The document discusses the challenge of lack of digital innovation in asset and wealth management marketing. It outlines a roadmap for companies to address this challenge, including developing a strategy through customer journey mapping and understanding technology tools. The roadmap also includes UI/UX design with a customer focus, content management across channels, marketing automation through segmentation and engagement, optimizing search engine performance, and embracing growth and change management. The overall message is that a holistic approach across all customer touchpoints is needed for digital innovation in this industry.