A presentation about China's popular chat app WeChat, given at the eTrade Summit in Brussels, Belgium on the 2nd of October 2014.
In this presentation I discussed the 3 phases WeChat's development went through (chat app, social medium, m-commerce) and give various examples of business use and integrations with 3rd parties.
A slidecast with (Dutch) audio of this presentation can be found in the Media > Video section at www.chinatalk.nl
21. Subscription vs Service
Subscription AccountSubscription AccountSubscription AccountSubscription Account
• Available for individuals.
• 1 message per day.
• In subscription account folder: no
push notifcation.
• No WeChat payment support.
• Auto-response based on words.
• Mainly useful for pushing lots of
content.
Service AccountService AccountService AccountService Account
• Only available for organisations.
• 4 messages per month.
• In users chat window: push
notifcation.
• WeChat payment support.
• Programmable responses.
• Useful for advanced (WeChat)
functionalities & CRM.
iOs, Android or WeChat?
40. WeChat Stores Requirements
• Service Account.
• Therefore, a business first needs to be verified by
Tencent (verification cost 300 RMB).
• Payment through WeChat Payment.
• 20,000 RMB deposit fee.
• No additional service charge on usage of the feature
itself.
• Currently only available to Chinese business entities.
• WeChat Payment only usable for domestic WeChat
users physically located in China.
• Conclusion: more Tmall than Taobao.
59. Advertising
• Verified subscription or service account.
• Text link ads.
• Still banners: 582px and height of 166px, no
bigger than 50K, linking to external website.
• Directs to WeChat page or external URL.
• Wechat Official Accounts Advertising Platform
publisher (sharing ad revenue): minimum
number of following users is 50,000.