20. We are living through the
disorientation that comes from
including 2 billion new participants
in a media landscape previously
operated by a small group of
professionals.
Sunday, September 25, 11
25. "The cure for Apple is not cost-cutting. The
cure for Apple is to innovate its way out of its
current predicament." Steve Jobs 1999
Sunday, September 25, 11
41. Talent
Work
Visibility
Sunday, September 25, 11
42. Talent
Work
Clients Visibility
Sunday, September 25, 11
43. Talent
Opportunities Work
Clients Visibility
Sunday, September 25, 11
44. E SP
R Talent A
U
CE
LT
CU
Opportunities Work
Clients Visibility
S
EF
RK
WO
B
RI
Sunday, September 25, 11
45. E RE SP SP
R TU Talent A
U
AC
CE
L
LT
CU
E
CU
Opportunities Work
Clients Visibility
S
WO
S
EF
RK K I
EF
WO
B R
RI
R
Sunday, September 25, 11
46. RE SP
UE
TR SP SP
RE U Talent A
AC E
T
L UL
U
E
CU C
AC
CE
LT
CU
Opportunities Work
Clients Visibility
WO R
S FS
K I
S
R
EF E
WO
R
BI
EF
RK K
WO
B R
RI
Sunday, September 25, 11
47. E URE SP SP
R T E SP
TU
E UR
R T Talent A SP
AC E
L UL
U
AC
T L
E
LCU
CU C
AC
CE
E
CU
Opportunities Work
Clients Visibility
WO R
S FS
K
WO WO
I
SS
K I R
EF E
EFF
WO
R
R BI
RI E
K
R
Sunday, September 25, 11
RK B
B R
72. Change is hard
Employees are fearful
Clients are risk adverse
There are no directions
but...
Sunday, September 25, 11
73. Learning to change
Dif culties mastering new technologies
Finding time to keep up
Questioning whether we can adapt
Enduring inef ciencies due to old systems
Not getting the talent right
Finding reliable sources of information
Learning to collaborate across disciplines
Undoing titles and staf ng plans
Confronting close-minded leadership
Getting training and education
Resolving culture clash of old and new
Sunday, September 25, 11
76. clients
current
current
Sunday, September 25, 11
services
I
why?
77. clients
new
current
current
current
Sunday, September 25, 11
services
I
why?
78. clients
new
current
current current
current new
Sunday, September 25, 11
services
I
why?
79. clients
new new
current new
current current
current new
Sunday, September 25, 11
services
I
why?
80. Create a lab
Experiment more yourself
Make small bets
Find new partners
Sunday, September 25, 11
I
how?
81. Traditional R&D Agency R&D
R&D Brand Solutions
Prototype & Testing &
Testing Prototype
I
Branding & Consumer
Distribution Understanding
how?
Sunday, September 25, 11
82. Act like a startup
Sunday, September 25, 11
II
solution
83. I feel like I've been whipsawed around the globe this morning. I started off in
the future and was then jetisoned back in time 20 years.
A few weeks ago I was asked to kick off the Crowdsourcing track at Social
Media Week which was today in Milan, Italy. I wasn't keen on traveling so I
did the talk via Skype. At 6 this morning I kicked off the event. I talked for a
bit then answered a few questions. It was a great experience and, despite the
distance, I felt like I was there.
My talk ended in time for me to have breakfast with the boys and walk them to
school.
I love the future.
A couple of hours later I got dragged back in time.
I met a film crew at my office to record a question, one simple question, that I
was supposed to ask John Seifert, Steve Simpson and Lars Bastolm, the
leaders of Ogilvy, in a session they are running at Advertising Week entitled,
Inside a Big Dumb Agency.
I applaud John, Steve and Lars for hosting a panel with such a provocative
title. I'm sure the session will be a big hit. But, I did find it more than ironic
that instead of using modern technology, like Social Media Week did, Ogilvy
had a crew of 3, a ton of equipment and spent 2.5 hours to professionally set
up and record my 30 second question. I had already recorded a perfectly good
question on my iPhone4 but I guess rapid moves to the future can be hard
when you are used to big production budgets.
II
My head still hurts from being transported so quickly from the future to the
past.
And, my question? You'll have to attend the session
why?
Sunday, September 25, 11
84. Visit startups and software companies
Learn agile
Try this exercise
(search edward boches carbon 5)
Sunday, September 25, 11
II
how?
85. Retain our best talent
Sunday, September 25, 11
III
solution