
Design + Creative
9. Design Web Site + Content
10. Design Email Marketing Content
11. Design Email Campaign Templates + Content
12. Develop A Content Plan (Update Web Site, Marketing Emails + Sales Collateral)
13. Get Great Photography (Staff, Products, Other Content Illustrations)
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6. Business
Marketing
Systems Better Customer Connections.™
Development + Production
14. Enable Online Payments From Your Web Site
15. Program Custom/Customized Web Site Theme
16. Program HTML Email Templates
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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7. Business
Marketing
Systems Better Customer Connections.™
Marketing
17. Blog (encourage feedback - monthly, weekly, or daily)
18. Setup & Maintain a FAQ
19. Design Collateral Content (Flyers, Business Cards, Brochures, Whitepapers, and
Presentations)
20. Use Social Media (regularly post to Pages/Groups)
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8. Business
Marketing
Systems Better Customer Connections.™
Strategy
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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9. Business
Marketing
Systems Better Customer Connections.™
Personal Brand + Marketing Campaign
BMS Personal Brand + Marketing Campaigns do 3 things:
• Create a personal brand system. A personal brand system is a
logo/wordmark, typeface (or font), and color(s) that are used
consistently in visual communications for an individual.
• Setup a personal sales system. A personal sales system features a
database of targeted prospects, a plan for consistent lead
contact, and scripted communications.
• Deliver Measurable Results. Review and analyze web site and
email campaign metrics weekly for at least 30 minute.
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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10. Business
Marketing
Systems Better Customer Connections.™
Target Audiences
Key to success is delivering relevant communications consistently
to target audiences. Key target audiences for your campaign are:
• Qualified Customers/Patrons - People interested in what you offer.
• Influencers - Individuals with big networks of people interested in what you offer.
• Stakeholders - People who support what you do.
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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11. Business
Marketing
Systems Better Customer Connections.™
Goals
Goals are the benchmarks for measuring marketing success. Goals
for your Personal Brand + Marketing Campaign are:
• Establish A Personal Brand - Develop a strong brand identity & online presence.
• Consistent Sales Activity - Make regular weekly/daily sales communications.
• Database Development - Build an actionable database of prospects.
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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12. Business
Marketing
Systems Better Customer Connections.™
Web Site
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13. Business
Marketing
Systems Better Customer Connections.™
Your Web Site:
More than an online brochure.
A Personal web site must deliver compelling
content and collect prospect contact and
preference data. WordPress.org
Use the acclaimed WordPress open-source web
site content management platform.
WordPress offers customizable functionality,
secure content management, granular user
permissions, e-commerce, blogs, forums,
scalability, and advanced social media
integration features.
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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14. Business
Marketing
Systems Better Customer Connections.™
Web Site Design/Redesign
Key personal brand web site features:
• Ability for you to add, edit, or delete site content.
• Design and programming of visitor registration forms (for lead
generation and qualification).
• Integration with an email marketing systems (for automated follow-up
marketing).
• Ability to add images image galleries, audio, and video content.
• Search Optimization features.
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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15. Business
Marketing
Systems Better Customer Connections.™
Business Features
Other personal brand site features include:
• SPAM Protection • Events (Calendar & Listings)
• Search Optimization • Audio & Video
• Analytics (BMS Private Analytics) • Image Galleries
• E-commerce • RSS
• Blogs • Visitor Registration
• Polls • Site Search
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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16. Business
Marketing
Systems Better Customer Connections.™
Web Site Hosting
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17. Business
Marketing
Systems Better Customer Connections.™
Web Site Hosting
Preferred WordPress Host Providers:
Suggested hosting services are shown at
right. Key host features we promote
include:
dreamhost.com
• Regular Backups
• Database Access
• Flexible Server Configuration
mediatemple.com
businessmarketingsystems.net
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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18. Business
Marketing
Systems Better Customer Connections.™
eMail Marketing
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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19. Business
Marketing
Systems Better Customer Connections.™
eMail Marketing
Personal brand campaigns work with an email marketing service to
enable efficient database management, and automated follow-up
communications. Recommended email marketing features include:
• Surveys • Campaign Statistics
• Autoresponders • Automated Bounce Processing
• Triggers • Easy Contact Import/Export
• Custom Fields • Analytics Integration
• Split Tests (Multi-variate) • Social Media Integration
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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20. Business
Marketing
Systems Better Customer Connections.™
Portfolio
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21. Business
Marketing
Systems Better Customer Connections.™
BMS has done great work and
achieved outstanding results for
awesome clients.
Check out some Identity, Web Site,
Email Marketing, and Print work
from our portfolio.
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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22. Business
Marketing
Systems Better Customer Connections.™
Portfolio: Identity
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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23. Business
Marketing
Systems Better Customer Connections.™
Portfolio: Identity
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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24. Business
Marketing
Systems Better Customer Connections.™
Portfolio: Web Sites
Fulton County Arts Council
Microsoft Dynamics Marvel Enterprises
EasyCare.com
Deloitte Online TheCancerLens.org
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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25. Business
Marketing
Systems Better Customer Connections.™
Portfolio: Web Sites
Atlanta Office of Cultural Affairs American Cancer Society Salon Next
US Human Rights Network
True Colors Theatre Company
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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26. Business
Marketing
Systems Better Customer Connections.™
Portfolio: eMail Marketing
Art, Beats + Lyrics
American Cancer Society HIGH Museum of Art Save a Smile Foundation
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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27. Business
Marketing
Systems Better Customer Connections.™
Portfolio: eMail Marketing
American Cancer Society
Sunrise Bank of Atlanta Private Party Invitation
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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28. Business
Marketing
Systems Better Customer Connections.™
Portfolio: Print & Collateral
Annual Trumpet Awards Invitation True Colors Theatre Company - Cap HIGH Museum of Art - Go All Night Ads
Atlanta Office of Cultural Affairs - Exhibition Catalog American Cancer Society - Target Communications Booklet
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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29. Business
Marketing
Systems Better Customer Connections.™
Thank you for reviewing our Personal Brand + Marketing
Campaign presentation. Contact Edward Phelps with
questions or comments.
Edward Phelps
Chief Solutions Architect
Business Marketing Systems
1660 Peachtree Street
#1206
Atlanta, Georgia 30309
404 542 2557
edward.phelps@businessmarketingsystems.net
www.businessmarketingsystems.net
CONFIDENTIAL © 2012 Business Marketing Systems. All rights reserved.
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