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The	Web	We	Want		
Ignite	talk	for	the	Museum	Computer	Network	
2019	conference	(MCN	2019)	
Michael	Peter	Edson	
	
Annotated	Script	
	
Blog	post	with	context	and	link	to	video	here:	
https://www.usingdata.com/usingdata/2019/11/5/the-web-we-want
Annotated	script	for	The	Web	We	Want,	an	Ignite	talk	for	the	Museum	Computer	Network	2019	conference	
(MCN	2019).	Michael	Peter	Edson.		
	
		
	 2	
1.	
	
		
Image:	probably	“Machines	Of	Loving	Grace	Cat	GIF	By	Faith	Holland”	https://giphy.com/gifs/26tPgbUUcfS5IWiTm	
	
Hey	I’m	Mike;	Cheers!	Tonight	I’m	in	absentia.	
Talking	to	you	across	a	digital	connection.		
Broadcasting	from	my	trusty	cyber	station,		
My	code,	copper,	glass,	and	silicon	creation.		
	
	
2.	
	
Images:	https://media.giphy.com/media/dwmNhd5H7YAz6/giphy.gif,	https://media.giphy.com/media/3FPFMMeIXpeg0/giphy.gif,	
https://images.app.goo.gl/seA1eHCaTq5CQcKU7		
	
Yeah	I	love	the	web	—	and	it’s	our	baby.	
And	many-of-us	are	insider	spiders	that	can	ride	her,	maybe.	
Or	are	we	flies	that	come	around	…		get	stuck	and	eaten?	
That	web’s	a	sticky	place	now,	and	that	smilin’	spider	we	be	greetin.
Annotated	script	for	The	Web	We	Want,	an	Ignite	talk	for	the	Museum	Computer	Network	2019	conference	
(MCN	2019).	Michael	Peter	Edson.		
	
		
	 3	
3.	
	
Images:	https://media.giphy.com/media/p3Wl6y9bTgyYw/giphy.gif,	https://images.app.goo.gl/9ed2tj5jFtRuTSuLA,	
https://gfycat.com/illustriousunequaledamericantoad		
	
What	am	I	talkinabout?	Well	you	may	know	me,	Willis1
.	
May	know	the	things	I	care	about	I	think	will	kill	us.	
May	know	the	scope,	scale,	and	speed-lovin	man	I	am.	
May	know	the	green-eggs-and-ham	lovin	Sam-I-am2
.	
	
	
4.	
	
Image:	https://www.theverge.com/2016/8/3/12368634/this-is-fine-dog-meme-update-sequel-kc-green	
	
I	look	out	my	windows	and	I	see	a	shit-show.	
If	you	log-in,	or	blogging	with	your	noggin	there’s	a	quid-pro-quo.	
So	let	me	take	you	through	the	categoric	history.	
To	sweep	the	evils	of	these	platforms	to	the	dustbin	of	our	history.
Annotated	script	for	The	Web	We	Want,	an	Ignite	talk	for	the	Museum	Computer	Network	2019	conference	
(MCN	2019).	Michael	Peter	Edson.		
	
		
	 4	
5.	
	
Images:	Facebook,	Twitter,	YouTube,	Instagram	logos	via	Google	Image	search;	https://images.app.goo.gl/7MjyhmupqgFxXu1P7,	Adventure	
Time	https://images.app.goo.gl/AG37Mvy9QfDf58Vo7	
	
	
Facebook,	Insta,	YouTube,	and	Twitter.		
I	loved	them,	but	these	days	I’d	use	them	for	kitty	litter.	
Flush	them	right	down	the	pot	—	yeah,	I’m	pretty	bitter.	
They	stealin’	from	us	like	a	Ben	Franklin	counterfeiter3
.		
	
	
6.	
	
