Introduction to UX provides an overview of user experience design including what it encompasses and how the process works, the goal and principles of UX design, how to measure and improve UX, and the role of a UX agency. Presented by Ari Weissman, lead experience architect at EffectiveUI.

1. INTRODUCTION TO UX

2. AGENDA
1. Intro
2. What is UX
3. A UX agency
4. The UX design process
5. What’s the point
6. Principles in practice
7. Measuring & improving

3. ABOUT ME
Ari Weissman
Lead Experience Architect @ EffectiveUI
• 10+ years global experience
• Responsible for all things UX, from research through
experience design
• Currently leading projects for TimeWarner Cable,
AMEX, and FreemanCo

4. 1 2 3 4Double click to edit
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A UX technology
agency that creates
transformational
digital product

5. Rochester
NYC
Denver

6. Our
Clients

7. What is User Experience?

8. USER
The central premise of user
centered design is that the best
designed products and services
result from understanding the
needs of the people who will use
them.
—Design Council

9. “UX design is a commitment to building
products with the customer in mind”
-Marieke McCloskey
Director of Research at UserTesting

10. “UX design is the art and science of
generating positive emotions through product
interactions”
-Tomer Sharon
Senior UX Researcher at Google

11. “the design of anything independent of
medium or across [device] with human
experience as an explicit outcome and human
engagement as an explicit goal”
-Jesse James Garrett
Founder of Adaptive Path and a UXD

12. “It is so much more than just designing for a
screen. The user experience is impacted by
decisions made across an organization from
the boardroom to the way a developer codes
for performance.”
-Paul Boag
UX Consultant of Boagworks

14. THESPECTRUMOFUX

15. BEHAVIORS
NEEDS
GOALS

16. UX IS NOT…

18. USER EXPERIENCE IS NOT…
• Focus groups and aspirations
• A task or a phase
• Expert Design
• Usability

19. UX IS…
• Research based
• Analytical and probing
• A process
• Cross-departmental

20. WHO OWNS THE UX?

21. A UX Agency

22. We are passionate about adapting
technology and systems to human
behavior, not the other way
around.

23. Insight from
everyone

24. EffectiveUI
Teams
DESIGN &
STRATEGY
• ACCOUNT
MGMT
ACCOUNT
MGMT
CUSTOMER
INSIGHT
ENGAGEMENT
MGMT
DESIGN & STRATEGY
DEVELOPMENT
TECHNOLOGY

25. HAVE YOU WORKED
WITH A UX AGENCY?

26. The UX Design Process

27. THE WAY IT WAS

28. THEDESIGNPROCESS

29. THEDESIGNPROCESS

30. THEDESIGNPROCESS

31. THEDESIGNPROCESS

32. THEDESIGNPROCESS

33. THEDESIGNPROCESS

34. What’s The Point

35. #1
OUTCOMES
We have a common understanding of
people and their needs so that we can
define an experience that meets those
needs

36. #2
OUTCOMES
We have organizational alignment on a
vision so that we can plan and craft the
details of the experience

37. #3
OUTCOMES
We have created alignment with users tech
and biz on a detailed definition of the
experience so that the experience can be
implemented

38. #4
OUTCOMES
We have delivered useful usable desirable
experience so that user engagement is
optimized

39. #5
OUTCOMES
We have created the infrastructure so that
clients can measure adoption and
continuously improve the experience

40. THE OUTCOMEFORYOU

41. Principles In Practice

42. TALK AMONGST YOURSELVES
What are common experience issues you face?

43. http://uxchecklist.github.io/

44. 5 PRINCIPLES OF UX
Learnability
Efficiency
Memorability
Error Management
Satisfaction

45. LEARNABILITY
Ease for users to accomplish basic tasks the first time
they encounter the design.
Usability over time. Improvement of task performance
after repeated trials.
How many features do you have?
It’s the difference between a basic and advanced search
Are you targeting the right users?
Novices vs experts. Young vs. Old?

46. LEARNABILITY

47. WEDDING PLANNING

50. EFFICIENCY
Once users have learned the design, how quickly can they
perform tasks?
Depth of interactions and organizational structure
Simple structure for navigation and tasks. Easy in and easy out.
Appropriate and timely feedback and labelling
Direct users and show them their interactions are being accepted. Reduce hesitation
and confusion.
Appropriate affordance for the context
Known interaction templates.

52. EFFICIENCY:CONTEXT

53. MEMORABILITY
When users return to the design after a period of not
using it, how easily can they reestablish proficiency?
Do you remember the shortcuts?
- If the site is complex, will users remember core functionality over peripheral?
- Do users remember task pathways?
Recall vs recognition
- Don’t make me think.
- Structure for introducing new patterns as a site evolves
Pattern consistency

56. ERROR MANAGEMENT
How many errors do users make, how severe are these
errors, and how easily can they recover from the errors?
Prevention is better than remediation
-Find and correct areas with errors
-Clear and descriptive error messages
Opportunities abound
- Turn empty sets and dead ends into opportunities to avoid errors

61. SATISFACTION
How do you keep users coming back?
What is a meaningful experience for the users?
How can you find out?

62. SATISFACTION
How do you keep users coming back?
What is a meaningful experience for the users?
How can you find out?
Thoughts?

63. Measuring & Improving

64. THE ONGOING UX PROCESS
• Design for Beta
• Track the metrics and changes over time
• Why do things change?
• Continue to research and test
• Have assumptions? Get the facts
• Use UX tools to identify opportunities, not
just pain

65. Questions?
Vragen
Preguntas
Des questions
‫שאלות‬
вопросов
คำถาม
frågor

66. A SHOUT OUT

67. SHAMELESS SELF PROMOTION
1. The UX Design Process
2. Discovery Outcomes
3. Kick-Off Workshops
4. Planning Contextual Research
5. Conducting Contextual Research
6. Customer Research Insights
7. Heuristic Evaluations
8. UX Personas
9. Customer Journeys
10.Creativity & Ideating Solutions
11.User Flows
12.Task Models
13.Defining the MVP
14.Design Sketching
15.Effective Design Feedback
16.5 Myths of Concept Testing
17.Collaborative Design Workshops
18.Observing User Testing
WHAT CLIENTS NEED TO KNOW

68. SHAMELESS SELF PROMOTION
WHAT CLIENTS NEED TO KNOW
http://www.effectiveui.com/blog

69. THANK YOU
Ari Weissman
@travelingre
P.S. We’re hiring! http://www.effectiveui.com/company/careers/