The document outlines 7 strategies and 16 tactics for user experience design. The strategies are: 1) Prioritize empathy over ego, 2) Define outcomes rather than features, 3) Make a compelling business case, 4) Stop competing with yourself, 5) Do it right the first time, 6) Technologists must own delivery, and 7) Future proof by planning for novices. The presentation emphasizes designing for all users, especially less technical ones, through iterative testing and a focus on simplicity.
32. If you know the enemy and know
yourself, you need not fear the
results of a hundreds battles"
Tactic:
- Sun-Tzu
know your audience
Art of War
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41. Caution:
get to the core issues
user’s do not know how
to design requirements
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42. 2
Define outcomes,
not features
Strategy
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43. do not define features:
“Refresh button”
Example:
outcomes vs features
instead, define outcomes:
“Users will trust real-time data”
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44. Features
• sortable columns
• maps with our locations
• facebook integration
Example:
Outcomes
• relevant data
• locate nearest location
• share with friends
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45. Feature
• integrate a facebook “like” button
Example: Outcome
• users need to have the ability to
outcomes will drive the share information with their friends
right conversations
and family
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82. acceptance criteria:
design check
sprint 0:
release planning
sprints
retrospective
Tactic:
user feedback
iterate based on risk
include design in iterations
design sprints
incorporating user feedback and
design in an agile process
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83. Problem:
hipters do not know how
to deliver working software
http://en.wikipedia.org/wiki/File:Escher_Waterfall.jpg
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84. UI SPECIFICATION
Tactic:
scope = product
don’t over think the interface in design -
much will change during development
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85. sketch
prototyping
Tactic: through design
visualize
validate
everything designed
is merely a prototype
user test
wireframe
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