Based on Dan Pink\'s book, A Whole New Mind, this presentation was given to a business class at Md Inst College of Art.

1. A Whole New Mind
Daniel H. Pink

2. LEFT BRAIN RIGHT BRAIN
~ Controls right side of body ~ Controls left side of body
~ Sequential ~ Simultaneous
~ Specializes in text ~ Specializes in context
~ Analyzes the details ~ Synthesizes the big picture

3. Abundance

4. Asia

5. Automation

6. High Concept,
High Touch
1. Can someone overseas do it cheaper?
2. Can a computer do it faster?
3. Is what I’m offering in demand in an age of
abundance?

7. I see us being in the art business.
Art, entertainment and mobile
sculpture, which, coincidentally,
also happens to provide
transportation.
Bob Lutz, GM

8. The MFA is the
new MBA.

9. Not just function but also
DESIGN

10. Not just argument but also
STORY

11. Not just focus but also
SYMPHONY

12. Not just logic but also
EMPATHY

13. Not just seriousness but also
PLAY

14. Not just accumulation but also
MEANING

15. DESIGN -- a high-concept aptitude that is difficult
to outsource or automate.
STORY -- high touch because stories almost
always pack an emotional punch.
SYMPHONY -- perhaps most important as an anti-
dote to the variety of psychic woes brought forth
by the remarkable prosperity and plentitude of
our times.

16. EMPATHY -- sometimes we need detachment;
many other times we need attunement... the peo-
ple who thrive will be those who can toggle be-
tween the two.
PLAY -- humor represents many aspects of the
sophisticated thinking required in automated and
outsourced times.
MEANING -- adding the capacity for art and heart
to our penchant for logic and analysis won’t be
easy... few worthwhile things ever are.

17. The Conceptual Age
is here.