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IS 2011 Advocacy and Influencing Skills How to promote the Green Economy
Aims and Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Indicative Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Indicative Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ways of working ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Advocacy? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Advocacy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Advocacy? ,[object Object],[object Object]
Nudges & Choice Architecture ,[object Object],[object Object],[object Object],[object Object]
Exercise ,[object Object],[object Object]
Nudges & Choice Architecture ,[object Object],[object Object],[object Object],[object Object],[object Object]
Power of default options ,[object Object],[object Object],[object Object]
Framing messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More on Framing : conforming ,[object Object],[object Object],[object Object]
More on Framing : we don’t like it when someone tells us what to do ,[object Object],[object Object],[object Object],[object Object]
Framing: Energy Conservation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Framing: Energy conservation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t mention Climate Change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conforming:  “Don’t mess with Texas”  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t mess with Texas campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
UK government campaigns: storytelling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Balancing Advocacy and Inquiry:  Self assessment exercise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Elevator Pitches ,[object Object],[object Object]
Six Weapons of Influence  Robert B Cialdini ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Weapons of Influence Robert B Cialdini ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Weapons of Influence Robert B Cialdini ,[object Object],[object Object],[object Object],[object Object],[object Object]
Weapons of Influence Robert B Cialdini ,[object Object],[object Object],[object Object],[object Object]
Weapons of Influence Robert B Cialdini ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Weapons of Influence Robert B Cialdini ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Weapons of Influence Robert B Cialdini ,[object Object],[object Object],[object Object],[object Object],[object Object]
Six Weapons of Influence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
Positions  What you want Interests  Why you want it I I The PIN Model: Advocacy  works best when we try to understand each  others’ positions, interests and needs. In order to understand other people’s positions we need to  Inquire Needs Must have
P-I-N model
Looking below the tip of the iceberg The 'map' The 'territory' POSITIONS INTERESTS NEEDS always negotiable can be negotiable sometimes generally non-negotiable proposals aimed at settlement ambitions (goals and objectives) constraints aimed to prevent loss statement allows progress achievement of them gives pleasure absence of them causes pain expressions of what might be achievable perceptions of what could be acceptable fears of what would be a loss or failure
Dialogues works best when we are aware of our assumptions... My beliefs, assumptions, and values affect the data I select 2 - I select ‘data’ from what I observe 3 - I add meanings (cultural and personal) ‏ 4 -  I draw conclusions 5 -  I take action 1 - Observable ‘data’ and experience The Ladder of Inference* * William Isaac, The ladder of Influence, 1992 in “The Fifth Discipline Workbook”, pg 242
[object Object],[object Object],[object Object],[object Object],[object Object],* William Isaac, The ladder of Influence, 1992 in “The Fifth Discipline Workbook”, pg 242 The Ladder of Inference*
How can the ladder of inference help us to become more effective at advocacy & influencing? ,[object Object],[object Object]
Applying the ladder of inference framework: Has this happened to you  before? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities to influence decision-making ,[object Object],[object Object]

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Advocacy and influencing skills IS2011 Ottawa

  • 1. IS 2011 Advocacy and Influencing Skills How to promote the Green Economy
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  • 35. Positions What you want Interests Why you want it I I The PIN Model: Advocacy works best when we try to understand each others’ positions, interests and needs. In order to understand other people’s positions we need to Inquire Needs Must have
  • 37. Looking below the tip of the iceberg The 'map' The 'territory' POSITIONS INTERESTS NEEDS always negotiable can be negotiable sometimes generally non-negotiable proposals aimed at settlement ambitions (goals and objectives) constraints aimed to prevent loss statement allows progress achievement of them gives pleasure absence of them causes pain expressions of what might be achievable perceptions of what could be acceptable fears of what would be a loss or failure
  • 38. Dialogues works best when we are aware of our assumptions... My beliefs, assumptions, and values affect the data I select 2 - I select ‘data’ from what I observe 3 - I add meanings (cultural and personal) ‏ 4 - I draw conclusions 5 - I take action 1 - Observable ‘data’ and experience The Ladder of Inference* * William Isaac, The ladder of Influence, 1992 in “The Fifth Discipline Workbook”, pg 242
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Editor's Notes

  1. Can’t see carbon, put mirrors in a restraurant and people will lose weight, leave the air-conditioning on and you won’t see the social and environmental impacts
  2. Don’t mess with Texas, electricity bill
  3. Let’s look at each one
  4. Energy publicity story/ knowing that people perceive us as generous makes us want to act consistently with their perceptions
  5. 70% of people take their garbage home
  6. Halo effect – one characteristic dominates the way that person is viewed
  7. Can’t see carbon, put mirrors in a restraurant and people will lose weight, leave the air-conditioning on and you won’t see the social and environmental impacts