A presentation by Effie Kapsalis, Shana Kimbal, & Shyam Oberoi at SXSW interactive. Open content, open access; what do these things mean? Over 50 galleries, libraries, archives, and museums have pursued open access with permissions to reuse over the last decade, to a varying degree, removing technical and copyright barriers to their public domain collections. With a decade of practice under the belts of these early adopters, we can better understand the impact of open initiatives on several fronts: Brand, Finances, Public engagement, Institutional Relevance, Mission, Organizational Culture, and Staffing.

2. G I V E I T AWAY TO G E T R I C H
O P E N C U LT U R A L H E R I TA G E
#SXSWopen

3. http://s.si.edu/openSI
#SXSWopen

4. “Open means anyone can
freely access, use, modify,
and share for any purpose.”
Open Knowledge Foundation
P H O T O B Y D AV I D L O F I N K
O P E N A C C E S S

5. I M PA C T O F O P E N A C C E S S
• New fundraising and brand licensing opportunities.
• More efficient image management and digitization processes.
• Institution & staff more mission-focused.
• Furthers research, educational and creative activities.
• Increases use and awareness of an institution’s collections.
• Creates a strengthened and more relevant brand.
• Increased goodwill leads to increased public engagement.

6. C R E AT I V E
R E - U S E
R I J K S M U S E U M
TA M A R S H A L E M - S A I L O R ' S B O O T S
H A L F M O D E L O F A 1 8 - G U N B R I G , A N O N Y M O U S , C . 1 7 9 5

7. C O M M E R C I A L
R E - U S E
R I J K S M U S E U M

8. D I G I TA L
H U M A N I T I E S

9. F U RT H E R I N G
S C I E N C E
B I O D I V E R S I T Y H E R I TA G E L I B R A RY

10. Effie Kapsalis - @digitaleffie

11. Dallas Museum of Art
Shyam Oberoi, Director of Technology & Digital Media
@shyamoberoi

12. DALLAS
TEXAS

14. 10%Dallas = 7.2M People - 750k Projected FY16 Attendance
Up from < 7% in FY12

16. Track 1: object digitization
Oct 2013 Oct 2016

17. OBJECT
DIGITIZATION

18. COLLECTIONS
MANAGEMENT24,000 objects

19. DIGITAL ASSET
MANAGEMENT72,000 media assets

23. DOWNLOAD & ZOOM

24. Track 1: object digitization
Oct 2013 Oct 2016
Track 2: content coordination
Oct 2013 Oct 2018

25. CONTENT
COORDINATION

26. CONTENT BLOCKS

27. CONTENT BLOCKS

28. CONTENT BLOCKS

29. CONTENT BLOCKS

34. RESULTS &
NEXT STEPS

40. OPEN
ACCESS!

41. Thank You!
Shyam Oberoi, Director of Technology & Digital Media
@shyamoberoi

42. Image by Astra Wijaya
The Story of NYPL’s Public Domain Drop
Shana Kimball, NYPL Labs SXSW March 12, 2016
#SXSWOPEN
@shanakimball | @nypl_labs

43. The Facts
• On January 6, 2016, NYPL announced
high-resolution downloads of 187,000 out-
of-copyright materials.
• No permission required: everyone can go
forth & reuse!
• Remix Residency program announced
• Labs also released several demonstration
projects

44. The Agenda
• How we gave away ~200K Public Domain images
• Examples of Engagement and Reuse
• The Response so far

45. NYPL Labs
librarians
developers
designers
photographers
liberal arts refugees

46. NYPL Labs
select convert share

47. R&D Engagement
NYPL Labs 2011-14

48. Digitization Metadata Access
Permissions/
Reproductions
R&D Engagement
NYPL Labs 2014-present
(a new kind of digital library program)

49. Digitization Metadata Access
Permissions/
Reproductions
R&D Engagement
NYPL Labs 2014-present

67. digitalcollections.nypl.org

84. publicdomain.nypl.org
NYPL Labs
Remix
Residency

86. but wait, there’s more

87. publicdomain.nypl.org

88. Mansion Maniac
publicdomain.nypl.org/mansionmaniac

89. Fifth Avenue,
Then & Now
publicdomain.nypl.org/fifth-avenue

90. Navigating the Green Book
publicdomain.nypl.org/greenbook

91. publicdomain.nypl.org/pd-visualization

92. the response so far

105. “This is absolutely marvelous. Many
many thanks! As we are doing online
classes at Yale these will be
invaluable. I congratulate the
dedicated staff and assistants who
worked to make this possible. Let's
continue to support the NY Public
Library as a unique culture treasure!”

106. “WOW! thank you so much for
giving us the ability to use
these amazing images. Always
great to find a new collection of
images that everyone has not
used a million times before.”

107. “¡¡Muchas gracias !!... Compartir es preservar para el futuro. ;)”
“Merci ! c'est la meilleure nouvelle depuis
le début de l'année ... et continuez !”

108. #nyplremix

112. ~300 applications for Remix Residency

113. new baseline traffic increase
to NYPL Digital Collections platform

115. 245% increase in monthly traffic
18% increase in average session duration
53% increase in average pages per session
Early conclusions: baseline increase

116. In perspective:
first 7 weeks post launch vs. all of 2015
Digital Collections sessions
1.5M (7wks) vs. 1.6M (all 2015)
API sessions
2M vs. 1.2M (all 2015)

118. Shana Kimball
@shanakimball | @nypl_labs
Thank you!

119. How has your open collections program
changed your organization?

120. What has been your favorite result
of your open collections initiative?

121. Anything that surprised you about
opening up your collections?

122. How do you see open cultural heritage &
science impacting you?