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Email Marketing Ppt Presentation

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Diseño Domingo
Diseño Domingo

Submitted by: Doreen Joyce D. Domingo Oliver Rabatan

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E-MAIL Marketing Plan
E-mail Marketing Plan About McCafe ,[object Object],[object Object],[object Object],[object Object]
E-mail Marketing Plan The challenge / opportunity ,[object Object],[object Object],[object Object]
E-mail Marketing Plan The strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail Marketing Plan Email Marketing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail Marketing Plan Target audience ,[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail Marketing Plan Target audience ,[object Object],[object Object],[object Object],The “Life Jugglers”
E-mail Marketing Plan How it works? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail Marketing Plan Building the list ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail Marketing Plan Building the list Yes, I Would like to receive News, updates and promos from McCafe.
E-mail Marketing Plan Building the list ,[object Object],[object Object],[object Object]
E-mail Marketing Plan Building the content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail Marketing Plan Building the content ,[object Object],[object Object],[object Object]
E-mail Marketing Plan Building the content Construct the content ,[object Object],[object Object],[object Object],[object Object]
E-mail Marketing Plan Opt-in mail
E-mail Marketing Plan Coupon
E-mail Marketing Plan Building the content Construct the content Succeeding emails to subscribers: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail Marketing Plan Succeeding mail
E-mail Marketing Plan Supporting the campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail Marketing Plan Setting the budget / level of commitment Total marketing budget of McCafe: 5% of total sales. Since email marketing will be the main channel of the brand, 50-60% of which will be allotted for continuous acquisition of subscribers and maintaining subscriber relationship.
E-mail Marketing Plan The metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail Marketing Plan Moving forward ,[object Object],[object Object],[object Object]
E-MAIL Marketing Plan Thank you.
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Email Marketing Ppt Presentation