	
Image:	A	Genocide	Incited	on	Facebook	With	Posts	From	Myanmar’s	Military.	By	Paul	Mozur.	New	York	Times.	15	October	2019.	
https://www.nytimes.com/2018/10/15/technology/myanmar-facebook-genocide.html		
	
Facebook?	It	aided	a	genocide.	A	genocide.	A	genocide.	
Facebook?	It	aided	a	genocide.			
Yeah,	they	did	that,	and	people	died.
Annotated	script	for	The	Web	We	Want,	an	Ignite	talk	for	the	Museum	Computer	Network	2019	conference	
(MCN	2019).	Michael	Peter	Edson.		
	
		
	 5	
7.	
	
Images:	Facebook	Releases	Statement	in	Defense	of	Its	Content	Moderation	Policies.	By	Zia	Muhammad.	Digital	Information	World.	Wednesday,	
January	2,	2019.	https://www.digitalinformationworld.com/2019/01/facebook-response-nyt-content-review-facts.html;	
https://media.giphy.com/media/XH9tzHRGQmLSFGP6E8/giphy.gif,	Scott	Pilgrim	“But	it’s	haaard”	
https://images.app.goo.gl/BPNDq2UerCFXxDAH7	
	
‘But	we’re	too	big	to	mod-er-ate	on-line	activity.’	
That’s	a	laugh!	Facebook	you	could	have	the	proclivity	
To	care	about	people	and	values	and	civility,	
And	redirect	some	of	your	vaunted	corporate	creativity	
	
8.	
	
Images:	https://www.ravelry.com/content/no-trump		
https://www.youtube.com/watch?v=6ValJMOpt7s		
https://www.vice.com/en_us/article/bj4wkq/one-of-the-oldest-online-rpg-communities-banned-pro-trump-speech;	
https://twitter.com/yehudi_eyif/status/1145263347568467969;	https://www.washingtonpost.com/news/the-
switch/wp/2018/04/12/facebook-ceo-mark-zuckerberg-faces-another-request-to-testify-in-europe/	
		
	
To	make	common	sense	solutions	that	work	for	all	humanity.	
Hate	is	not	a	fair	choice	‘tween	free	speech,	profit,	and	inanity.	
Grow	a	spine	and	learn	from	those	who’ve	learned	to	love	their	community.	
	Weave	a	web	of	love	and	trust	like	RPG	and	Ravelry4
.
Annotated	script	for	The	Web	We	Want,	an	Ignite	talk	for	the	Museum	Computer	Network	2019	conference	
(MCN	2019).	Michael	Peter	Edson.		
	
		
	 6	
9.	
	
Images:	https://www.scpr.org/programs/airtalk/2019/06/05/64558/down-the-rabbit-hole-the-dark-side-of-youtube-s-au/		
https://www.nytimes.com/2018/03/10/opinion/sunday/youtube-politics-radical.html		
https://www.nytimes.com/2019/06/03/world/americas/youtube-pedophiles.html		
	
	
YouTube,	oh,	don’t	get	me	started.	
I	love	this	platform	but	then	they	departed	
The	land	of	common,	objective	civic	decency,	
When	they	give	aid	and	comfort	those	who	spread	conspiracy		
	
	
	
10.	
	
Images:	https://mashable.com/article/amnesty-study-twitter-abuse-women/	
	
Twitter,	hell,	it’s	a	travesty,	
How	harassment	and	abuse	is	right	there	for	all	to	see.	
It’s	not	convenient	to	care	when	your	mistress	is	a	business	model,	
That	makes	you	into	every	troll	and	dictator’s	mollycoddle.
Annotated	script	for	The	Web	We	Want,	an	Ignite	talk	for	the	Museum	Computer	Network	2019	conference	
(MCN	2019).	Michael	Peter	Edson.		
	
		
	 7	
11.	
	
Images:	https://www.motherjones.com/politics/2013/06/google-silicon-valley-nsa-spying/	
https://tenor.com/wbi6.gif,	https://gfycat.com/accomplishedpinkekaltadeta		
	
Google,	aw,	where	to	start?		
They’ve	turned	exploitation	of	privacy	into	an	art.	
Microtargeting,	tracking,	and	ruthless	data	aggregation,	
Reduce	life-changing	choices	to	an	algorithmic	calculation,	
	
	
12.	
	
