Brian DeLaet of EduCyber walks you through Cultivating, Engaging and Leading your connections, followers and friends.

1. using Social Media to Create a circle of raving fans for Your Business EduCyber Presents:

2. What are Raving Fans? 4/23/2009 (c) 2009 EduCyber, Inc. www.educyber.com 2

3. Raving Fans… Wouldn’t think of going to anybody but you for your particular goods or service. Go out of their way to do business with you. Love what you do and tell everybody. 4/23/2009 (c) 2009 EduCyber, Inc. www.educyber.com 3

4. 4/23/2009 (c) 2009 EduCyber, Inc. www.educyber.com 4 Raving fans are imperative to the survival of your business. So how do you get them?

5. Fortunately, a lot of potential fans are hanging out on social media websites. Here’s how you find them. 4/23/2009 (c) 2009 EduCyber, Inc. www.educyber.com 5

6. Social MediaMarketing is - Having a profile and participating on social networking sites like Facebook, LinkedIn and Twitter. Your purpose is to connect with your customers on a personal level by offering good information about your area of expertise and just being sociable. There’s no hard sell involved. 6 (c) 2009 EduCyber, Inc. www.educyber.com 4/23/2009

7. Have a strategy before you start Decide what you want to accomplish before you leap in. If your purpose is to first make friends, then raving fans, how will you do that? Do you want to give tips, share information, answer customer questions? 7 (c) 2009 EduCyber, Inc. www.educyber.com 4/23/2009

8. Poll Question What seems like a reasonable amount of time to spend on social media? 5 hours a week or more 2 – 5 hours a week Less than 2 hours a week 4/23/2009 (c) 2009 EduCyber, Inc. www.educyber.com 8

9. 3 Ways to Wow Your Customers1. Cultivate2. Engage3. Lead 4/23/2009 (c) 2009 EduCyber, Inc. www.educyber.com 9

10. Cultivate a Following 4/23/2009 10 (c) 2009 EduCyber, Inc. www.educyber.com

11. By Offering Information Twitter: Provide quality resources relating to your industry or to the following that you are cultivating. Short links to great resources Retweet those you follow who share useful resources. People love to see their tweets retweeted. 4/23/2009 (c) 2009 EduCyber, Inc. www.educyber.com 11

12. By Setting Yourself as the Expert Facebook: Create a Fan Page (Company Page) Feed your blog onto your Fan Page Highlight customers / fans on your Fan Page 4/23/2009 (c) 2009 EduCyber, Inc. www.educyber.com 12

13. By Asking and Answering LinkedIn Use the Questions feature to Ask pertinent questions Read other questions and give thoughtful answers ALWAYS follow up with those who respond to a question or answer 4/23/2009 (c) 2009 EduCyber, Inc. www.educyber.com 13

14. Poll Question What strategy seems the best to leverage your Social Media Marketing: Using tools to save time (i.e. Post once and it goes to all accounts) Immersing yourself in each site, learning its strengths and weaknesses Outsourcing parts of your plan to someone else Hire an intern to help 4/23/2009 (c) 2009 EduCyber, Inc. www.educyber.com 14

15. Engage Your Followers 4/23/2009 15 (c) 2009 EduCyber, Inc. www.educyber.com

16. By Responding and Interacting Twitter: Respond to your followers. If they ask a question or make a useful comment, reply. Retweet their tweets. Yes this is a repeat but EVERYONE loves to hear / see their name. And if you retweet someone, they’ll pay more attention to you. 4/23/2009 (c) 2009 EduCyber, Inc. www.educyber.com 16

17. By Being Topical Facebook: Share what you’re working on Share what you’re excited about Don’t tell people what you’re doing so much as what has your attention (this is for FB and Twitter) 4/23/2009 (c) 2009 EduCyber, Inc. www.educyber.com 17

18. By Participating and Helping LinkedIn: Participate in groups with your connections. If a connection suggests a group or starts a group, participate. They will be grateful for the help. Help others that haven’t been involved for so long. Suggest connections. Give LinkedIn tips as well as specific tips. 4/23/2009 (c) 2009 EduCyber, Inc. www.educyber.com 18

19. Poll Question When it comes to marketing your business, what is the biggest obstacle you face? Not enough time Not enough money Not enough manpower (HR) Not enough expertise / knowledge Too many choices / avenues 4/23/2009 (c) 2009 EduCyber, Inc. www.educyber.com 19

20. Lead . . . 4/23/2009 20 (c) 2009 EduCyber, Inc. www.educyber.com

21. Create and Post Video Create a video and put it on YouTube – link to it from Facebook, LinkedIn and Twitter it doesn’t need to be professional but does need to be thought out Show “how to” or “what happened”. Show a process Show a successful event / service 4/23/2009 (c) 2009 EduCyber, Inc. www.educyber.com 21

22. Use Presentation Tools Post Presentations of your information on sites like Slideshare or Google Presentation If you don’t have presentations, put one together just like a video Keep the focus on quality content but don’t forget to include links / mentions of your site or call to action 4/23/2009 (c) 2009 EduCyber, Inc. www.educyber.com 22

23. Solve problems for your customers Use Twitter for your customer service. It often takes less time and is far less expensive than a designated call center. You make customers aware of your presence by inviting them to follow you. It’s good publicity – ask Comcast and General Motors 4/23/2009 (c) 2009 EduCyber, Inc. www.educyber.com 23

24. What’s Next? Get started creating your own circle of raving fans. Sign up for advancemy.biz, EduCyber’s new internet marketing membership site. Sign up by August 19, 5:00 pm MDT and get ½ off your first two months. We have a variety of social media marketing packages available. Call us today at 303-268-2245 or email us at info@educyber.com . 24 (c) 2009 EduCyber, Inc. www.educyber.com 4/23/2009