Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Ewww! - A Thotmos Casestudy for Lifecell International
1.
2. Life Cell Femme, in association with
wanted to introduce the concept of
menstrual blood stem cell banking
3. Life Cell Femme, in association with
wanted to introduce the concept of
menstrual blood stem cell banking
You’re probably squirming already
4. Life Cell Femme, in association with
wanted to introduce the concept of
menstrual blood stem cell banking
You’re probably squirming already
Hear our
Success
Story!
DISCLAIMER: No blood was lost, from anywhere, during the execution of this marketing exercise
5.
6. Stem cells are the body’s master cells
that develop into any kind of cell / tissue
and hence can be used to repair any
kind of tissue or organ
A proven cure in the cases of Blood Cancer and Thalessemia
7. Stem cells are the body’s master cells
that develop into any kind of cell / tissue
and hence can be used to repair any
kind of tissue or organ
A proven cure in the cases of Blood Cancer and Thalessemia
Femme is a revolutionary
concept from LifeCell
International, for harvesting
and preserving stem cells
from a woman’s menstrual
blood
8. Stem cells are the body’s master cells
that develop into any kind of cell / tissue
and hence can be used to repair any
kind of tissue or organ
A proven cure in the cases of Blood Cancer and Thalessemia
Femme is a revolutionary ? ! ? ! ? !
concept from LifeCell Initially, known sources
International, for harvesting of stem cells were
and preserving stem cells embryonic (from a
from a woman’s menstrual baby’s placenta) and
blood the bone marrow
9.
10. Today, research has shown that a woman’s menstrual blood
is a rich source of ‘mesenchymal’ stem cells
Easily collectible and cryo-preserved, these cells
can treat serious conditions ranging from
pulmonary diseases to multiple sclerosis
11. Today, research has shown that a woman’s menstrual blood
is a rich source of ‘mesenchymal’ stem cells
Easily collectible and cryo-preserved, these cells
can treat serious conditions ranging from
pulmonary diseases to multiple sclerosis
Who's the
better sex
now?
12.
13. To dispel the social stigma
concerning menstrual
phenomenon in women
To evoke a positive response
+ to the idea of menstrual
blood stem cell banking
To leave you slightly matured
and cleverer about tactical
marketing techniques
26. Social media Personal Vendetta
A woman’s ire against the
male sex is a potent
source of chaotic energy.
When channeled through
the social media vortex
27. Social media Personal Vendetta
A woman’s ire against the That is…
male sex is a potent
source of chaotic energy.
When channeled through
the social media vortex
28. Social media Personal Vendetta
A woman’s ire against the That is…
male sex is a potent
source of chaotic energy.
When channeled through The Results are
the social media vortex DRAMATIC!
29. Social media Personal Vendetta
That is…
Meet our very own The Results are
Frankenstein DRAMATIC!
30. Social media Personal Vendetta
That is…
Meet our very own The Results are
Frankenstein DRAMATIC!
The What Men Miss Page!
31. Social media Personal Vendetta
To up the ante, we even
snuck in a nifty game
32. Social media Personal Vendetta
To up the ante, we even
snuck in a nifty game
The recipient being the
male victim, who has
his Facebook wall
bombarded with a
“MISS-ILE”
33. Social media Personal Vendetta
The recipient being the
male victim, who has
his Facebook wall
bombarded with a
“MISS-ILE”
It comes up in his friends’
feed and they instantly know
that there’s a girl or two who
has an issue with him!
34. Social media Personal Vendetta
As for the missiles, we had a whole arsenal,
thanks to a bit of harmless stereotyping
35. Social media Personal Vendetta
From jokes, stories, pictures and anecdotes
to topical trending content, videos and
contests, we took gender bashing to the
next level
36. Social media Personal Vendetta
From jokes, stories, pictures and anecdotes
to topical trending content, videos and
contests, we took gender bashing to the
next level
37. Social media Personal Vendetta
Armed with a microsite and ads redirecting
web traffic to the page, “WHAT MEN MISS”
was a resounding success
38. Social media Personal Vendetta
Armed with a microsite and ads redirecting
web traffic to the page, “WHAT MEN MISS”
was a resounding success
Of course, ignoring a
few disgruntled men.
They probably had it
coming!
39.
40. We’d love to be modest.
But do we really need to?
41. We’d love to be modest.
But do we really need to?
More than
20,000
FANS .......... In just 15 days!
42. We’d love to be modest.
But do we really need to?
More than Non-celebrity
20,000 Page on
FANS .......... In just 15 days!
43. We’d love to be modest.
But do we really need to?
More than Non-celebrity
20,000 Page on
FANS .......... In just 15 days!
72million Ads |57thousand Clicks |78thousand Visitors
44. We’d love to be modest.
But do we really need to?
More than Non-celebrity
20,000 Page on
FANS .......... In just 15 days!
72million Ads |57thousand Clicks |78thousand Visitors
And here’s networking at its best:
42% of new fans came from the existing lot!
45. Readymade community to launch LifeCell Femme
Product reveal greeted with more
Ooh& AAHS
than Ewws
46. Readymade community to launch LifeCell Femme
Product reveal greeted with more
Ooh& AAHS
than Ewws
Femme community
today is 51000 plus
48. We just created a monster, probably
That being said,
we did make an
important
discovery
49. We just created a monster, probably
That being said, has a specific
we did make an target audience
important
discovery
50. We just created a monster, probably
That being said, has a specific
we did make an target audience
important
discovery
Therefore the ideal digital
platform to raise awareness
of women-centric brands