Images:	https://media.giphy.com/media/zhJR6HbK4fthC/giphy.gif,	https://media.giphy.com/media/aRK67eTsU5UqY/giphy.gif		
	
Blurring	our	lives	into	a	smear	of	ruthless	averages.		
When	they	work	they	work	but	when	they	don’t	who	pays	the	damages?	
Not	people	like	me,	white,	straight,	schooled,	and	privileged.	
The	grievous	harm	they	cause	to	the	powerless	and	poor	can	be	unlimited5
.
Annotated	script	for	The	Web	We	Want,	an	Ignite	talk	for	the	Museum	Computer	Network	2019	conference	
(MCN	2019).	Michael	Peter	Edson.		
	
		
	 8	
13.	
	
Images:	http://reactiongifs.com/?p=12426,	https://media.giphy.com/media/NS7gPxeumewkWDOIxi/giphy.gif		
	
So	don’t	tell	me	it	don’t	affect	you.	
Don’t	affect	those	you	met	and	those	who	beget	you.	
“Come	into	my	parlor”6
	say	we	spiders	to	the	flies	outside.	
	Hey,	everybody	goes	there,	why	not?	Don’t	worry	‘bout	the	sticky	side.	
	
	
	
14.	
	
Images:	https://mw2015.museumsandtheweb.com/bow/1840s-gif-party-at-tate-britain/		
	
	
I	think	it’s	a	matter	of	owning	up	to	consequence.	
We	all	ask	our	global	family	to	play	here,	and	at	great	expense,	
We	burnish	the	street	cred	of	dot	coms	with	our	edifice,	
And	risk	harm	to	our	community	while	we’re	being	generous.
Annotated	script	for	The	Web	We	Want,	an	Ignite	talk	for	the	Museum	Computer	Network	2019	conference	
(MCN	2019).	Michael	Peter	Edson.		
	
		
	 9	
15.	
	
Images:	https://www.bloomberg.com/news/features/2017-11-29/how-to-tame-google-facebook-amazon-and-apple,	
https://gfycat.com/unselfishannualbird		
	
Microsoft,	Apple,	and	the	Amazon	crew.	
ISP’s	and	the	mobile’s	are	part	of	this	too.		
They	claim	public	good,	civic	virtue,	in	their	soundbites,	
But	when	push	comes	to	shove	will	they	shove	the	Benjamins7
	or	human	rights?		
	
	
	
16.	
	
Images:	https://www.theguardian.com/news/series/cambridge-analytica-files,	https://imgur.com/gallery/8hq4K/comment/1304233321,	
https://gfycat.com/hoarsebriefgermanspitz-mark-zuckerberg-social-network-social-media-art		
	
Oh	bruh	and	sis,	I	almost	forgot.	
Elections	and	fake	news	are	what	we	begot.		
Remember	that	thing	with	Cambridge	Analytica?	
Well	how’	you	feelin’	about	the	current	situation	politica’?
Annotated	script	for	The	Web	We	Want,	an	Ignite	talk	for	the	Museum	Computer	Network	2019	conference	
(MCN	2019).	Michael	Peter	Edson.		
	
		
	 10	
17.	
	
Images:	https://commons.wikimedia.org/wiki/File:Greta_Thunberg_4.jpg		
http://www.encorepub.com/slow-down/	
https://giphy.com/gifs/climate-change-visualization-global-warming-hPovBcQ3c1g9W,	and	Greta	Thunberg’s	speech	to	Davos,	2019,	transcript	
in	The	Guardian,	“'Our	house	is	on	fire':	Greta	Thunberg,	16,	urges	leaders	to	act	on	climate”	
https://www.theguardian.com/environment/2019/jan/25/our-house-is-on-fire-greta-thunberg16-urges-leaders-to-act-on-climate	
	
	
Not	so	good?	Huh	—	well	me	neither.	
Catastrophic	atmospheric	carbon’s	rising	in	the	ether,	
And	just	when	we	all	must	be	connected,	fast,	and	democratic,	
The	web	we	need	is	rotting,	unacceptable-ly	problematic.	
	
