In the complex mobile technology ecosystem, selecting the right development approach can be intimidating.Sitecore mobile solution makes the entire process simple for marketers and technologists.

1. Sitecore Mobile Apps

2. Introduction
Gaurav Gupta
Mobile Practice Head
edynamic
Gaurav is a mobility expert who has helped numerous
clients globally in defining and developing their mobile
solutions. Has about 15 years of experience and has led
mobile practices at Sapient India and TTN Digital before
joining edynamic.
Gaurav has helped brands such as Coca-Cola, QVC, Panera
Bread, ESPN, Michelin, GE, Microsoft in building their
digital experiences. Gaurav’s areas of interest includes
Mobility, iOT, User Experience, and Connected TVs.

3. We are a global digital marketing
and technology agency focused
on customer engagement.

4. At a Glance
• In 4 countries and a global team.
• Capabilities to cover each digital touch-point -
Mobile, Web, Email and Social.
• Sitecore Gold Partners, since 2003 with 4 Sitecore
MVPs, 200+ sitecore projects, and dozens of
Sitecore connectors.
• Dedicated mobile practice with expertise in:
• Mobile strategy
• Mobile UX design
• Native application development
• Sitecore cross platform apps using Xamarin
• Mobile app testing
• Proximity based iOT solutions

5. The opportunity
WE BELIEVE THE
CUSTOMER
TOUCH POINTS
WITH BRANDS
HAVE CHANGED

6. The opportunity
CUSTOMER
EXPERIENCE IS
THE NEW
BATTLEGROUND.

7. Contextual
Engagement
Personalized experiences
driven by data and
technology
to engage customers and
drive revenue at all customer
touch-points.

8. Smartphones
are the
new personal
computers.

9. It is your
customer
who is Mobile

10. THE MOBILE
ECOSYSTEM IS
STILL
EVOLVING…AT A
VERY FAST PACE

11. KNOW.. LEARN.. ATTEND.. WATCH.. CONNECT.. ACCESS.. SHARE..
YOU NEED TO BE AVAILABLE. WHEN THEY WANT TO…

12. HOW TO GET
STARTED?

13. • Define the customer micro moments that
you need to address
• Understand the touch points through which
your customer wants to interact with your
business
• Define the mobile journey of your customer
• Identify the drivers for your customers to
download and use the app
STEP 1:
Understand your
customer’s
mobile needs.

14. • Ensure a seamless multi channel experience
for your customer.
• Single source of content for your website,
mobile web, and mobile apps.
• Manage your mobile application’s content
directly from within Sitecore.
• Integrate data from all customer touch
points.
• Single view of customer across all channels.
STEP 2:
Design the mobile
app solution as an
extension of
current systems.

15. • Use sitecore mobile SDK and Xamarin to build
cross platform mobile applications.
• Single code base for multiple platforms.
• Write once and deploy many.
STEP 3:
Use Accelerators
to build mobile
app solutions.

16. How does Sitecore
See Mobile?

17. Sitecore Mobile App Solution
Advantages:
Consistent Cross
Channel Experience
Delivery
Integrated Content
Management
Contextual
Intelligence
Omnichannel
automation

18. How does it work?
Customer Name: Linda
Location: San Francisco
Interests: Footwear, Sandals
Single customer profile across all channel
Personalized
content on
mobile app
based on
customer’s
journey on
other channels
and vice versa.
Additional context
such as location
used to further
contextualize the
experience on
Mobile.
Push notifications
as an engagement
strategy based on
customer actions
on other channels. Customer
activities
tracked and
Insights
captured across
all channels in a
single location

19. Sitecore Mobile App Solution
Visual Studio / .Net / C#
Sitecore Mobile SDK
Xamarin Forms PCL
iOSApps Android Apps Windows Apps

20. Sitecore Mobile SDK for Xamarin
• Sitecore Mobile SDK for Xamarin is a framework designed to help the developer
produce native mobile applications that use and serve content managed by Sitecore.
• The framework enables developers to rapidly develop applications utilizing their
existing .NET development skill sets.
• Some of the features included in the Sitecore SDK are:
 Fetching CMS Content
 Source HTML renderings from Sitecore CMS
 Create, Delete, Update Items
 Downloading and Uploading Media Resources
 Protect security sensitive data

21. Sitecore Mobile SDK – Mobile Platforms Supported
• Sitecore Mobile SDK for Xamarin supports the following platforms:
• iOS 7 and newer
• Android 4.0 and newer
• Windows Desktop (.NET 4.5)
• Windows Phone 8 and newer

22. Why Use Sitecore Mobile SDK and Xamarin?
• Seamlessly integrate the mobile apps with both the Sitecore® Experience Platform™ (XP) and the
Sitecore® Web Experience Manager (WXM)
• Single source of content for your website, mobile web, and mobile apps.
• Manage your mobile application’s content directly from within Sitecore.
• Integration of all marketing data and analytics including geo IP to Sitecore Experience Database. Thus
providing a unified view of customer across multiple channels. Allows personalized contextual content to
the customer in real time.
• Develop cross-platform applications with single code base for multiple platforms and therefore quick
time to market.
• Allows you to write once and deploy many.
• Automated testing on Xamarin test cloud.
• Seamless app distribution, crash reporting, and feedback gathering through hockey app which comes
packaged with Xamarin.
• Xamarin is a reliable platform backed by Microsoft, huge community and resources available.

23. Thought Leadership Mobile
Experience for a Top Law Firm
Enhance client engagement and establish itself as a thought
leader in the industry
Objective
Solution
• Developed a platform providing thought leadership content in the form of
blogs, e-books, and videos.
• Registrations and recordings of events like webinars and Conferences
• Personalized content based on customer’s reading history and industry /
practice preference.
• Personalized push messaging to inform customers about latest additions.
• Leveraged Sitecore as single source of content to fuel the web and mobile
applications
• Mobile app experience consistent with other channels

24. Thought Leadership Mobile
Experience for a Top Law Firm
Tech Solution
• Developed iOS and Android mobile applications using Xamarin PCL and
Sitecore SDK.
• Integration with Sitecore Experience Platform
• Enhanced engagement with customers, alumni, prospects, industry
veterans through events, updates, profiles, and thought leadership
content
Benefits

25. Extensive device
testing
Right selection of
technology stack and third
party libraries
RECIPIE TO BUILD AN
EFFECTIVE MOBILE
SOLUTION
Plan for App Adoption
Seamless integrations with
other systems – CMS,
database, CRM & others
UX Led Engineering
Selecting the right
partner

26. Questions?