1. Pravin Shekar
the
Mind Gap

2. The Great Indian Divide

4. Change is here. It is time to embrace it.

5. India has
617,530,000*
mobile users,
as of May 2010
*which accounts for 52.3%
of the total population

7. Face-to-Face
CATI
Ethnography
SMS
IVRS
WAP/Application
Based

8. SMS based survey mechanism
2-Way 2-Way
Dialogue/Survey Dialogue/Survey
Respondent SMS Gateway
Logic Handler
Survey responses are
deposited to the
server
Panelist is drawn from
Online Panel

9. a gener at ion gap st udy
amongst par ents and youth
aged between 1 and 22
5
a sms based appr oach
acr oss two distinct
Basic featur e of all phones,
gener ation sets
Anytime anywher e sur veys
Quick Tur n- ar ound time
Dr op outs possible due to congestion,
Syntax dependent, Limited size,
Mistaken for Ads, Response size limited

10. Application based survey
(for Smart Phones)
Logic Handler
Respondent Survey responses are
deposited to the
server
Sample is drawn from
Online Panel
Application to
be downloaded

11. To det er mine t he at t it ude of
Decision Maker s in employing
Differ ently- abled people.
Better TAT than online sur veys
J ava Application
based sur vey Anytime, anywher e sur veys
Softwar e and Har dwar e Compatibility issues,
Dr op- outs due to congestion,
Consider able costs involved in taking the
sur vey

12. Automated Voice Response
System
Create voice files
Script a in different languages
questionnaire
Call the
Translate into various respondents
languages

13. To solicit t he feedback of t he
far mer s and to find the
pr efer r ed mode of
communication
V er y effective for scr eener s, shor t
sur veys, feedback studies
An ex cellent mode for
collecting open- end data.
The key is to keep the r espondent engaged
and to connect him to a customer ser vice
r epr esentative whenever r equir ed

14. Where
does
this
leave
us?

15. When it comes to the developing nations,
the ‘one-size-fits-all’ approach doesn’t work

16. What Next?
Online Surveys at
Government Kiosks
- The Infothela
Public-Private Partnership

17. What Next?
WAP based
surveys
Mobile Clinics

18. Push the green Ask any questions! An operator will And give you an Push the red
button to start. (In look it up online immediate answer! button when you
local language) are done.
The Question Box is Open
Mind's initiative that
helps people find
Question answers to everyday
questions like health,
Box
agriculture, business,
education and
entertainment.

19. The iPad Wave

20. “ You cannot reach a place of
breakthrough without going
through a period of breakdown
- Robin Sharma in ‘The Leader
without a Title’