My essay for the book Sharing is Caring: Openness and sharing in the cultural sector, Merete Sanderhoff, editor, published by the National Gallery of Denmark, 2014. Free download at http://sharingiscaring.smk.dk/en "Michael opens this anthology by establishing why it is crucial for the cultural heritage sector to seize the opportunity offered by the Internet and digitization to reach global populations and make a difference in their lives. Through many years of pioneering efforts within the field of digital technologies, and generous sharing of expertise and advice, Michael has inspired institutions worldwide to dare working more openly and inclusively with the users’ knowledge and creativity."