What's the Magic in LinkedIn?
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A presentation on what's the magic in LinkedIn? LinkedIn's DNA & recipe, tips, tricks and examples. Presented at Sosa Tel Aviv, on 1/3/16 at the Israeli Marketing Innovation Forum conference - a LinkedIn event, with Tal Shmueli, Linkedin Marketing Solutions Account Manager, Tsur Shraibman, Linkedin Marketing Solutions Account Executive and Efrat Fenigson, Senior Director of Marketing Communications at Viaccess-Orca (Orange group)
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What's the Magic in LinkedIn?
- 1. Efrat Fenigson Director of Marketing Comm. @efenigson It’s a Kind of Magic…
- 4. • Recipe, DNA • The magic • Tips • Tricks • Examples Sneak peek
- 10. 10
- 11. In 2015 for VO: costs 78% less, twice more leads Content marketing generates 3 times more leads than traditional outbound marketing, but costs 62% less. (Demand Metric)
- 12. Inbound Marketing = Content + Context
- 13. What’s LinkedIn?
- 14. 1. Social
- 15. 2. Self branding tool
- 23. http://www.demandwave.com/ Wibbitz: 67% of LinkedIn users considered themselves “news junkies”, more than any other social media group.
- 25. Creating magic
- 26. 10-25 new contacts a week. Create bonds, echo each other Your profile
- 27. Your content
- 29. Your connections 60%+ of leads I ask to connect, do so after downloading content. If they’re interesting - follow up. Otherwise, “just” nurture.
- 30. Your posts
- 34. Your customers
- 35. • Post 1-3 times a day, every day • Blogs, case studies, white papers, curated content, photos • Echo with your personal profile and your team's profiles
- 38. Sponsored posts – A/B testing
- 39. Your blog • Past 3 months: 50% of Blog social traffic - LI • In 2015: 11% of all leads - LinkedIn
- 40. Your blog 3660 followers 3-10% views
- 43. Your outbound Inmails for events / meetings – country dependent
- 44. Your inbound
- 45. Your groups
- 46. Your group
- 47. Groups - successes Curated 82 clicks, 29 replies Owned content 123 clicks
- 48. My reach 3 months, 478 messages
- 49. Their clicks 3 months, 478 messages 1546 clicks, 576 interactions
- 50. My conversion 3 months, 478 messages 1546 clicks, 576 interactions 3000 visits (inc. referals), 45 leads 1.5% conversion, (+10 direct leads – 1.9%)
- 52. www.tvaas.com
- 65. Wrapping up • Have a killer profile • Build your community, slowly, gradually, continuously • Share valuable stuff • Share others’ stuff • Keep it simple, at eye level • Don’t hesitate to approach • Boost your content to the right targets
- 66. Make magic!