	
	
18.	
	
Image:	World	Wide	Web	Quartz	GIF	by	Marcie	LaCerte	https://media.giphy.com/media/h1uOLxRxyYoKnmQkIy/giphy.gif			
	
	
Are	we	going	to	let	7	billion	people	live	and	love	on	a	Web	that’s	autocratic?	
Where	the	values	of	decency	and	common	good	make	the	dot-com’s	panic?	
Where	the	captains	of	Silicon	Valley	are	running	manic?	
	Piloting	our	commons	to	an	iceberg	like	their	own	Titanic?
Annotated	script	for	The	Web	We	Want,	an	Ignite	talk	for	the	Museum	Computer	Network	2019	conference	
(MCN	2019).	Michael	Peter	Edson.		
	
		
	 11	
19.	
	
Images:	https://giphy.com/gifs/washington-dc-womens-march-l3q2X84r5RIxxNTKo,	https://www.wnyc.org/story/96229-land-your-land/,	
https://media.giphy.com/media/26AHG5KGFxSkUWw1i/giphy.gif		
	
To	transcend	greed.	Avarice.	The	fecklessness	of	feckless	pricks,	
We’re	going	to	have	to	work	as	one,	renegotiate	some	politics.	
Boycott,	cajole,	write	those	letters	band	together,	
Take	a	stand,	take	a	risk,	take	the	streets	hell	bent	for	leather.	
	
	
20.	
	
Image:	probably	“Machines	Of	Loving	Grace	Cat	GIF	By	Faith	Holland”	https://giphy.com/gifs/26tPgbUUcfS5IWiTm	
	
This	heart,	these	beats	from	this	spider-web	practitioner.	
This	time,	these	rhymes	bustin’	from	this	long-distance	exhibitioner	
This	urgency	this	planet	this	community	can	get	get	it	done.	
The	web	we	want’s	the	dream	we	got	if	we	spin	our	silk	together,	connected	and	strong.
Annotated	script	for	The	Web	We	Want,	an	Ignite	talk	for	the	Museum	Computer	Network	2019	conference	
(MCN	2019).	Michael	Peter	Edson.		
	
		
	 12	
Notes:	
1
	“What	you	talkin’	‘bout	Willis?”,	https://knowyourmeme.com/memes/whatcha-talkin-bout-
willis		
2
	Green	Eggs	and	Ham,	https://en.wikipedia.org/wiki/Green_Eggs_and_Ham	
3
	“Ben	Franklin	counterfeiter…”,	Ben	Franklin	is	the	face	on	the	US	$100	bill.	
https://en.wikipedia.org/wiki/United_States_one_hundred-dollar_bill		
4
	The	community	sites	for	RPG	and	Ravelry	(for	role	playing	games	and	fiber	arts,	respectively)	
banned	pro-Trump	speech	from	their	platforms.	See	https://www.ravelry.com/content/no-
trump	and	https://www.vice.com/en_us/article/bj4wkq/one-of-the-oldest-online-rpg-
communities-banned-pro-trump-speech.		
5
	See	blog	post	here,	with	over	30	links	to	articles	about	the	“dark	side”	of	3rd
	party	social	media	
platforms,	“Society	is	more	than	a	bazaar”,	
https://www.usingdata.com/usingdata/2019/11/25/society-is-more-than-a-bazaar-links-on-
social-media			
6
	From	“The	Spider	and	the	Fly”	by		Mary	Howitt,	1829,	
https://en.wikipedia.org/wiki/The_Spider_and_the_Fly_(poem)		
7
	“Benjamins”,	as	in	the	Ben	Franklin	$100	bill,	
https://en.wikipedia.org/wiki/United_States_one_hundred-dollar_bill

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